Brush & Sponge Market - Forecast(2023 - 2028)

Brush & Sponge Market Overview

The brush & sponge market size is estimated to grow at a CAGR of around 5.7% during the forecast period 2022-2027. Brush and sponge industry makes brushes that uses microfiber cloths material which is durable and have soft bristles that makes it perfect for a variety of uses. By applying some advanced techniques, these brushes and cellulose sponges are able to expel useless metals, removes the corrode, dust particles, paints etc. Moreover, with the help of melamine foam brushes cleaning in the tiny surfaces provides an easiness and saves lots of energy to remove the dust particles. Brush and sponges are available in various material type like nylon, plastic, polyester, and Teflon. Industrial brushes are available as per the specific customer’s desires for its sizes and features. Some of the major applications of the brush and sponges are that they are used in personal care, households, electric devices, food industry and others. Growing demand arising for the makeup brushes, bath and shower sponge is driving the global market demand for brush and sponge industry.

COVID-19 Impact

The COVID-19 pandemic has challenged the global brush and sponge industry drastically in 2020. In comparison to other industries, brush & sponge market had a negative impact on overall growth. Since the beginning of 2020, the global economy has been experiencing a downturn with the outbreak of the COVID-19 pandemic. The outbreak of COVID-19 is anticipated to have a significant effect on production and distribution of makeup brushes and industrial brushes. Governments of several countries have imposed strict lockdowns to curb the spread of the COVID-19 pandemic. Many manufacturing companies are either shut down or running low on production capacity. Decrease in industrial activities due to the pandemic has been adversely impacting the brush & sponge market. According to Professional Beauty Group, in 2021, due to coronavirus pandemic beauty and hair professionals’ industry have lost on average US$12,549.48 in earnings due the closure of salon services by the government of England. Thus, the decrease in the demand in the salon industry is accounted to hamper the growth of global brush and sponge industry. 

Report Coverage

The report: “Brush & Sponge Market Report – Forecast (“2022-2027”), by Industry ARC, covers an in-depth analysis of the following segments of the global brush and sponge Industry.

Key Takeaways

• The brush & sponge market size is increasing due to high demand for applications in personal care, construction, household, electric devices, and others.
• The Asia Pacific region holds a dominant market share in the global brush and sponge industry due to the high demand generating from personal care and construction sector. Thus, boosting the demand for brush & sponge market.
• The demand for global brush and sponge is increasing due to its application in personal care, construction, household, electric devices, food industry and professional salon, it is expected to grow in the coming years.

Figure: Asia Pacific Brush & Sponge Market Revenue, 2021-2027 (US$ Billion)

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Brush & Sponge Market Segment Analysis- By Type

Brush segment held the largest share of over 65% in the brush & sponge market in 2021. Brush that are made up of microfiber cloths are used for cleaning. Oftentimes they are made of different types of material which consist of polyester and polyamide or nylon. The polyester and polyamide are combined in such a way that the bristles are widen up property to fulfil the requirement of the customers. Brushes and sponges can be found in different types and styles depending on the utility of these brushes and sponges. One of the major types are the makeup brushes that are used for achieving a flawless look. However, the extensive selection of brushes available on the market can make the buying experience intimidating. According to the data published by Cosmetics Europe in 2020, the largest national markets for cosmetics and personal care products within Europe are Germany (US$16 billion), and France (US$13.1 billion). Thus, use of brushes and sponge to clean the construction machines and to clean the equipment’s, will continue to drive the market growth of global brush and sponge industry.

Brush & Sponge Market Segment Analysis- By Application

 Professional salon segment held the largest share of over 25% in the brush & sponge market in 2021. The Professional salon sector is expected to witness strong growth in the market, owing to increase demand in personal care sector. One of the major uses of these brushes are that they are being used for the party and bridal makeup by the professional makeup artist. It is important to choose the right sponges and brushes to apply foundation and makeup products. According to Professional Beauty Group, the number of skin care specialist jobs is expected to increase by 11 percent, while the number of manicurist and pedicurist jobs is expected to rise 10 percent from the period of 2018 to 2028. The number of hairdresser, hairstylist and cosmetologist positions is expected to increase by 9 percent between 2018 and 2028. Thus, use of global brush and sponge in the professional salon, will bolster the market growth for fiberglass mold market in the forecast period.

Brush & Sponge Segment Analysis – By Geography

Asia Pacific dominated the brush & sponge market in 2021 with a market share of around 31%, followed by Europe and North America. In terms of consumption, Asia Pacific is the leading region in the brush & sponge market. Asia-Pacific is estimated to govern the market during the forecast period driven by the high growth of various applications. They are being used in the personal care, construction, household, electric devices and in the food industry. Thus, rise in demand from Asia pacific regions will continue to drive market for global brush and sponge industry. India is dominating the brush & sponge market concerning food industry being the largest end-user.

Brush & Sponge Market Drivers

Growing demand from E-commerce platforms

brush & sponge market can be shaped and configured into any form depending upon the utility it has to offer to the customers for their personal need or to the industries. Post covid-19 many customers purchased products from the online platforms that are available to them as these platforms provides free delivery along with some exclusive deals and offers. Most common brushes that are available in these ecommerce sites are face cleaning brushes, toothbrushes, artist brush, bottle brush, and home cleaning brushes. According to Loreal Paris annual report 2020, 42% of the business segment comes from skincare products followed by haircare products which contribute to 22% of the business segment. Moreover, the company recorded sales of US$33.43 billion in 2020. Thus, use of brush & sponge market in the personal care products, will continue to drive the global market for brush & sponge market.

Growing demand from hypermarkets

Most of the customers tend to buy goods from the hypermarkets as these stores provides variety of brushes and sponges available for different purpose. It may happen that these brushes may vary according to the preference of the customers but by choosing from the copious options customers tend to make a rational decision for themselves. Some of application of these  brush & sponge market arises from the personal care category and household. According to Cosmetics Europe, the European cosmetics and personal care market valued at US$87.6 billion at a retail sales price in 2020, the largest market for cosmetic products in the world. Thus, use of global brushes and sponges as makeup sponges and face cleaning brushes, will continue to drive the market for brush & sponge market.

Brush & Sponge Market Challenges

Availability of alternative products and high cost

brushes and sponges’ market is highly competitive because of the presence of the major players in the market. Due to expensive price of the brushes used in the personal care and in the household, they are still a challenge for many stores to sell them. Alternative products from many manufacturing firms who are able to reduce the cost are providing better substitutes for the global brushes and sponge products. Moreover, most of the brushes have hard bristles which may create toothache and dental problems as well. Thus, availability of the alternative products is hampering the market growth for global brush and sponge industry.

Brush & Sponge Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the market. Dyestuff market top 10 companies are:

1. Vega
2. Brush & co
3. Colgate
4. SPONGETEX LIMITED
5. CARELIFE COMMODITY LTD
6. OSKAR PAHLKE GMBH
7. TSANGARIS K.N. S.A. SPONGA
8. Kypreos Family
9. CONVOY-WORLD SA
10. ABRASIVE TECHNOLOGIES, LLC

Recent Developments

• In December 2021, VEGA Launches New X- Star Hair Straightening Brush with Thermo Protect Technology in Female Grooming Category.
• In December 2020, Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, announced the launch of the all-new Colgate Zig Zag Anti-Bacterial Toothbrush, a first of its kind in the Zig Zag portfolio.
• In August 2019, Philips launches a Smart Five-minute Hair Straightening Brush in the female grooming segment

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