Europe Frozen Bakery and Pastry Market - Forecast(2023 - 2028)

Europe Frozen Bakery and Pastry Market size is estimated to be $8.29 billion in 2019, growing at a CAGR of 8.13% during the forecast period 2020-2025. Rising disposable income, urbanization, and the demand for western-style diets are contributing to the growth in sales of baked goods. Moreover, they can be stored for a longer duration than the traditional baked ones. Also, numerous benefits are offered by these products such as ease of availability, longer storage duration, and reasonable price. With a larger share of employed population, the demand for convenience foods is higher which in turn contributes to the growth of this market.

By Product Type, the Europe Frozen Bakery and Pastry Market is segmented into Pastries and Cakes, Donuts, Puffs, Bread, Burgers, Pizzas, and others. Among these, the Pastries and Cakes account for a dominant share of the market in 2019. This is owing to the wide use of pasties and cakes in celebration in European countries. Moreover, the use of ricotta cheesecake which contains ricotta cheese is considered to be as light as compared to any other cheese. Besides, this is healthy as it contains nutrients like protein, phosphorous, vitamin A, vitamin B, and zinc. Increasing health concerns along with changing lifestyles and rapid urbanization are also driving the market of Europe Frozen Bakery and Pastry Market.

Rising popularity of frozen foods is owing to the growing trend of ready-to-bake or ready-to-thaw frozen items. Moreover, quick-service restaurants and retail chains benefit from frozen bakery products, as they can now readily thaw frozen bakery products or prepare fresh items using frozen dough. Besides, ready-to-bake or ready-to-thaw includes less food wastage, as stores can bake based on demand, while keeping remaining products frozen and preserved. Furthermore, prolonged shelf-life, ease of availability and secure stocks during seasonal variations are further contributing to the increased use of these products. And, the rising demand for convenience food products that save consumer time and effort is also an added benefit. Owing to these benefits of frozen bakery products market, there is an upsurge in the demands of these products and the market and is estimated to witness significant growth during the forecast period 2020-2025.

In 2019, France dominated the Europe Frozen Bakery and Pastry Market share accounting for 27%. Technological advancement along with the growing innovation such as individually quick-frozen method is driving the Europe Frozen Bakery and Pastry Market. The method of freezing technique without the usage of any preservatives has gained popularity. Furthermore, the ingredients such as fruits, herbs, and vegetables used bakery processes also depend largely on this unique freezing procedure whereby promoting the growth of this market.

Newer technology such as the individually quick-frozen (IQF) method in Europe is driving the Europe Frozen Bakery and Pastry Market. Moreover, the ingredients such as fruits, herbs, and vegetables used in the bakery process largely depend on its unique freezing procedure thereby propelling its market growth. Apart from the usage of IQF technology services to manufacture, transport, and distribute frozen pastry and bakery all through Europe, there is a wide dependence on flash freezing (cryogenic freezing) technique in this region. One of the most recent developments in the frozen food industry, cryogenic equipment is utilized to freeze processed bakery goods such as mini croissants, vanilla wafers, sourdough bread, cakes, pastries, and others. Growing developments in technology in Europe is a major factor driving the Europe Frozen Bakery and Pastry Market during the forecast period 2020-2025.

Changing lifestyle along with the growing health concern and hectic schedules of people around the world is further propelling its market. Furthermore, the wide acclamation in celebratory events and household occasion there is a demand for cakes and pastries at affordable prices is further contributing to the market growth. Bread is considered to be the staple food in most parts of Europe. With more people consuming bread, the number of bake houses are also increasing in Europe.

The rising preference for freshly prepared food and the increasing prices of raw materials used in bakery products are to challenge the growth of the market.

Product launches, Merger & Acquisitions, joint ventures and R&D activities are key strategies adopted by players of the Europe Frozen Bakery and Pastry Market. Europe Frozen Bakery and Pastry Market top 10 companies are Aryzta AG, Associated British Foods plc, Bridgeford Foods Corporation, Cargill Incorporated, Conagra Brands, Inc., Europepastry S.A., Flowers Foods Inc., General Mills Inc., Group Bimbo, and Lantamannen Unibake.