Anti-Graffiti Coatings Market - Forecast(2023 - 2028)

Anti-Graffiti Coatings Market Overview

Anti-graffiti coatings market size is forecast to reach US$100.9 million by 2026, after growing at a CAGR of 3.2% during 2021-2026, owing to the increasing usage of anti-graffiti protective coatings in various end-use industries such as automotive, marine, construction, and more. Anti-graffiti coatings are widely used as surface defense solutions, preventing graffiti paint from adhering to surfaces. Anti-graffiti coatings are thus widely used in the construction and transportation industries as surface protection systems that offer resistance to graffiti or vandalism. The rapid growth of the automotive industry has increased the demand for surface protection; thereby, fueling the market growth. Furthermore, the flourishing building and construction industry is also expected to drive the anti-graffiti coatings industry substantially during the forecast period.

COVID-19 Impact

The COVID-19 pandemic outbreak is having a huge impact on the automotive and construction industry. There have been temporary suspensions of building and construction activities in various regions. For instance, in Quarter 2 (Apr to June) 2020, Great Britain's construction output fell by a record 35.0 percent compared to Quarter 1 (Jan to Mar) 2020. Also, car production has been disruptively halted, leading to a substantial decline in the automotive industry as a whole. For example, from 1 January to 30 September 2020, EU-wide production losses due to COVID-19 amounted to 4,024,036 motor vehicles, according to the European Automobile Manufacturers Association. With the decrease in automotive production and construction activities, the demand for anti-graffiti films has significantly fallen, which is having a major impact on the anti-graffiti coatings market.

Anti-Graffiti Coatings Market Report Coverage

The report: “Anti-Graffiti Coatings Market – Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the anti-graffiti coatings Industry.

Key Takeaways

• North America dominates the anti-graffiti coatings market, owing to the increasing building and construction industry in the region, which is increasing the demand for anti-graffiti paint. According to the US Census Bureau, in October 2020 total construction was at a seasonally adjusted annual rate of 1,438,515 which is 3.7 percent above the February 2019 rate of 1,386,826.
• Anti-graffiti films provide various advantages such as these are permeable, invisible provides long-lasting protection, biodegradable, and others. These properties of anti-graffiti coatings are projected to increase the market growth.
• Anti-graffiti paint is used as surface protective coatings of glass, metal, and plasticsIt protects against vandalism such as sprays, markers, or scratches, as well as protection from glass breakage. All these factors are also driving the market growth.

Figure: North America Anti-Graffiti Coatings Market Revenue, 2020-2026 (US$ Million)

Anti-Graffiti Coatings Market Segment Analysis – By Type

The sacrificial segment held a significant share in the anti-graffiti coatings market in 2020. The sacrificial anti-graffiti coating is a clear finish coat (usually a single component) that is added to the paint coat to produce a clear protective coat on an automotive finish similar to the clear coat. The clear coat, along with the graffiti, is removed by pressure washing or hand scrubbing when graffiti is written over the clear coat. This leaves the coat of paint intact and clean. Sacrificial coatings contain a release agent that makes them easy to remove and are non-yellowing acrylic. Sacrificial anti-graffiti coatings are typically more economical at the beginning than permanent anti-graffiti coatings, which is the major factor driving the sacrificial anti-graffiti coatings market growth during the forecast period.

Anti-Graffiti Coatings Market Segment Analysis – By Substrate

The concrete segment held the largest share in the anti-graffiti coatings market in 2020 and is growing at a CAGR of 4.6% during 2021-2026. Concrete resurfacing is a way to make the new appearance of damaged or dated concrete again. Over the old surface, a concrete coating is applied, offering a variety of color, texture, and pattern options. On driveways, patios, pool decks and even indoor floors, this form of refinishing can be done. One way to upgrade the look is the use of anti-graffiti coatings for completely resurfacing concrete with an overlay. In addition to protecting the outside concrete walls or objects from graffiti, anti-graffiti coatings also provide long-term protection against pollution, algae, fungal attacks, acid rain weathering, and many other substances, such as ammonia, which is largely used to coat concrete coatings. All these factors are anticipated to boost the anti-graffiti coatings market growth during the forecast period.

Anti-Graffiti Coatings Market Segment Analysis – By Technology

The water-based segment held the largest share in the anti-graffiti coatings market in 2020. The properties of coatings are modified by water-based paint additives to increase viscosity, minimize foam, control shine, control flow, add anti-shipping capability, and enable the coatings to be more resistant to impact to maximize their performance. By applying long-term water repellency to the paint itself, water-based paint formulations improve paint efficiency. It also increases the life, value, and effectiveness of all latex paints in an additive way. The production of water-based coatings continues to target high efficiency in the forecast period for long-term, multi-use, environmental protection, and safety purposes. Because of the performance benefits, such as color fading and water spotting prevention, mold and mildew problems prevention and damage prevention caused by moisture intrusion, water-based coatings demand is projected to increase during the forecast period.

Anti-Graffiti Coatings Market Segment Analysis – By End-Use Industry

The building and construction segment held the largest share in the anti-graffiti coatings market in 2020 and is growing at a CAGR of 7.5% during 2021-2026, owing to the increasing usage of anti-graffiti coatings in the building and construction industry. Anti-graffiti coatings are applied on various substrates in the construction industry, including concrete, masonry, wood, and metal. The most common form of vandalism, according to the Bureau of Justice, is graffiti. These undesirable arts burden enterprises and property owners with the cleanup process, and also account for a significant portion of municipal budgets worldwide. On average, American cities spend approximately US$12 billion each year on graffiti art cleanup. Business buildings, historical monuments, schools, public stations, shopping malls, government buildings, and more are some of the major targets for graffiti in construction structures. One of the effective steps in avoiding graffiti on structures and other properties is the application of anti-graffiti coatings. The construction industry segment is likely to see the highest growth rate during the forecast period due to the increase in graffiti incidents, particularly in the North American and European regions.

Anti-Graffiti Coatings Market Segment Analysis – By Geography

North America region held the largest share in the anti-graffiti coatings market in 2020 up to 35%, owing to the increasing demand for anti-graffiti coatings as protective coatings from the building and construction industry in the region. According to the US Census Bureau, total construction was at a seasonally adjusted annual rate of 1,366,697 in February 2020, which is 6.0 percent above the rate of 1,288,951 in February 2019. The growth of the construction and construction sector in Mexico is highly influenced by the federal government's infrastructure and development programs, according to the International Trade Administration (ITA). The National Development Plan (Plan Nacional de Desarrollo or PND) for Mexican President Andrés Manuel López Obrador's administration for 2019-2024 was announced with a planned investment of US$ 586 billion at the time of the writing of this guide. A substantial portion of these projects have already been put out for bid, and much of the work involves funding from the private sector and/or formal public-private partnerships. For the Lopez Obrador Administration's consideration, leading private sector organizations also presented an infrastructure plan, including 1,600 projects. Such government initiatives are driving the North American construction and construction industry. Thus, with the expanding building and construction industry, the demand for anti-graffiti coatings will also subsequently increase, which is anticipated to drive the anti-graffiti coatings market in North America during the forecast period.

Anti-Graffiti Coatings Market Drivers

Increasing Automotive Production

Anti-graffiti coatings and films are used as security systems to reduce the chance of graffiti vandalism causing harm to cars. These materials can be used on both the exterior and interior of vehicles without affecting the vehicle's original appearance. The Indian government has initiated the Automotive Mission Plan 2016-26 (AMP 2026) initiatives in order to improve the country's automotive industry. According to OICA, Africa produced 776,967 passenger cars in 2018, which increased to 787,287 in 2019, a 1.3 percent increase. Thus, increasing automation production will require more anti-graffiti coatings, which will act as a driver for the anti-graffiti coatings market during the forecast period.   

Expanding Building and Construction Sector

In the building and construction industry, anti-graffiti coatings are utilized to protect the substrate from graffiti vandalism for both internal and external surfaces in residential and commercial buildings. Therefore, anti-graffiti coatings are utilized for the preservation of buildings and monuments. The objective of the European Construction 2020 Action Plan was to stimulate beneficial investment conditions. THB4 billion (US$125.6 million) was allocated by the government of Thailand in 2019 to finance five low-cost housing projects in the country. Certain public-private partnership (PPP) projects are underway in Thailand as part of the Eastern Economic Corridor Act BE 2561 (2018) (EEC Act) of the Thai government, which will boost the construction sector in the country. Such investments by the governments are driving the construction sector in various regions. Thus, the expanding building and construction sector acts as a driver for the market growth during the forecast period.

Anti-Graffiti Coatings Market Challenges

Increasing Popularity of Micro Wax Coatings

The use of anti-graffiti coating is expanding in the constructed heritage sites as they are sufficiently effective in removal of graffiti, while preserving their protective properties without interfering with the durability of the substrates. The durability studies of these coatings, however, are scarce and have been carried out predominantly under rapid weathering conditions, the most common practice for determining the durability of the materials, but one that does not reliably replicate natural working conditions. The results show that under both artificial and natural weathering conditions, both anti-graffiti treatments deteriorated. Artificial aging produced more deterioration than 1 year of outdoor exposure due to loss of adhesion from the stones for polyurethane-based anti-graffiti treatment, whereas there were no significant differences between the two types of weathering for micro wax coating, owing to which micro wax coatings are preferred, which may hamper the anti-graffiti coatings market growth.

Anti-Graffiti Coatings Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the anti-graffiti coatings market. Major players in the anti-graffiti coatings market are The Sherwin-Williams Company, Evonik Industries, DuluxGroup, Axalta Coating Systems, Teknos Group, Merck Group, Rainguard, Wacker Chemie, 3M, Avery Dennison Corporation, ADAPTA, Opalux, Graffiti Shield, Hydron Protective Coatings, and SEI Industrial Chemicals. 

Acquisitions/Technology Launches

In September 2020, ADAPTA has entered the landscape of anti-graffiti coatings with a new high-performance powder product for the protection of the metal surfaces of public goods and the cladding of public and private buildings. 

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