Europe Hologram & Smart Packaging Market - Forecast(2023 - 2028)

Europe Hologram and Smart Packaging Market Overview

Europe Hologram and Smart Packaging market size is forecast to reach US$9.2 billion by 2026, after growing at a CAGR of 6.5% during 2021-2026. Smart packaging signifies packaging systems with fixed sensor technology castoff with foods, pharmaceuticals, and several other kinds of products. It is depleted to increase shelf life, observe freshness, present information on quality, and perk up product and consumer safety. Polyvinyl chloride-based smart packaging is mostly used in the food industry owing to its properties like its films inhibited bacterial growth, reduced oxidation, and extended shelf life. The numerous benefits advanced by smart packaging over their conventional counterparts comprise improved shelf life, improved safety coupled with low cost, and easy implementation, and others. Hologram packaging is especially utilized for anti counterfeit packaging and protects products from counterfeit activities. Photographic emulsion is a light-sensitive colloid used in film-based photography use in smart packaging.  

COVID-19 Impact

The global impact of COVID-19 has partially affected the hologram and smart packaging market in Europe. There was supply chain disruption in the European hologram and smart packaging market. This was primarily due to stringent lockdowns in some European countries and various difficulties snags, such as truck shortages, reduced deliveries and employees contracting COVID-19. All these factors partially restricted the revenue of European hologram and smart packaging market. However, with many people buying groceries online for the first time amid the pandemic, new habits formed which accelerated the take-up of retail and E-commerce. For instance, according to the Organisation for Economic Co-operation and Development (OECD), in Europe, the retail sales via mail order houses or the Internet in April 2020 increased by 30% compared to April 2019.

Report Coverage                             

The report: “Europe Hologram and Smart Packaging Market- Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Europe Hologram and Smart Packaging Industry.     
By Type: Active Packaging [Active Scavenging System (Oxygen scavenger, Moisture scavenger, and Ethylene absorber), Active Releasing System (Antioxidant releaser, Carbon dioxide emitter, and Antimicrobial packaging systems)] and Intelligent Packaging [Sensors (Bio sensors, Gas sensors, Printed electronics, Chemical sensor, and Electronic nose), Indicators (Time temperature indicators, Freshness indicators, and Integrity indicators), Data carriers (Radio frequency identification technologies, Barcodes, and Hologram)].
By Substrate: Metal (Aluminium, Steel, and Others), Glass, and Plastic [(Polyethylene Terephthalate (PET), Oriented Polypropylene (OPP), Nylon (Bonyl), Polyvinyl Chloride (PVC), polypropylene (PP), Polyethylene (PE) (High-density polyethylene (HDPE), Low-density polyethylene (LDPE), Linear Low-Density Polyethylene (LLDPE), Others), Polylactic acid (PLA), Polystyrene (PS), and Others)]
By End-Use Industry: Food & Beverage, Personal Care, Medical and Healthcare, and Others
By Geography:  UK, France, Germany, Italy, Spain, Russia, Netherlands, Belgium, and Rest of Europe.

Key Takeaways

• Germany dominates the Europe Hologram and Smart Packaging Market owing to the rapid increase in demand of food and beverages in the region. For instance, according to the United States Department of Agriculture (USDA), in 2019, German foodservice sales increased by 11.9 percent to US$110.8 billion (triple the growth from previous year).
• The market drivers and restraints have been assessed to understand their impact over the forecast period.
• Plastics holds the major portion in the substrate segment and most preferred plastics for Hologram and smart packaging are Polyvinyl Chloride (PVC), Polyethylene (PE) and Polyester (PET)
• The other key areas of focus include the various applications and end use industry in Europe Hologram and Smart Packaging Market and their specific segmented revenue.

Figure: Germany Hologram and Smart Packaging Market Revenue, By Country 2020-2026 (US$ Billion)

Europe Hologram and Smart Packaging Market Segment Analysis - By Type

Active Packaging held the largest share of 64% in the Europe Hologram and Smart Packaging Market in 2020. Active packaging is an opening alternative to traditional packaging methods. It refers to an inventive food-packaging concept presented in response to continuous changes in consumer demands and market trends. The benefits of operating active packaging for unpreserved goods comprise lessening of the amounts of active substances, cutback of localisation activity and relocation of particles from film to food, and removal of needless industrial courses that might present bacteria into the product. The components frequently used in active packaging systems include oxygen scavengers, ethylene scavengers, flavour and odour absorber/releaser, antimicrobial and antioxidant. These developments in active packaging led to fuelling in many areas including controlled respiration rate in horticultural products,elayed oxidation in muscle foods,  moisture migration in dried products and microbial growth which enhance the development of Europe Hologram and Smart Packaging Market in the forecast period.

Europe Hologram and Smart Packaging Market Segment Analysis - By Material

Plastics held the largest share in the Europe Hologram and Smart Packaging Market in 2020. Plastic is the most preferable choice in smart packaging as it survives extreme environments and don't easily degrade in hot and cold temperatures, especially when it comes to food packaging, it preserves the integrity of the food inside it. It also guards products from dust, odours moisture, oxygen, and light. Plastics comprise surplus elements such as antioxidants and processing aids which also aid in its demand. Active packaging implicates an intimate contact concerning the food and its package so it is the layer contiguous to the food that is often chosen to be active. Thus, the rising demand and constant growth in the plastic industry will contribute to the growth of Europe Hologram and Smart Packaging Market.

Europe Hologram and Smart Packaging Market Segment Analysis - By End-Use Industry

Food and Beverages held the largest share in the Europe Hologram and Smart Packaging Market in 2020 and is growing at a CAGR of 8.3% during 2021-2026. Increasing per capita income of individuals coupled with the increasing population is accelerating the demand for food and beverages in various regions. To pick up with the demands, different countries are trading their food products across the world. This has given rise to packaging companies that are delivering solutions that expand the shelf life of the food products being exported. Traditional packaging products cannot meet the requirements of food products like meat and frozen foods. These limitations have developed to new technologies like active and intelligent packaging which provide longevity and freshness to the food products being exported. The gradual increase in the food industry, especially in the frozen food sector where smart packaging is highly growing will certainly enhance the growth of Europe Hologram and Smart Packaging Market.

Europe Hologram and Smart Packaging Market Segment Analysis - By Country

Germany held the largest share in the Europe Hologram and Smart Packaging in 2020 up to 28% followed by UK and France. With a growing population in Germany, the demand for food and beverages, pharmaceutical unit along with rising demand in the personal care sector, the region is highly contributing in the growth of Europe Hologram and Smart Packaging Market. Escalating demand for these packaging products as of shifting lifestyles and requirements from manufacturers for lengthier shelf life is driving this market growth. Germany is Europe's largest food producer and the food & beverage industry represents the fourth largest industry sector in Germany, for instance, according to Food Exports, in 2019 German grocery retailing reached an estimated US$273.9 billion. Exports of processed foods and agricultural commodities generated sales of US$84.8 billion in 2018, making Germany the third-largest exporter of food and beverages worldwide. The constant growth with respect to all the end-use in the region is initiating a rising growth to the Europe Hologram and Smart Packaging Market.

Europe Hologram and Smart Packaging Market Drivers

Holographic Packaging

The Holographic technology can incorporate several data products and forms trailing statistics, along with link on packed product identification with supply chain management and forensic support services. It has to turn out to be an effective technique for brand protection and a frontline weapon in the unending war on counterfeiting. Additional, attractive packaging is resistant to encourage successful sales. Its effect create reflective accents on selected areas of the packaging in order to enhance the overall visual impact a flat surface becomes 3-dimensional. Hologram packaging is gaining traction all over Europe, for instance, in December 2020, 4PICO Litho B.V. of the Netherlands launched the PicoMaster XF, specifically designed to originate holograms, diffractive patterns, Fresnel lenses, white optical patterns for the premium packaging industry. On the other hand, Schreiner MediPharm has developed a multifunctional Covert-Hologram Seal that offers reliable first-opening indication and tamper evidence, plus counterfeiting protection. The constant growth and initiatives in the Hologram packaging will positively impact the Europe Hologram and Smart Packaging. 

Increase of smart packaging in the healthcare sector

With the rapid development in the Europe pharmaceutical industry, for instance, according to the European Federation of Pharmaceutical Industries and Association, in 2019 it invested an estimated US$44 million in R&D in Europe. Smart packaging systems are widely used in pharmaceutical products that have been enhancing the prolonged shelf life, monitor freshness, provide visual information about the product inside the package, improve safety, and offer convenience. There has been a number of developments, for example, QR codes that are used to interact with smartphones. Thermochromic inks are another key development along with smart labels and smart sensors. Smart packaging technology is gradually advancing adherence in the clinical trials environment. Pharmaceutical packaging has to preserve the product’s atmosphere in many cases and without the guarantee, the drugs could release chemicals or bacteria. Smart packaging holding biosensors possibly will display, whether the drugs are spoiled or expired. The increase in demands for smart packaging in the healthcare sector will escalate the growth rate of Europe Hologram and Smart Packaging Market.

Europe Hologram and Smart Packaging Market Challenges

Food Waste Due to unreliable sealing and regulations

Food waste can occur at different points in the food supply chain. An unexceptional limitation in packing relates to unreliable sealing of goods, which, for instance, might source of troubles such as grain spillage from sacks resulting in the attraction of gnawers that one by one might end in larger infestations. Regulations on the selling and distribution of fragile goods damaged during transportation. Food that is about to reach its end-of-life point may have to be processed differently, for example, to avoid feeding it back to livestock, which might lead to the outbreak of major epidemics causing huge financial harm. Such limitations regarding food waste can hinder the growth of Europe Hologram and Smart Packaging Market. 

Europe Hologram and Smart Packaging Market Landscape

Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Europe Hologram and Smart Packaging. Major players in the Europe Hologram and Smart Packaging Market include:

• BASF
• Amcor Limited
• Landec Corporation
• Schweizerische Industrie Gesellschaft
• Bemis
• Rexam Plc
• Sonoco
• Crown Holdings
• Honeywell
• SEALPAC. 

Acquisitions/Technology Launches/ Product Launches  

In May 2021, SIG (Schweizerische Industrie Gesellschaft) launched a new on-the-go packaging solution. With the commercial launch of combismile in Europe, SIG’s innovative on-the-go packaging solution will enable brands and producers to create more unique and healthy products, differentiate themselves, and stand out in a competitive on-the-go market

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