Anti-counterfeit Clothing And Accessories Packaging Market - Forecast(2023 - 2028)

Anti-counterfeit Clothing And Accessories Packaging Market Overview

The Anti-counterfeit Clothing And Accessories Packaging Market size is estimated to reach US$2.8 billion by 2027, after growing at a CAGR of 5.9% during 2022-2027. A wide range of anti-counterfeit authentication technology is being adopted worldwide to prevent the practice of counterfeiting in the clothing & accessories manufacturer industries. Some of the common trace technology are holograms, barcodes, mass serialization, tamper evidence technology, radio frequency identification (RFID) and others. According to the EUIPO study of European Citizens and Intellectual Property, nearly one in ten Europeans (9%) claimed to be misled into buying counterfeits and still find it difficult to distinguish between genuine and fake goods. The rise in consumption of anti-counterfeit authentication technology for clothing & accessories would eventually drive the anti-counterfeit clothing And accessories packaging market size during the forecast period. However, the global economic downturn caused by the COVID-19 pandemic resulted in a huge drop in demand for anti-counterfeit clothing and accessories packaging by the manufacturer of clothing & accessories all across the world. This had a significant impact on the growth of the Anti-counterfeit Clothing And Accessories Packaging industry.

Anti-counterfeit Clothing And Accessories Packaging Market Report Coverage

The report: “Anti-counterfeit Clothing And Accessories Packaging Market Report – Forecast (2022-2027)” by IndustryARC, covers an in-depth analysis of the following segments in the Anti-counterfeit Clothing and Accessories Packaging industry.

Key Takeaways

• The North American region dominates the Anti-counterfeit Clothing And Accessories Packaging Market share with a CAGR of 6.1% during the forecast period 2022-2027 owing to the presence of a high brand preference environment in various states of the U.S., Canada and Mexico.
• Increasing demand for track and trace technology and the growing trend of multilayered protection of clothing & accessories products is boosting the Anti-counterfeit Clothing And Accessories Packaging Market size during the forecast period.
• The rise in counterfeiting activities globally is raising the demand for Anti-counterfeit Clothing and Accessories Packaging products owing to their usage of various authentication technology.

Figure: Anti-counterfeit Clothing And Accessories Packaging Market Revenue Share, by Geography, 2021 (%)

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Anti-counterfeit Clothing And Accessories Packaging Market Segment Analysis – By Technology

The authentication packaging technology segment held a significant Anti-counterfeit Clothing And Accessories Packaging Market share in 2021 and is expected to grow at a CAGR of 6.8% during 2022-2027. The authentication packaging technology includes ink and dyes, holograms watermarks and taggants. The holograms held the dominant share because they come with the simplest, most intuitive products for immediate verification and are extremely difficult to replicate. In a recent article published by Wire China, counterfeiting is growing and is expected to be over US$3 trillion in 2022. Thus, the growing counterfeiting cases would probably increase the demand for authentication technology such as tamper evidence and trace technology for anti-counterfeit clothing and accessories packaging products. This, in turn, would flourish the Anti-counterfeit Clothing And Accessories Packaging market size during the forecast period.

Anti-counterfeit Clothing And Accessories Packaging Market Segment Analysis – By Application

The women's clothing held a significant Anti-counterfeit Clothing And Accessories Packaging Market share in 2021 and is estimated to grow at a CAGR of 5.8% during the forecast period 2022-2027. In recent years, with the expansion of the internet, counterfeit women's clothing & accessories are growing rapidly like a plague all over the world. The brand-protection teams have had to battle with counterfeiters online, usually with authentication technology to tackle these illicit traders. The authentication and brand protection market size in India is expected to reach US$3.7 billion by 2026 from US$2.5 billion in 2021, at a CAGR of 8.3% during the forecast period. Therefore, with the rise in authentication and brand protection trace technology, the Anti-counterfeit Clothing And Accessories Packaging market size would increase during the forecast period. 

Anti-counterfeit Clothing And Accessories Packaging Market Segment Analysis – By Geography

The North American region dominated the Anti-counterfeit Clothing And Accessories Packaging Market share with 32% in 2021. This is due to the higher adoption rates of track and trace technology by the manufacturers due to the presence of a high brand preference environment in this region. There are various clothing brands such as Nike, Ralph Lauren, Old Navy, Levi Strauss, Gap and others present in the U.S. and they trade globally. The presence of various brands would eventually increase the need for anti-counterfeit clothing and accessories packaging to avoid any duplication of the products. The U.S. government is taking action against counterfeits and companies seeking to protect their brands from the threat of counterfeit goods. According to the U.S. Department of Homeland Security (DHS), the amount of infringing goods has increased with the rise in sales on e-commerce. Thus, all such factors are helping to increase the demand for Anti-counterfeit Clothing and Accessories Packaging in this region during the forecast period.

Anti-counterfeit Clothing And Accessories Packaging Market drivers

An increase in demand for clothing & accessories products:

The anti-counterfeit clothing & accessories packaging is commonly used in various men’s, women’s and kids' clothing and accessories products owing to the increase in demand for authentication technology such as tamper evidence, hologram, trace technology and many more for branded products. The rise in the clothing & accessories market would eventually drive the anti-counterfeit clothing & accessories packaging industry. The global fashion industry is forecast to reach US$1.7 trillion in 2022 and the e-commerce market is expected to reach US$765 billion in 2022. Thus, significant market traction from the increasing usage of Anti-counterfeit Clothing and Accessories Packaging by the growing fashion industry is further projected to fuel the market growth during the forecast period. 

The rise in counterfeiting activities globally:

Counterfeiting is a global problem and is growing at an alarming rate. Developing countries such as China, India and others are large markets for such activities. The rise in counterfeiting activities globally is raising the demand for anti-counterfeit clothing and accessories packaging products. As per the Organization for Economic Co-operation and Development, the trade in counterfeit and pirated goods has risen steadily in the last few years in terms of volume and currently holds 3.3% of global counterfeiting products trade. With the rise in counterfeit cases, there would be an increase in cases of counterfeit clothing and accessories as well. To avoid cases of counterfeiting, the anti-counterfeit clothing and accessories packaging authentication technology is being used. Therefore, with the increase in the consumption of Anti-counterfeit Clothing and Accessories Packaging products, the demand for the Anti-counterfeit Clothing and Accessories Packaging industry would increase rapidly during the forecast period. 

Anti-counterfeit Clothing And Accessories Packaging Market Challenge

High costs associated with anti-counterfeit technology systems:

Counterfeiting is a major problem many companies are facing and becoming more aware of the problems associated with counterfeiting across the world. The anti-counterfeit technology is of utmost importance for companies to make sure that their trademarks for products are protected by effectively implementing anti-counterfeiting technologies. However, high initial setup and innovation costs are required during the production of anti-counterfeit packaging, which discourages both new companies and potential customers from fully accepting Anti-counterfeit solutions. This, in turn, may confine the growth of the market.

Anti-counterfeit Clothing And Accessories Packaging Industry Outlook

Technology launches, acquisitions and R&D activities are key strategies players adopt in the Anti-counterfeit Clothing And Accessories Packaging Markets. The top 10 companies in the Anti-counterfeit Clothing And Accessories Packaging Market are:

1. Alien Technology Corp
2. AlpVision
3. Applied DNA Sciences, Inc
4. Avery Dennison Corp
5.  Brand Integrity International Pty Ltd
6. Datamax-O'Neil
7. Impinj Incorporation
8. Microtrace Solution
9. Rds Label
10. Zebra Technology Corp

Recent Developments:

• In April 2022, Maskking launched a new Anti-counterfeiting verification system. It would help find unauthentic products that are defective and usually consist of illegal and harmful raw materials.
• In February 2022, Nitches Inc., a designer and manufacturer of high-end clothing and accessories, announced the launch of its Owner Verification System (OVS), which is in the patent application process.
• In August 2021, Avery Dennison Corporation announced the acquisition of Vestcom for an investment of US$1.45 billion. The acquisition is expected to expand the company’s offerings in branded labeling for retail and consumer packaged goods industries.
• In May 2020, SICPA Holdings launched a new, integrated product security label with innovative, counterfeit-resistant, secure traceable codes and covert features to protect consumers and brand image. This feature enables brand owners to support their consumer engagement, supply chain controls and investigation & enforcement efforts.

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