Ceramic Sanitary Ware Market - Forecast(2023 - 2028)

Ceramic Sanitary Ware Market Overview

The Ceramic Sanitary Ware Market size is forecast to reach US$71.2 billion by 2027 after growing at a CAGR of 7.1% during the forecast period 2022-2027. Sanitary ware refers to the sanitary equipment that is installed for hygiene and sanitation purposes and is the basic requirement. The products which fall under sanitary ware are washbasins, water closets, bidets, urinals, cisterns, bathtubs, and other such fixtures. Metals, acrylics, glass, and ceramics are usually the materials used to make sanitary ware. Ceramic is highly preferred for sanitary ware as the products are durable and economical. They can also be cleaned easily and have good resistance to chemical substances. The slip casting process is used to mass-produce ceramic sanitary ware. The growth in the real estate sector acts as a driver for the Ceramic Sanitary Ware Market.

COVID-19 Impact

The COVID-19 pandemic disrupted daily life and caused disturbances across the world. All industries have been impacted by the pandemic and the subsequent raw material shortages which crippled global trade. Production was brought to a complete standstill in the initial months of the pandemic due to lockdowns and stay-at-home mandates. The production of ceramic sanitary ware was halted in the initial months of the pandemic. Once economic activities were permitted, the sales of sanitary ware began to pick up owing to the awareness regarding personal hygiene and sanitation. For instance, Spanish sanitary ware major, Roca Bathroom Products Pvt. Ltd., posted a 53% growth in its sales revenue in India for the calendar year 2021. Customers prefer to shop online rather than visit a brick-and-mortar store. Many sanitary ware manufacturers had to adapt by taking their businesses online. Thus, the pandemic had a significant impact on the Ceramic Sanitary Ware Market.

Report Coverage

The report: “Ceramic Sanitary Ware Market Report – Forecast (2022-2027)”, by IndustryARC, covers an in-depth analysis of the following segments of the ceramic sanitary ware industry.

By Raw Materials: Clay, Feldspar, Quartz and Others
By Type: Water Closets (Two Piece, One Piece, Wall Hung, European Water Closets (EWC), Others), Wash Basins (Wall Mounted, Pedestal, Countertop, Corner, and Others), Bidets, Urinals, Cisterns, Bathtubs (Free Standing, Drop-In, Corner, Alcove, Undermount, and Others), and Others
By Technology: Slip Casting, Pressure Casting, Tape Casting, and Others
By Distribution Channels: Offline (Flagship Stores, and Third Party Distributors), and Online
By Application: Residential (Private Dwellings, Row Houses, and Apartments), and Commercial (Educational Institutes, Hotels, Restaurants, and Cafes, Airports, Shopping Malls & Supermarkets, Office Buildings, Banks, Hospitals, Clinics & Healthcare Institutes, and Others)
By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), Rest of the World (Middle East, and Africa)

Key Takeaways

• The Asia-Pacific region dominates the Ceramic Sanitary Ware Market on account of the increasing focus on sanitation and hygiene in the region.
• Ceramic sanitary ware generally includes wash basins, water closets, bidets, urinals, cisterns, and bathtubs.
• Sanitary ware is mass-manufactured using the slip casting process. 
• The major opportunity for this market is developing new and innovative products to provide hygienic touchless solutions for sanitary ware.

Figure: Asia-Pacific Ceramic Sanitary Ware Market Revenue, 2021-2027 (US$ Billion)

Ceramic Sanitary Ware Market Segment Analysis – By Type

The water closets segment held the largest share in the Ceramic Sanitary Ware Market in 2021. The term, water closet, refers to a small, enclosed space containing a toilet that’s situated within a bathroom, it also allows for space for other sanitary ware such as a washbasin, shower enclosure, or a bathtub and other such fixtures. The principal advantage of a water closet is privacy. The other advantage of water closets is hygiene. By having the toilet in an enclosed space, microbes can be prevented from spreading when the toilet is flushed. As per UNICEF, over 750 children under the age of five die every day from diarrhoea caused by unsafe water, sanitation, and poor hygiene. There are different types of water closets, some of the common types are one-piece, two-piece, wall hung, and European water closets (also known as floor-mounted water closets). According to the National Association of Home Builders (NAHB), water closets have become one of the most desirable features in a master bathroom. Therefore, water closets are expected to dominate the Ceramic Sanitary Ware Market.

Ceramic Sanitary Ware Market Segment Analysis – By Application

The residential segment held the largest share in the Ceramic Sanitary Ware Market and is estimated to grow at a CAGR of 6.9% during the forecast period. After the disruption caused by the pandemic, the construction sector has been improving since 2021. According to the Associated General Contractors of America (AGC), private residential construction spending in the US rose 1.3% in January 2022 compared to December 2021 and 13.4% from January 2021. As per the US Census Bureau, privately owned housing rate increased by 14.6% in April 2022, compared to April 2021. According to Statistics Sweden, preliminary figures show that construction of roughly 14,100 dwellings was started in new buildings during the first quarter of 2022, compared to 12,997 dwellings in Q1 of 2020. As people spent most of the time at home during the pandemic, with online classes and work-from-home becoming the new norms, the focus shifted to remodeling houses in the region. Along with new residential construction, remodeling of the houses is strong. In October 2021, the National Association of Home Builders (NAHB), Washington D.C., Royal Building Products Remodeling Market Index reached a vigorous score of 87. 

Ceramic Sanitary Ware Market Segment Analysis – By Geography

The Asia-Pacific region held the largest share in the Ceramic Sanitary Ware Market in 2021 up to 46% owing to the increasing focus on sanitation and hygiene in the region. According to the Institute for Health Metrics & Evaluation’s Global Burden of Disease study, Japan, and South Korea rank among the highest percentile in the provision of adequate sanitation facilities. The pandemic emphasized the critical importance of sanitation and hygiene in the prevention of diseases. According to the World Health Organization (WHO), handwashing is effective to reduce the spread of pathogens and preventing infections, including the COVID-19 virus. According to the Economic Survey 2021-22, in the pandemic year, the central and state government expenditure on the health sector in India reached 2.1% of GDP in 2021-22, against 1.3% in the previous fiscal year. According to the Ministry of Finance, China's public health fiscal expenditure surged in 2020. The total expenditure on public health rose 15.2%, compared to 2019, to about US$293 billion. Under the Swachh Bharat Mission, India spent approximately US$30 billion on building toilets, since the inception of the program. Thus, with increasing awareness regarding sanitation and hygiene, this region is expected to dominate the market.

Ceramic Sanitary Ware Market Drivers

Growth of the Real Estate Sector

The real estate sector is one of the most globally recognized sectors as owning property is seen as a source of economic stability and security. In India, the real estate sector is the second-highest employment generator, after the agriculture sector. Private market investor "Blackstone" company is seeking to invest an additional US$22 billion in India’s real estate sector by 2030. In the first half of 2021, India registered investments worth US$ 2.4 billion into real estate assets, a growth of 52% YoY. According to the India Brand Equity Foundation, the real estate sector in India is expected to reach US$1 trillion in market size by 2030, up from US$200 billion in 2021, and contribute 13% to the country’s GDP by 2025. According to the People’s Bank of China, direct investment in real estate in 2020 reached about US$1.18 trillion, a contribution of about 7.4% to GDP. In terms of investment, in 2020, 51.5% of investment in fixed assets nationwide was driven by real estate, of which investment in real estate development accounted for 27.3%. Thus, the growth of the real estate sector acts as a driver for the Ceramic Sanitary Ware Market.

Surge in Concerns over Personal Hygiene

Practicing good personal hygiene is key to remain healthy life. The COVID-19 pandemic laid emphasis on the importance of health. In 2020 when vaccines were still not available, preventive measures such as hand washing were the only way to prevent an infection. As per the WHO recommendations, to stop the spread of COVID-19, along with other COVID-appropriate behavior, the practice of handwashing at regular intervals is a must. Appropriate hand hygiene prevents up to 50% of avoidable infections. The pandemic resulted in making people aware of hygiene and sanitation. As people began spending more time at home, many took up the chance to spruce up their living spaces. According to a report by the National Association of Realtors, the top home projects taken up by homeowners are bathroom remodeling, kitchen upgrade, flooring, conversion of space into a home office or classroom, gardening, and closet renovation. Many homeowners focused on bathroom remodeling and the installation of new fixtures. Owing to the increased demand for sanitary ware, many companies have opened new stores and invested in expansions. For instance, in May 2022, Cera Sanitaryware Ltd announced an investment of approximately US$25 million to expand its sanitary ware and faucet ware manufacturing capacity. Therefore, the surge in concerns over personal hygiene drives the Ceramic Sanitary Ware Market.

Ceramic Sanitary Ware Market Challenges

Availability of Alternates

The major restraint in the Ceramic Sanitary Ware Market is the availability of other alternate sanitary ware materials such as glass, acrylic, and metal. Glass is gaining traction in the market as it looks aesthetically pleasing. Acrylic sanitary ware is strong, durable, scratch and chemical resistant so, it is increasingly being used in bathtubs. It provides long life and hygienic requirements for bathtubs. Sanitary ware made of bacteriostatic stainless steel is durable and easy to clean and several wash basins and urinals in stainless steel are available in the market. The availability of glass, acrylic, and metal sanitary ware may prove to be a challenge for the growth of the Ceramic Sanitary Ware Market.

Ceramic Sanitary Ware Industry Outlook

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Ceramic Sanitary Ware Market. Ceramic Sanitary Ware Market top 10 companies are:

1. Kohler Co.,
2. Geberit Group
3. Hansgrohe SE
4. LIXIL Corporation
5. Roca Sanitario S.A.
6. Villeroy&Boch AG
7. R.A.K. Ceramics
8. Duravit AG
9. Jaquar Group
10. HSIL Ltd.

Recent Developments

• In April 2022, RAK Ceramics unveiled its first global design hub in London. The space showcases a wide range of RAK Ceramics sanitary ware and kitchen taps. 
• In March 2022, RAK Ceramics announced to buy Kludi Group, a 100-year-old German company specializing in kitchen and bathroom fixtures, for €39 million. The deal provides RAK Ceramics with the opportunity to spearhead its expansion into European markets and enhance its positioning in projects across the sanitary ware business. 
• In November 2021, SK magic, a leading home appliances company in South Korea, announced the launch of two types of electronic bidets on Amazon.

Relevant Reports

Ceramic Tiles Market- Forecast (2022-2027)

Report Code: CMR 0223

Shower Enclosures Market- Forecast (2021 – 2026)

Report Code: CMR 89974

Global Freestanding Bathtub Industry Market- Forecast (2021 – 2026)

Report Code: FBR 76581

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