Fruit Pulp Market - Forecast(2023 - 2028)

Fruit Pulp Market Overview

The Fruit Pulp Market size is estimated to reach $1.6 billion by 2026, growing at a CAGR of 3.8% during the forecast period 2021-2026. Fruit Pulps production involves the processing of fruits including edible and juice containing parts of the fruits such as the mesocarp or endocarp that is extracted by crushing the membranes of the plant tissue to create a thick paste. This pulp is extensively used as a key ingredient in products such as jams, jellies, juices, yogurts, baby foods, and so on owing to their taste and high nutritious value. The long shelf life and ease of transport, increase in knowledge related to organic agriculture, and storage of fruit pulps are encouraging manufacturers to increase production, which is anticipated to drive the market. However, the fact that the thick texture and strong taste of fruit pulps are not be appealing to a significant segment of the consumers in developed regions may act as a challenge to the Fruit Pulp industry.

Report Coverage

The report: “Fruit Pulp Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Fruit Pulp Market.
By Fruit Type: Mango, Strawberry, Apple, Guava, Berries, Citrus Fruits and Others.
By Form: Liquid and Powder
By Application: Food and Beverages.
By Distribution: E-Commerce, Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others.
By Geography: North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand and the Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America) and the Rest of the World (the Middle East and Africa).

Key Takeaways

• Geographically, the North America Fruit Pulp Market accounted for the highest revenue share in 2020 and it is poised to dominate the market over the period 2021-2026 owing to the rise in awareness and increase in the demand for healthy food products in the region.
• The growth in the use of fruit pulp as a sweetener in a wide range of applications such as snacks, smoothies, and yogurts is anticipated to drive the market during the forecast period. However, the use of synthetic pesticides in fruit crops during cultivation and the resulting negative health impact is a major challenge for the market.
• Detailed analysis on the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Fruit Pulp Market report.

Fruit pulp Market Segment, By Geography (%)

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Fruit Pulp Market Segment Analysis - By Application

The Fruit Pulp Market based on the Application Type can be further segmented into Foods and Beverages. The Beverages segment held the largest share of the market in 2020 and is anticipated to remain as the market leader during the forecast period 2021-2026. The growth is attributed to the shift in customer preference from artificial flavored carbonated drinks to healthier and natural substitutes such as drinks made from fruit pulp owing to the increase in global cases of lifestyle diseases and obesity. The food segment is also projected to experience rapid growth with a CAGR of 4.1% during the forecast period owing to the increase in their usage in a wide range of applications such as jams, jellies, nectars, puddings, dairy products, and so on.

Fruit Pulp Market Segment Analysis - By Distribution

The Fruit Pulp Market based on the Distribution Type can be segmented into E-Commerce, Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others. The E-Commerce segment is anticipated to have the largest share of the market and is also poised to register the fastest growth with a CAGR of 4.4% during the forecast period 2021-2026. The rapid growth in the segment is owing to the increased smartphone usage and internet connectivity in developing regions. For instance, the number of smartphone users in India increased from around 250.7 million in 2015 to more than 844 million in 2021. Furthermore, the higher offers and discounts provided by online shopping websites make them a more attractive choice than the other segments. The lockdowns and restrictions imposed by various governments to contain the Covid-19 pandemic is anticipated to further boost the growth of the E-commerce segment.

Fruit pulp Market Segment Analysis - By Geography

Based on geography, The Fruit Pulp market can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of World. The North American region dominated the market in 2020 with a 30% share and is projected to maintain the lead during the forecast period 2021-2026 owing to the increased demand for healthy substitutes for the abundant fast-food products in the region. The high levels of investments in R&D by both public and private entities towards their development process is another key factor causing the growth. The Asia Pacific region is predicted to have the fastest growth rate during the forecast period owing to the high awareness of fruit pulp products in the region. Moreover, the presence favorable tropical climate for cultivation has led to the existence of vast plantations which reduces the chances of raw material shortage during manufacturing.

Fruit Pulp Market Drivers

Increase in Shelf-Life of Fruit Pulp products is Projected to Drive Market Growth.

Fruit pulps can be sterilized and aseptically packed into pouches or cans. This allows them to be store for extended periods of time without risk of decay when compared to fruits. Moreover, this shelf-life can be further extended by using preservatives. This means that manufacturers and suppliers do not need to make high investments in storage and transport. The instances of damaged batches are also lowered owing to their long shelf-life. This is attracting manufacturers into the fruit pulp market and thereby, driving the market.

Rising Demand for Organic Foods is Anticipated to Boost Product Demand.

There has been a growth in demand for organic food products in developed regions owing to the adverse effects of using synthetic fertilizers and pesticides on both the consumers and the environment. Organic foods are made by organic agriculture where practices such as crop rotation and companion planting are used. Moreover, only fertilizers of organic origin are used for cultivation and therefore, prevent any health risks to those who consume the fruit products. Thus, the rapid increase in organic farming of fruits and its popularity in developed regions is predicted to drive the market.

Fruit Pulp Market Challenges                         

Use of Harmful Pesticides and Fertilizers in the cultivation of Fruits to Hamper Market Growth.

Despite the rapid growth in organic farming methods, the majority of the fruits used for fruit pulp manufacturing are subjected to the use of harmful chemical fertilizers, pesticides, and insecticides to promote growth and prevent decay. However, these chemicals are absorbed into the fruits and small traces make their way into the pulp. This can have an adverse impact on the consumers. The growing awareness and concern regarding such harmful effects are anticipated to reduce demand for fruit pulp products during the forecast period.

The Production of Bacteria and Viruses in Food Pulp can Limit Market Development

Various types of bacteria, viruses, and fungi can make their way into fruit pulp products during the cultivation, processing, or packaging stages. These microorganisms cause food spoilage and may be led to diseases when consumed. This is a major challenge faced by the market. For instance, in 2010, the US Food and Drug Administration recalled frozen mamey fruit pulp owing to the presence of Typhoid causing Salmonella Typhi bacteria. 

Fruit Pulp Market Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Fruit Pulp Market. The top 10 companies of this market are-

• Iprona AG
• Agrana Group
• Keventer Group
• Doehler Group
• Tropicana
• Shimlahills
• Conagra Brands Inc
• Trop Juice
• Pursuit
• Tropifruit

Partnerships/Product Launches:

• In September 2020, Tropicana launched the ‘Tropicana Lean’ range of juice with 40% less sugar and 40% fewer calories. They come in 3 different flavors namely, Citrus fruit, Tropical fruit, and mixed berries.
• In April 2019, Dohler Group acquired a majority stake in Spanish sweet fruit processor Zucasa. Zucasa’s expertise in producing fruit and vegetable juices, purees, pulps, and concentrates for food and beverages will help Dohler increase its presence in the European Market.

Relevant Links:

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