GCC Fruits and Vegetables Juice Market - Forecast(2023 - 2028)

GCC Fruits and Vegetables Juice Market Overview

The GCC Fruits and Vegetables Juice Market size is estimated to reach $3.4 billion by 2027. Furthermore, it is poised to grow at a CAGR of 7.1% over the forecast period of 2022-2027. GCC or Gulf Cooperation Council has been seeing an increasing trend of obesity and other cardiovascular diseases owing to a robust growth in the economy which in turn has allowed the consumers to spend heavily on fast foods and other artificial beverages. In order to tackle the growing incidences, the government has rolled out initiatives that now encourage consumers to purchase functional food ingredient drinks such as fruit and vegetable juices. The optimal part about every juice is that each fruit or vegetable has a different set of nutrients, hence, consumers are free to choose upon their likings or their health needs. Moreover, manufacturers have rolled out powdered juice RTDs of various flavors, which makes the post-purchase activities simpler and easier. Interestingly, within the GCC region, manufacturers market their drinks under the “nectar” category as it allows the consumers to feel that the product is free from additives and other harmful ingredients, which most preferably are not halal-certified. To counter the growing preference for artificial beverages which have led to ailments, and to promote the overall well-being and health of the population, the GCC Fruits and Vegetable Juice Industry is positioned favorably in the projected period of 2022-2027.

Report Coverage

The report: “GCC Fruits and Vegetables Juice Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the GCC Fruits and Vegetables Juice Market.

By Type- Fruit Juice, Vegetable Juice, & Fruit and Vegetable Blends.
By Product- Carbonated Juice, Naturally Sweetened, Nectars, Organic Juice, and Pro-Biotic.
By Packaging- Bottles, Cans, Tetra-Packs, and Others.
By Distribution Channel – Offline and Online.
By Country- United Aram Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain.

Key Takeaways

• Geographically, Saudi Arabia held the largest share in the year 2021. It is owing to the rising pattern of health-consciousness being seen post-COVID-19. Additionally, the region has a higher population compared to its counterparts thereby allowing the marketers to extrapolate volume-based selling and revenue. However, Qatar is expected to offer lucrative growth opportunities to the marketers owing to the certain tournaments being pre-planned for this venue, additionally, Qatar has been one of the richest Arab countries which give marketers a prolific opportunity to sell premium products.
• To counter the growing preference for artificial beverages which have led to ailments, and to promote the overall well-being and health of the population, the GCC Fruits and Vegetable Juice Market is positioned favorably. However, price volatility deeply afflicts the market as the raw material can dent a significant amount of burden on manufacturers.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the GCC Fruit and Vegetable Juice Market Report.

GCC Fruits and Vegetables Juice Market- Distribution Channel (%) for 2021.

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GCC Fruits and Vegetables Juice Market Segmentation Analysis- By Packaging

The GCC Fruits and Vegetable Juices market based on packaging can be further segmented into Bottles, Cans, Tetra-Packs, and Others. Tetra-Packs held a dominant market share in the year 2021. Tetra-Packs have been regarded as the most convenient- and environmentally sustainable products. The world has been growing aggressive towards the non-use of plastics and plastic packaging owing to its non-biodegradability. For example, a US study denoted that within their landfills, they found around 2 million tons of plastic bottles. Moreover, for every 6 bottles of plastic sold, one finds its way through the process of recycling.

Moreover, Tetra-Packs is estimated to be the fastest-growing, with a CAGR of 7.9% over the forecast period of 2022-2027. It is owing to the recent strategies being adopted by the various governments across the GCC regions. For example, Plastic or Planet; is a global campaign making people aware of the ill effects of using plastic waste. Further, other forms of plastic ways have been revoked by the governments, thereby making their way for tetra-packaging.

GCC Fruits and Vegetables Juice Market Segmentation Analysis- By Distribution Channel

The GCC fruits and vegetable juice market based on distribution channels can be further segmented into Offline and Online. Offline held a dominant market share in the year 2021. Sales of juices have been associated as daily use or convenient product which propels the consumers to run down a hypermarket or supermarket to make a sale. Further, promotional strategies such as Buy 1 Get 1 free strategy to allow the consumers to make a bulk purchase. Furthermore, brands are roping sales professionals who would allow the consumers to take a sip of the product, to ascertain the taste. Consumer retention can be better if the consumer's taste aligns with the offering.

However, the online segment is estimated to be the fastest-growing, with a CAGR of 8.1% over the forecast period of 2022-2027. It is owing to the rising internet penetration within the GCC regions. For example, around 75.2% population has internet access in Middle East countries. Further, online sales offer various cashback and offer thereby reducing the end-product price, and also aiding consumers with their hectic lifestyles.

GCC Fruits and Vegetables Juice Market Segmentation Analysis- By Country

The GCC Fruits and Vegetable juice market based on the country can be further segmented into United Aram Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain. Saudi Arabia held a dominant market share of 39% in the year 2021. Saudi Arabia has been a quintessential market for gaining access to the other GCC countries. Further, Saudi Arabia has the largest population as compared to the other 5 countries, which allows the marketers to gain benefit from volume sales. There exist close to 4019 retail stores in Saudi Arabia which allows the propel sales.

However, Qatar is expected to offer lucrative growth opportunities to marketers in the projected period of 2022-2027. Qatar has some big leagues lined up which would give the country a great influx of revenue. For example, QATAR is lined to host FIFA 22 World Cup, and major brands spend money on advertising and other prospective to induce new region sales.

GCC Fruits and Vegetables Juice Market Drivers

The stature of fruit and vegetable juices to counter the growing diseases across the regions has been a prime market driver.

Juices have been associated to provide the benefits of functional foods. Brands have been promoting such drinks as “healthy” or “packed with essential nutrients” to convey the health benefits such juices offer. For example, apple juice has been long prescribed by doctors to counter dehydration. Dehydration has been a prolific factor in GCC countries, as the mercury mostly remains above 40°C. Additionally, in a study of mildly dehydrated children, those who were given apple juices were 6.5% less likely to need fluids transferred via their veins. Cardiovascular diseases have been a leading cause of fatality worldwide and contribute to around 40% of deaths in the UAE. Pomegranate juices and Cranberry juices are some of the excellent forms of juices that are now being recommended by governments to reduce overall mortality.

Innovative product launches and the presence of a culturally diverse population has been a key driver.

Manufacturers are now launching juices which are a blend of both fruit and vegetable, to heighten the overall nutritional value. Certain products such as beetroot orange-orange carrot-Laban with mint- Strawberry with bananas are some of the unique product launches being made to lure more customers and to increase profitability. The GCC region has around 48% of the population below the age of 25 which further motivates the marketers to use innovative strategies such as digital marketing and cash-back offers. The GCC region has a sizable Muslim population, thereby the demand for halal food is significantly high, which allows the marketers to sell products under the category of organic-natural-or ethically sourced. Furthermore, all the six GCC countries have a GDP per capita above $45,000 which further makes the population demographic shift towards the urban side than rural, pushing the revenues forward.

GCC Fruits and Vegetables Juice Market Challenges

Issues surrounding sustainability and price volatility have been an impeding factor.

Juices are primarily made from water, or equivalent to 90%. Sustainability challenges have been extremely nigh in countries such as the GCC union, as the mercury always clocks above 40 degrees which makes drinking water scarce, thereby afflicting the overall juice production. Furthermore, juices contain added sugars and preservatives which negatively impacts the consumers. A 100% fruit juice would pack around 110 calories with 20-26 grams of sugar per cup of 240 ml. Within Saudi Arabia, around 7 million people have type-2 diabetes while 3 million people are pre-diabetic. Lastly, fruit juice prices are highly correlated with the fruit prices, and fruits are exported from agrarian nations such as India which faces adverse weather-farm conditions, which in turn inflates the raw-material cost. Owing to such factors, the market’s growth has been impeded.

GCC Fruits and Vegetables Juice Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in this market. GCC Fruits and Vegetables Juice top 10 companies include:

1. Almarai
2. Al Rabie
3. Caser
4. Arrow Juice
5. Union Beverages Factory
6. Barakat Quality Plus
7. The Berry Company
8. Del Monte Quality
9. Jumbo
10. The Coco-Cola Company

Recent Developments

• In November 2021, STAR has launched a range of fruit juices that are made from plant-based sweetener- Stevia. The said alternative is free from calories and has been popularly adopted across the bakery and beverage industry. The three juices which would be launched are Mixed Fruit, Orange, and Guava. The packaging is of 250ml and has all the natural colors denoting a blend of healthy foods. Consumers would only intake 17 calories out of the drink of 250 ml.

• In April 2021, Georgia Natural will introduce organic rosehip and ginger kombucha. Newline by the end of spring – organic kombucha made from berries and root vegetables. At the GulFood 2021 exhibition held in February in the UAE, the company became a finalist of the Gulfood Innovation Awards 2021 in the category “Most Innovative Drink”. Products of Georgia`s Natural brand are mainly exported and presented in the markets of 40 countries around the world.

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