Digestive Health Food & Drink Market - Forecast(2023 - 2028)

Digestive Health Food & Drink Market Overview

Digestive Health Food & Drink Market Size are estimated to reach $60.5 billion by 2027. Furthermore, it is poised to grow at a CAGR of 7.4% over the forecast period of 2022-2027. Digestive health food & drink is a category of all-natural or artificial foods consumed to maintain, stimulate, or improve digestion. These products improve gut function and digestive enzyme synthesis, which can help guard against irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) (IBD). The popularity of these products has grown as customers become more aware of the importance of gut health. Digestive health drinks help to relieve the symptoms of a blocked digestive tract. Various digestive drinks are available in the market, such as ginger tea, vegetable soup, buttermilk and yogurt, which are beneficial to the health of the human digestive system. For instance, Yogurt is the most popular probiotic food since it's widely available and can be consumed in a variety of ways. Since it contains probiotics, it aids in the digestion of dairy meals by forming a protective barrier against undesirable bacteria. They can also help with stomach issues including diarrhea and constipation. To certify probiotic content, some brands incorporate the International Dairy Foods Association's Live & Active Cultures (LAC) label. Growing customer demand for healthier diets such as unsalted nuts, whole grains products and low-fat milk products is the primary driver of the market. Growing consumer awareness of the benefits of drinking healthy digestive beverages, rising demand for food enzyme ingredients and rising occurrences of digestive health disorders are all expected to propel the Global Digestive Health Drinks Market forward.

Digestive Health Food & Drink Market Report Coverage

The report: “Digestive Health Food & Drink Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Digestive Health Food & Drinks Market.

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021 owing to the growing consumption of digestive drinks and food in this region. 
• Owing to consumer desire for a convenient and palatable healthy digestive drink, global digestive health drink manufacturers are attempting to introduce unique solutions which are aiding in market expansion. 
• Consumers' preference for organic and clean-label products has prompted them to seek out organic, natural-ingredients-based digestive health drinks. These factors are the fundamental reasons driving the Digestive Health Food & Drink Market sector during the forecast period 2022-2027.
• A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Digestive Health Food & Drink Market Report.

Global Digestive Health Food & Drink Market: Market Share (%) by region, 2021

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Digestive Health Food & Drink Market Segmentation Analysis- By Product Type

Digestive Health Food & Drink Market based on product type can be further segmented into Fermented Dairy Products, Probiotics, Prebiotics, Digestive Fruit Beverages and Food Enzymes. The Probiotics segment held a dominant market share in the year 2021. Probiotic drinks are a type of health drink that helps to improve gut health by balancing the intestine and thereby raising immunity. Meluka Australia, a subsidiary of ASX-listed Eve Investment, for example, debuted a new product Meluka honey and probiotic tonic in April 2020, claiming to be the first of its kind in the market. Market growth is expected to be boosted by such product releases by market players.

However, the Food Enzymes are estimated to be the fastest-growing, with a CAGR of 8.2% over the forecast period of 2022 -2027. Throughout the forecast period, increased demand for digestive enzymes such as lactase, amylases and pepsin peptides is expected to move the industry forward significantly. The market is predicted to develop over the next few years owing to the multiple functions of dietary enzymes where they are commonly employed in various industries such as the dairy industry to produce products like yogurt and many others.

Digestive Health Food & Drink Market Segmentation Analysis- By Distribution Channel

Digestive Health Food & Drink Market based on Distribution Channel can be further segmented into Supermarkets and Hypermarkets, E-commerce websites and Others. The Supermarkets and Hypermarkets segment held a dominant market share in the year 2021. Under one roof, supermarkets and hypermarkets house a wide range of products, including digestive health drinks and food grocery items and merchandise. Customers can meet all of their purchasing needs at such places. To boost their profit margins, supermarkets and hypermarkets focus on increasing product sales. Supermarkets successfully exhibit a wide range of digestive health beverages from various manufacturers.

However, the E-Commerce Websites are estimated to be the fastest-growing, with a CAGR of 9.6% over the forecast period of 2022 -2027. E-commerce sales growth has been one of the most significant shifts in the food industry in recent years and it is the fastest-growing channel in the digestive health beverages. According to the World Wide Journal of Multidisciplinary Research and Development, many consumers have turned to order their meals online throughout the pandemic which has boosted sales of through e-commerce websites.

Digestive Health Food & Drink Market Segmentation Analysis- By Geography

The Digestive Health Food & Drink Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. North America held a dominant market share of 38% in the year 2021. This is owing to factors such as the presence of major market participants as well as their product advancements in this region. Also growing popularity of digestive health drinks among the health-conscious population especially the young generation is driving the market. Moreover, the gradual rise in the number of baby boomers suffering from digestive issues, as well as the influence of social media on digestive health goods, has motivated customers to purchase the products. Over the projected period, the market is poised to witness new opportunities as consumer interest grows and the Region's population changes to adults.

Furthermore, the Asia-Pacific region is estimated to grow with the fastest-growing over the forecast period 2022-2027 owing to the rising aging population and rising consumer demand for digestive health food items. In addition, India and China, for example, have seen substantial expansion in the retail sector, giving huge market prospects for firms looking to extend their consumer base in the region.

Digestive Health Food & Drink Market Drivers

The Growing Health Awareness Amongst the Young Population Aids the Market Growth.

Factors such as rising awareness about healthy living and the rising prevalence of chronic diseases such as diabetes among inpiduals all over the world are propelling the worldwide digestive health food & drink market forward. The rising incidence of digestive health problems such as indigestion, bloating & gas, constipation and others owing to the sedentary lifestyle & lessened physical activities have led to an increase in the consumption rate of digestive health drinks. For instance, according to Gialliance, Chronic digestive illnesses affect 20 million people in the United States, digestive illnesses is one of the leading causes of hospitalization in the United States and are one of the most common causes of workplace impairment which accounts for 25% of all surgical procedures. In the United States, digestive problems rank third in terms of total economic cost. All of these factors are expected to boost sales of digestive health drinks and foods.

Rising Demand for Food Enzyme Ingredient in Food & Beverages is propelling the market growth.

The demand for various food enzyme ingredients in health drinks, such as protease, amylase and lactase, is increasing year after year. Owing to their capacity to benefit the digestive system, there is a growing demand for them. According to the (OEC) Observatory for Economic Complexity, the main importers of enzymes in 2020 is as, the United States ($1.03 billion), the Netherlands ($530 million), Germany ($469 million), China ($272 million) and France ($219 million). Manufacturers are also focusing on strengthening their portfolios by incorporating lactase and pepsin food enzymes, which is fuelling the Digestive Health Drinks Market's growth.

Digestive Health Food & Drink Market Challenges 

High Research and Development Costs for Developing Probiotic Digestive Health Drinks Hinder the Market Growth.

Significant investments in research and development, as well as the high cost of recruiting skilled personnel, are stumbling blocks to market expansion. In the food and beverage processing industry, a single unfilled position might cost a company as much as $190 per day in decreased net income. Furthermore, the marketing and distribution of probiotic health drink products add to the product price hence, they require different packaging and distribution channels than ordinary products, which is another important issue expected to limit the market's growth.

Digestive Health Food & Drink Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Digestive Health Food & Drinks Market. The top 10- Digestive Health Food & Drink Market companies are-

Recent Developments

• In October 2021, General Mills added new cultured dairy products under its several brands Yoplait Skittles, Yoplait Power, Go-Gurt mystery flavors and Oui Layered Dessert Strawberry Cheesecake with Chocolate Crust. Yoplait Skittles is a limited edition yogurt with a retail price of $0.68 for a 6-ounce cup. Yoplait Power is yogurt with a unique combination of vitamins D, A, C, E and zinc that support the immune system.
• In July 2021, Lifeway Foods, a leading U.S. manufacturer of kefir & fermented probiotic products, announced the brand's expansion of kefir distribution in the French market by listing Costco France. The company offers 250ml mango lifeway kefir bottles. Lifeway has started @LifewayKefirFrance on Instagram to help marketing efforts in the French market, with updates, recipes and more.
• In May 2020, Danone announced that the company focused on selective expansion in its plant-based category in Europe. Also, the company looks to increase its form & also its core business category, new strategic plans aim to build a model of sustainable & profitable growth of 2.21 billion in 2019 to 5.52 billion by 2025. The company looks to expand in Southern & Eastern Europe, Russia, Latin America & Africa. 

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