Apple Juice Market - Forecast(2023 - 2028)

Apple Juice Market Overview

Apple Juice Market Size is estimated to reach $22.4 billion by 2027. Furthermore, it is poised to grow at a CAGR of 5.3% over the forecast period of 2022-2027. Apple juice is made by macerating and pressing an apple and has a variety of health benefits. During the manufacturing process, apple juice can be processed with enzymatic and centrifugal clarifying to remove pectin and starch. Polyphenols and main organic acids were determined in apple juices. Apples are one of the most frequently produced tree fruits and the third most traded fruit in the world, behind bananas and grapes. Apples are popular not only for their deliciousness but also for the key elements they offer such as rich antioxidants, vitamins and dietary fiber. Dehydration procedures are used to concentrate the juice. People nowadays drink fewer, higher-quality juices and are willing to spend more for the health benefits they associate with them. As a result, the category of juices in alcoholic beverages and food additives has increased in favor among customers all around the world. Apple juice is one of the most popular juices in the world since it is regarded as a healthy beverage that can help with digestion and heart health. Many important elements, such as ascorbic acids, vitamin B and various minerals, can be found in apple juice. The key factor driving the growth of the apple juice market is the rising demand for apple juice owing to its multiple health benefits. Several factors influence the Apple Juice market. The rising use of algal oil in the food and beverage industry, as well as the health benefits associated with its healthy composition, which includes high phycocyanin, proteins and antioxidants in addition to DHA and Omega 3, are the primary factors driving the Apple Juice industry during the forecast period 2022-2027.

Apple Juice Market Report Coverage

The report: “Apple Juice Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Apple Juice Market.

By Nature: Organic and Conventional.
By Type: Unfiltered Apple Juice and Filtered Apple Juice.
By End Use Application: Food Industry, Household, Dietary Supplements and Others.
By Distribution Channel: Supermarkets, Hypermarkets, E-commerce websites and Others.
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia and the Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia and New Zealand and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Columbia and Rest of South America) and Rest of the World (the Middle East and Africa).

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021 to a rise in the demand for apple Juice in the food & beverage industry. 
• Apple is rich in plant compounds, mainly polyphenols that protect cells from inflammation & oxidative damage and also help in chronic conditions like cancer & heart disease. Manufacturers' increasing awareness of the health benefits of apple juice will help the market's growth during the forecast period of 2022-2027. However, high sugar content & additives present in juice may stymie market expansion throughout the forecast period.
• A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Apple Juice Market Report.

Global Apple Juice Market: Market Share (%) by Region, 2021

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Apple Juice Market Segmentation Analysis- By Nature

Apple Juice Market based on nature can be further segmented into Organic and Conventional. The conventional product segment held a dominant market share in the year 2021. The demand for traditional products is growing as a result of their antibacterial, anti-cancer, anti-fungal and anti-viral characteristics. Conventional items aid in the development of immunity and the improvement of gut health. Furthermore, the product's potential to prevent intestinal health problems may contribute to the segment's continued expansion in the forecast period.

However, organic is estimated to be the fastest-growing, with a CAGR of 6.2% over the forecast period of 2022-2027. People like to move towards healthy & organic food. Malic acid is the main organic acid in apple juice which is known for reducing signs of aging, removing dead cells & promote skin hydration, which increases sales of organic apple juice. In terms of products 100% natural, non-GMO products are demanding in the market owing to natural, organic taste flavors & health benefits. Key players in the market are launching new products with innovation is increasing market growth in the forecast period. 

Apple Juice Market Segmentation Analysis- By Type

Apple Juice Market based on type can be further segmented into Unfiltered apple juice and Filtered apple juice. The Filtered apple juice segment held a dominant market share in the year 2021. Since it improves digestion, aids detoxification and aids weight loss, the demand for filtered apple juice segment is growing. People nowadays drink fewer, higher-quality juices and are willing to spend more for the health benefits they associate with them. As a result, the category of juices has increased in favor among customers all around the world, particularly those containing fruit. Therefore, together these health benefits are helping the growth of the apple juice market during the forecast period. 

However, Unfiltered apple juice is expected to be the fastest growing with a CAGR of 6.8% over the forecast period 2022-2027. Unfiltered apple juice is also known as apple cider which is an alcoholic beverage made with smashed apples & yeast. This helps in weight loss, reducing cholesterol, lower blood sugar levels, reduce symptoms of diabetics which helps Unfiltered apple juice market growth over the forecast period. 

Apple Juice Market Segmentation Analysis- By Geography

The Apple Juice Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. North America held a dominant market share of 34% in the year 2021. Owing to the high demand for organic food and its natural taste along with health benefits, North America is currently one of the key markets for the apple juice market. According to a recent release by the Economic Research Service by the United States Department of Agriculture, the United States consumed an average of 12.6 pounds of apple juice in 2020. Consumers preferred healthy drinks instead of high-sugar-contained beverages owing to health consciousness in developed & developing countries. Such factors help to increase the apple juice market in this region.

However, Europe is estimated to be the fastest-growing region over the forecast period of 2022-2027. Germany is the largest market in Europe, with strong demand for organic juices. Apple juice is more popular than citrus and tropical flavors. Also, banana and apple smoothies are more popular in European countries. According to Agriculture and Procced Fruit Products global concentrated fruit juice is estimated to grow up to $90 billion by 2025 and Europe is the largest market for fruit juice, accounting for 45% of world imports in 2021, such increasing demand for fruit juice in European market helps to grow Apple Juice Market over the forecast period 2022 to 2027.

Apple Juice Market Drivers

Health Benefits Derived from Apple Juice Aids the Market Growth.

Apple concentrate contains polyphenols, which protect the bones during menopause, provide relief from respiratory problems such as asthma and others, aid in the prevention of Alzheimer's disease, lower cholesterol levels, reduce the risk of certain cancers and regulate diabetes and aid in weight loss. Apple concentrate has been linked to cognitive decline, lung function, bone health and gastrointestinal protection in people of all ages. hydroxycinnamic acids, dihydrochalcones, flavan-3-ols, flavonols and procyanidin B2 are some of the polyphenols found in apples that aid in disease prevention. As increase demand for health drinks, leading market players introduced new products in the market and focus on expanding as increasing demand for a healthy juice. For instance, Britvic announced a £26.9 million investment into the future of its factory in Rugby, UK, Britvic’s largest production site, in November 2021. The investment will see the installation of a fourth canning line, growing the site’s total capacity by a further 18%. Such increasing demand for healthy juice and the role of key manufacturers help to drive the apple juice market.

High Consumer Demand for Packaged Juices Owing to Hectic Lifestyle is Driving the Apple Juice Market.

The proportion of people globally opting for foods and beverages that provide protective, preventative health benefits grew to 17% by October 2020, up from 12% at the start of the year 2021, as per data published in fruit-juice-focus. The health benefits of apples are well known and apples are one of the most frequently produced tree fruits and the third most traded fruit in the world, after bananas and grapes. Apples are popular not only for their deliciousness but the key elements they provide, such as rich antioxidants, vitamins and dietary fiber. Apple flavored liquids, sauces and apple juice have seen considerable consumption increases. The convergence of customer perceptions about the consumption of apple-flavored products aids in driving demand for the product in the global market.

Apple Juice Market Challenges

Low Shelf Life & High Preservative Content is Posing Challenges to the Market Growth.

Apple juice has a very low shelf life, to store for a long time some preservatives are added which increase the shelf life of apple juice & products from months to years depending upon content. To store fruits or juice for a long-time sugar is used as a preservative in the traditional method, which also increases the intake of sugar consumption with the product, which restricts consumers who are conscious about their health & people suffering from diabetes who can’t consume such drinks. At the commercial level, manufacturers used artificial food additives to preserve food & beverages which also impact human health in various ways. Preservatives like sodium benzoate (211), or potassium benzoate (212) when coming into contact with ascorbic acid can form benzene which is a potential carcinogen and widely used to preserve food and beverages. The use of such additives increases the risk of cancer in consumers. According to a research article published in The European Journal of Public Health in October 2021, proved by a study of 101056 adults, found that the use of nitrate and nitrites leads to breast cancer and prostate cancer. Such factors hamper the market expansion over the projection period. 

Apple Juice Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Apple Juice Market. The top 10- Apple Juice Market companies are-

1. Martinelli's Gold Medal
2. Simply Orange Juice
3. Eden Foods
4. Manzana Products
5. TreeTop
6. Santa Cruz
7. Mott's
8. Minute Maid
9. James White Drinks
10. The Kraft Heinz Company

Recent Developments

• In September 2020, Manzana Products Company, which produces apple sauce, apple juice & apple cider vinegar, invested $9 million, in Sebastopol’s country to increase sustainability in farm operation to more efficiently use water & energy to produce high-quality, organic & non-GMO apple products. 
• In March 2019, EdenSoy by EdenFoods reintroduce its soy products as non-GMO Soya products in Tetra pack cartons. The company moved its production from Japan to Michigan in 1985 to produce GMO-free soybean made from certified organic Michigan plants with 240 continuous quality control. EdenFoods maintain EdenSoy purity by creating & implementing the system to avoid genetically modified organisms (GMOs).
• In February 2019, Simply Beverage, a leading U.S. chilled & Juice drink brand launched a new line of ready-to-drink 100% real fruit smoothies. The company launched smoothies in three flavors, Strawberry-Banana, Mango-Pineapple & Orchard-Berry in shake & sip variety offered in multi-serve 32 oz & single served 11.5 oz bottles with no added preservatives, colors, sweeteners, or artificial flavors.

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