Global Brown Shimeji Mushroom Market - Forecast(2023 - 2028)

Global Brown Shimeji Mushroom Market Overview

The Global Brown Shimeji Mushroom Market size is estimated to reach $2.6 billion by 2027. Furthermore, it is poised to grow at a CAGR of 4.5% over the forecast period of 2022-2027. Shimeji mushroom belongs to the class of edible fungus and has been observed as a native mushroom specie of East-Asia. As others, brown shimeji mushroom belong to the fruiting bodies of mycorrhizal fungus. The mushrooms are often publicized for their unique umami flavor along with a meaty taste and firm texture. Furthermore, brown shimeji mushrooms have excellent nutritional profiles which persuade their usage in the field of medicine. Properties such as excellent dietary fiber values along with excellent Vitamin-B profiles such as riboflavin and glutamic acids provide a substantial base in its multi-applicative use. Food products are now being gauged according to their functional attributes and contribution to the daily nutritional value uptake. Rising awareness pertaining to the medicinal benefits of brown shimeji mushrooms along with the growth in alternative proteins market in western regions are the identified factors driving the Global Brown Shimeji Industry forward in the projected period of 2022-2027.

Global Brown Shimeji Mushroom Market Report Coverage

The report: “Global Brown Shimeji Mushroom Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Global Brown Shimeji Mushroom Market.

By Nature: Organic and Conventional.
By Type: Regular and Dried.
By End-Users: On-Sales Channel (Hotels, Restaurants, Café, and Others) and Off-Sales Channel (Hypermarkets/Supermarkets, Grocery Stores, Online Stores, and Others.
By Geography: North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of World (the Middle East and Africa).

Key Takeaways

• Geographically, Asia-Pacific held a dominant market share in the year 2021. It is owing to the usage of the following form in east-Asian countries. Additionally, mushrooms have been widely adopted in the region owing to their functional properties and herbal properties. However, North America is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to the rising vegan trends and heavy attribution towards alternative proteins and extensive inclination towards functional foods.
• The growing attribution to vegan diets supplemented by awareness pertaining to medicinal characteristics has been identified as the key driver for the market. However, operational challenges supplemented by poor yields impede market growth.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Brown Shimeji Mushroom Market Report.

Global Brown Shimeji Mushroom Market- Geography (%) for 2021.

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Global Brown Shimeji Mushroom Market Segmentation Analysis- By Type

The global brown shimeji market based on type can be further segmented into regular or dried. Regular held a dominant market share in the year 2021. It is owing to the vast use of the following form as an ingredient within soups, stir-fry-omelets, and noodles. Furthermore, Japanese consumers adopt the following mushroom diet owing to its excellent dietary fiber content which have shown excellent nutritional and medicinal attributes. Additionally, as per the national institute of Japan, brown shimeji mushroom posses active compounds which are helpful in the retardation and destruction of a cancerous tumors. As per WHO, around 1 million cases of cancer are found in Japan each year. However, dried form is estimated to be the fastest-growing, with a CAGR of 5.9% over the forecast period of 2022-2027. Dried forms of food packaging have become extremely prevalent and in hyper-demand owing to excellent shelf-life stability. Moreover, packed food items are using dried brown shimeji mushrooms as a functional ingredient, and marketers are publicizing food products with excellent nutritional values, thereby would help the brown shimeji mushroom market to grow.

Global Brown Shimeji Mushroom Market Segmentation Analysis- By Distribution Channels

The global brown shimeji mushroom market based on distribution channels can be further segmented into On-Sales Channel (Hotels, Restaurants, Café, and Others) and Off-Sales Channel (Hypermarkets/Supermarkets, Grocery Stores, Online Stores, and Others. The On-Sales channel held a dominant market share in the year 2021. Food items where brown shimeji mushroom is actively used include miso soups (in Japan), omelets and noodles in the Chinese extended region. Furthermore, items such as Miso soup is consumed by around 75% of a Japanese household in a day. Mushrooms and other forms of functional ingredients are added to enhance taste while also adding medicinal value. Hence, Brown shimeji mushrooms are being used widely by chefs globally for innovating new dishes at the same time increasing the nutrient profile of the dishes. However, off-sales channels are estimated to be the fastest-growing, with a CAGR of 5.6% over the forecast period of 2022-2027. Consumers have started a unique purchasing trend, which focuses on purchasing raw materials from stores, and making the end-products in their household The following trend allows for enhanced dish trust, along with convenience. Lastly, online retailers have incorporated various forms of RTE foods which used brown shimeji mushroom as an important functional ingredient. The following would allow for robust market development.

Global Brown Shimeji Mushroom Market Segmentation Analysis- By Geography

The global brown shimeji mushroom market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and Rest of the World. Asia-Pacific held a dominant market share of 40% in the year 2021. Asia-Pacific held a dominant market share in the year 2021. It is owing to brown shimeji mushroom being a native ingredient of East-Asia. Furthermore, Japanese medicine actualizes the usage of mushroom for various medicinal benefits and as an active ingredient in a wide variety of applications. Asthma treatment within Japan includes an active consumption of brown shimeji mushroom. Within Japan, the prevalence of asthma ranges from 5.1% in infants to 3.2% in adults. However, North America is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to a robust product innovation within the sphere of meat alternatives. Additionally, consumers are wanting food products with taste as well as functional properties, which the following form of mushroom provides. Owing to these facets, the region would grow at a steadfast pace. 

Global Brown Shimeji Mushroom Market Drivers

The medicinal properties of the brown shimeji mushroom allow for broader market participation and enhance growth avenues.

Brown Shimeji mushrooms contain potent forms of important vitamins, such as B-Vitamins, which include a class of pantothenic acids, riboflavin, and thiamine. Further, thiamine inducing food is often recommended to people post-bariatric surgery, or suffering from conditions such as HIV/ AIDS, or are suffering from chronic alcoholism. All the discussed situations/conditions induce thiamine deficiency. Further, as per the American Society for Metabolic and Bariatric Surgery, around 256,000 people opted for such surgery in 2019, a growth of 62% from 2011. Moreover, the obesity index of regions across the globe is growing. Countries such as the U.S. had an obesity prevalence of 42.4% in 2018, which is supposed to touch the mark of 50% by 2027-28. Additionally, thiamine allows one’s body to generate energy from nutrients while assisting in the development and functioning of cells. Lastly, the brown shimeji mushroom has an abundance of beta-glucans which helps in boosting immunity and is a strong supplement to fight cancer. The global burden of cancer has been growing, and around one in six deaths within 2020 or around 10 million global deaths have been attributed to cancer. Owing to these reasons, strong growth can be felt in the market of brown shimeji mushrooms market.

The growing veganism trend along with higher attribution to functional foods as key ingredients have allowed the market to grow.

Mushroom has been widely accepted in western society owing to the growing vegan movement, which has allowed people to make a shift from meat to plant-based meat, which is ecologically healthy and have various functional health benefits. As per a new study from Plant Protein Sources, around 6% of Americans are vegan. The industry has been seeing a whole new range of product innovations and launches-which has allowed for a robust product mix. As per a testimonial from The Curators, a UK-based meat-start-up up has launched a range of meat alternative burgers and meatballs which are made from mushrooms. As per the company’s report, around 86% of the product content value is mushroom, moreover, mushrooms allow to provide a meaty texture-which has been a key selling point within the alternative proteins segment. Lastly, mushrooms have been decoded as adaptogens-a non-toxic herb, which earlier in 2016-18 showed little to negative correlations of being called functional food. However, in 2019-20, the correlation for it to be a functional food has a positive r value or a positive correlation. Owing to these reasons, the market’s growth is steadfast.

Global Brown Shimeji Mushroom Market Challenges

The growing operational challenges impede the market growth.

Global Brown Shimeji Mushroom Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Brown Shimeji Mushroom Market. The top 10- Global Brown Shimeji Mushroom Market companies are-

1. Monaghan Mushrooms,
2. Giorgio Fresh Co.,
3. Okechamp SA,
4. Scelta Mushrooms,
5. Greenyard,
6. CMP Mushrooms,
7. Costa Group,
8. Gourmet Mushrooms, Inc,
9. Monterey Mushrooms, Inc.,
10. The Mushroom Company.

Recent Developments

• In February 2022, Below-Farm, an Abu-Dhabi-based company has been showing interest to increase the reliability and cost-effective access to exotic and flavourful mushrooms. The said aim will be fulfilled by growing mushrooms locally-which an additional benefit of facilitating fresh produce supplies. The company further went on to say that they’ll be supplying sustainable mushrooms such as king oyster, shitake, and lion mane-which will give tough competition to seafood.
• In October 2021, First Build, the global co-creation community, an innovation lab for GE Appliances announced the launch of Mella-A Smart Mushroom Fruiting Chamber. It belongs to one of the counter-top kitchen appliances which allow for the growth of edible gourmet mushrooms at home, and the process is automated-thereby facilitating consistent results. It is available for presale now with early-bird pricing starting at $349 and is expected to begin shipping to backers in spring 2022.
• In April 2021, Silo Wellness- A firm in the psychedelics and functional mushroom marketplace, entered a multi-year license agreement with the Marley Family. The agreement is for the exclusive worldwide rights for branding, marketing, and selling a distinct product line of the mushrooms. Moreover, integrated marketing campaigns through digital advertising are the desired product outreach method.

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