Automotive Films Market - Forecast(2023 - 2028)

Automotive Films Market Overview

Automotive Films Market size is forecast to reach $7.75 billion by 2026, after growing at a CAGR of 6.2% during 2021-2026. Automotive films are very thin laminated films used to provide security, comfort, and privacy to the user. The automotive films are used both on the interior and exterior of the vehicle. Plastic films made of PolyEthylene Terephthalate come in a range of finishes. This recyclable synthetic polymer, obtained through polycondensation, has good impact resistance and a high moisture resistance. Technical films made of PolyEthylene Terephthalate can be employed in applications that require dielectric characteristics. Regardless of the application, all window tint films are measured by levels of visible light transmission (VLT) of materials. These films are mostly used as automotive window tint and as paint protection and surface protection films. The growth in the market is due to the increase in the demand for vehicles all over the world.

COVID-19 Impact

The COVID-19 pandemic has had an immediate impact on the world economy and that impact goes across all industries. Currently the Automotive Films Market has been affected due to COVID-19 pandemic where most of the industrial activity has been temporarily shut down. The availability of redit decreased, demand slowed (particularly in infrastructure and mining), and discretionary expenditure decreased, all of which contributed to a dip in auto sales. The COVID-19 pandemic hit the automotive industry in early 2020, just as it was supposed to recover, posing hurdles to demand and interfering with the industry's closely intertwined supply lines.

Report Coverage

The report: “Automotive Films Market - Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Automotive Films Industry.

Key Takeaways

• Asia Pacific dominates the Automotive Films Market owing to rapid increase in number of vehicles due to increase in population and disposable income.
• The market drivers and restraints have been assessed to understand their impact over the forecast period.
• The report further identifies the key opportunities for growth while also detailing the key challenges and possible threats.
• The other key areas of focus include the various applications and end use industry in Automotive Films Market and their specific segmented revenue.
• Due to the COVID-19 pandemic, most of the countries have gone under temporary shutdown, due to which operations of Automotive Films Market related industries has been negatively affected, thus hampering the growth of the market.

Figure: APAC Automotive Films Market Revenue, 2020-2026 (US$ Billion)

Automotive Films Market Segment Analysis - By Type of Film

Automotive Window Films held the largest share of 42% in the Automotive Films Market in 2020. The rise in usage of Automotive Window Films is because the increase in level of protection against the ultraviolet rays from the sun. The automotive films provide sustainability to the vehicle and reduce the workload on the air conditioning system. The window films are designed to enhance the view and also to allow the visible light to enter the vehicle by keeping heat out. The non-metallized window provides better connectivity to the mobile devices, GPS, and radio. The films also hold the fragmented glass when the glass gets shattered by providing more personal security.

Automotive Films Market Segment Analysis - By Type of Vehicle

Passenger Vehicles held the largest share of 60% in the Automotive Films Market in the year 2020. The rise in the passenger vehicle is due to the rising population and increase in the disposable income. According to International Organization of Motor Vehicle the no of vehicles production in China in 2019 was 21.4 million and growing at an average rate of 22.08%. This increase has led to the increase in the automotive films because of installation of films in the vulnerable areas in the vehicles. Many industries are investing in testing different materials for making automotive films and providing a smarter way for the Automotive Film Industry.

Automotive Films Market Segment Analysis - By Application

Exterior window films held the largest share in the Automotive Films Market in 2020 with CAGR of 7%. The rise in the automotive films for exterior of the vehicle is increasing on the vulnerable areas like bumpers, side mirrors, door handles, rocker panels and others. The use of films is to protect the vehicle from scratches, stains, and damage. The films provide a vehicle with new look and security. With the growing automotive industry and its demand for automotive films particularly in the regions of Asia-Pacific, North America and Europe, the demand of automotive films market for all kinds of films for interior and exterior parts of the vehicle. The automobile segment is witnessing growth due to the rising penetration from untapped markets. Furthermore, R&D in automotive films and vehicle industry will support the growth of the Automotive Films Market.

Automotive Films Market Segment Analysis - Geography

Asia-Pacific (APAC) dominated the Automotive Films Market in the year 2020 with a market share of 42% followed by Europe and North America. APAC as a whole is set to continue to be one of the largest and fastest growing automotive markets globally. In APAC, China is driving much of the Automotive Films Market demand in Asia-Pacific region followed by India and Japan. Of the five fastest growing regions in automotive sector, other than U.S. all are Asian countries including China and India who majorly drive the demand for passenger vehicles and hence the automotive film. The strong and healthy growth in industrial sector is associated with growing population and the rising standard of middle-class economy. The number of manufacturing units that have illuminated the growth of vehicles are growing sharply in APAC region. Currently the automotive film industry has been affected due to COVID-19 pandemic where most of the industrial activity has been temporarily shut down. In in turn has affected the demand and supply chain as well which has been restricting the growth in year 2021.

Automotive Films Market Drivers

Demand for Safety needs in Vehicles

The increase in knowledge about safety and health concerns are leading towards the rise in demand for automotive films. The automotive films help in protection from the harmful ultraviolet rays as it blocks the harmful rays and only let the natural light to pass on. It helps in staying the vehicle cool by reducing heat and reduce glare so that you can see properly and clearly.

Automotive Films Market Challenges

Higher investment and government policies

Innovation is the key to developing new products, but the changing government rules regarding the automotive films because of increase in crime, road accidents and others are hindering the growth of the market. There is a need of higher investment in setting up of manufacturing plant and specialized people in to set up automotive films which are leading as a setback in the growth of the Automotive Films Market.

Automotive Films Market Landscape

Acquisitions/Technology Launches/ Product Launches

In May 2019, Lintec has added six varieties of medium-grade films to its standard lineup of Wincos Automotive Films which offer both a diverse range of functionality and high-class design. As on June 1 2019, the items, which have been well welcomed in Southeast Asia, will be part of the standard lineup. LINTEC will attempt to develop a full lineup with the addition of these items to its existing range.

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