Dried Kiwi Fruit Market - Forecast(2023 - 2028)

Dried Kiwi Fruit Market Overview

Dried Kiwi Fruit Market size is estimated to reach $2,350 million by 2027, growing at a CAGR of 5.9% during the forecast period 2022-2027. Dried kiwi fruit is also called Chinese gooseberry which is considered a good source of vitamins, minerals, carbohydrates, dietary fiber, and many more. This dehydrated fruit is extremely low in fat and also contains antioxidants that help to boost the immunity system. The calories in dried kiwi fruits are modest. They are high in vitamins C, E, K, potassium, and folate, among other nutrients. Dried kiwi fruit is a slightly tangy flavor and has covered with green-colored skin. China is the world's top producer of kiwi fruit, followed by Italy and New Zealand. It is consumed directly as a juice, as well as in salads, cake dressings, and other dishes. Kiwi helps in increasing platelet in the body that tends to increase its usage for dengue patients. During coronavirus, people are looking for fresh and healthy fruit which causes a spike in demand for the kiwis. Recently, the total world production of kiwi has increased by 50% owing to its tremendous benefits for health. Kiwifruit could be grown for export or for domestic consumption. They might be consumed directly in the home or processed and turned into numerous forms in factories. These fruits are sold at supermarkets, farmers' markets, and other local businesses.

The heightened globalization assisting in increasing the demand for kiwi fruit including dietary fiber and antioxidants owing to people looking for healthy and tasty fruit is set to drive the Dried Kiwi Fruit Market. The soaring application of dried kiwi fruit in cakes, pies, bread, yogurt, and more is set to propel the growth of the Dried Kiwi Fruit Market during the forecast period 2022-2027. This represents the Dried Kiwi Fruit Industry Outlook.

Dried Kiwi Fruit Market Report Coverage

The report: “Dried Kiwi Fruit Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Dried Kiwi Fruit Market.

By Type- Sun Dry, and Freeze Dry.
By Application- Snack, Dessert, Cakes, Pastries, and Others.
By Distribution Channel- Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, and Others.
By Geography- North America (U.S, Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia, Rest of South America), and Rest Of The World (Middle East, Africa).

Key Takeaways

• Geographically, Asia-Pacific (Dried Kiwi Fruit Market) accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027 owing to the rising number of health-conscious consumers fueling the demand for kiwi fruit and the current inclination of people towards healthy and tasty flavorful dishes heightening the application of dried kiwi fruit.
• Dried Kiwi Fruit Market growth is being driven by the advantages of dried kiwi fruit like being low in fat, moderately low in calories, and offering healthy minerals and fiber. However, the high cost of kiwi fruit is one of the factors hampering the growth of the Dried Kiwi Fruit Market.
• Dried Kiwi Fruit Market Detailed Analysis on the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Dried Kiwi Fruit Market report.

Dried Kiwi Fruit Market- Market Share (%) by Region, 2021

Dried Kiwi Fruit Market Segmentation Analysis - By Application

The Dried Kiwi Fruit Market based on Application can be further segmented into Snack, desserts, Cakes, Pastries, and Others. The Dessert Segment held the largest market share in 2021. This growth is owing to the current surging consumption of natural ice cream which is low in calories, including natural sugar and kiwi fruit, and is naturally flavorful. Kiwi fruit is utilized in ice creams owing to its healthy properties. The number of diabetes patients increased by 40% currently in 2020. These patients prefer healthy and nutritious desserts which are good for their health. This is propelling the application of dried kiwi fruit in various types of desserts which further increases the sales of desserts, thereby propelling the growth of the Dessert segment.

Furthermore, the Snack segment is estimated to grow with the fastest CAGR of 7.1% during the forecast period 2022-2027 owing to the surging trend of consuming healthy snacks attributed to people being more conscious of their health in conjunction with the soaring application of dried kiwi fruit in ready-to-eat snacks which are incredibly easy to make, are commercially available and are portable with snacks appearing much prettier with dried kiwi fruit together with the assistance of dried kiwi fruit for handling asthma symptoms.

Dried Kiwi Fruit Market Segmentation Analysis - By Distribution Channel

The Dried Kiwi Fruit Market based on Distribution channels can be further segmented into Supermarkets, Specialty Retailers, Convenience Stores, and E-Commerce. The Supermarkets Segment held the largest market share in 2021. This growth is owing to various factors such as increasing consumer awareness of the health benefits of dried kiwi fruit which lead consumers to purchase more healthy products and the availability of various types of kiwi snacks, kiwi cakes, and many more that makes consumers buy these products in supermarkets. The soaring availability of dried kiwi slices from different brands in one place termed supermarket assisting customer convenience is further propelling the growth of this segment.

Furthermore, the E-Commerce segment is estimated to grow with the fastest CAGR of 6.6% during the forecast period 2022-2027 owing to the ease of purchase online assisted by the application of advanced technology where dried kiwi fruits can be bought with just a click of the button coupled with discount and home-delivery options and suitable options for every taste requirement accessible in online sales channels supporting customers in fulfilling their every-day requirements. 

Dried Kiwi Fruit Market Segmentation Analysis - By Geography

The Dried Kiwi Fruit Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific (Dried Kiwi Fruit Market) held the largest share with 37% of the overall market in 2021. The growth of this region is owing to the rising number of health-conscious consumers propelling the demand for kiwi fruit in the Asia-Pacific region. China is the world's top producer of kiwi fruit. Kiwi fruit is low in calories, a delicious and healthy option that is utilized extensively in snacks and in desserts. The consumption of kiwifruit increased rapidly and about 2.2 million tonnes of kiwi fruit were consumed in 2020. Also, net profits of the kiwi business in China rose to 8.2 million. The existence of countries like New Zealand, Hong Kong, and China with the soaring export value of kiwi fruit in this region is further fuelling the growth of the Dried Kiwi Fruit Market in the Asia-Pacific region.

Dried Kiwi Fruit Market - Drivers

Rising Health Consciousness Among The Population Has readily Aided The Market Growth

People are becoming more conscious of their health and following a balanced diet that plays a significant part in regular body functioning and maintaining health. This has led to an increase in the consumption of dried kiwi fruit in recent years. According to the National Institute of Health, in 2020 about 93% of consumers eat healthy in their everyday consuming patterns. Dried kiwi fruit is considered a good source of vitamins, minerals, carbohydrates, dietary fiber, and more. This dehydrated fruit is extremely low in fat and also contains antioxidants that help to boost the immunity system. One of the most noticeable trends in the worldwide dried kiwi fruit market is that numerous food companies, particularly in the snack and dessert industries, are focusing their efforts on developing kiwi flavored items in order to capitalize on flavor. The demand for on-the-go nutritious convenience foods and snacks is increasing owing to changing consumer lifestyles and increased urbanization. Rapid urbanization has changed consumption habits among consumers and has boosted their willingness to spend. This has resulted in greater spending by the ultimate consumer on healthy snacks involving dried kiwi fruit. The rising health consciousness among the population is therefore fuelling the growth of the Dried Kiwi Fruit Market during the forecast period 2022-2027.

The Growing Demand For Dried Kiwi Fruit In The Food And Beverage Industry Is Set To Drive Market Growth

According to California Kiwifruit Commission, about 215 milligrams of kiwi in breakfast helps to reduce sodium levels. In the food and beverage industry, the use of dried kiwi fruit has increased owing to the surging trend of fitness among customers heightening the use of dried kiwi in various products such as snacks, and desserts by manufacturers. YUM YUM Dried Kiwi Fruit which is "Naturally Dehydrated & Naturally Sweet" and "Handpicked" is available online and can be utilized to make numerous dishes, snacks, and drinks like kiwi muffins, chips, Burfi, melon & kiwi smoothies, kiwi mint chutney, lassi, jam, cake, kiwi chocolate popsicles, fruit salad, kiwi lime gelatine, kiwi cheese ball, tiramisu, macarons, milkshake and more. Furthermore, the trend of consuming healthy snacks has increased owing to people becoming more conscious of their diet. The growing demand for dried kiwi fruit in the food and beverage industry is therefore propelling the growth of the Dried Kiwi Fruit Market during the forecast period 2022-2027.

Dried Kiwi Fruit Market - Challenges

The High Cost Of Dried Kiwi Fruit Is Hampering The Market Growth

According to the United States Department of Agriculture, the average retail price of kiwi ranges from $19 to $25 per pound which is very expensive. Kiwi fruit is mostly imported in most countries. Therefore, it involves a high risk of damages, taxes, and more transportation costs that makes it an expensive fruit. These issues are hampering the growth of the Dried Kiwi Fruit Market.

Dried Kiwi Fruit Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Dried Kiwi Fruit Market. The Dried Kiwi Fruit top 10 companies are:

1. Nutraj
2. Nutty and Fruity
3. Little Beauties
4. Liang Pin Pu Zi
5. Hua Wei Heng
6. Xiong Hai Zi
7. Pagoda
8. Zespri
9. Tao Dou
10. Zi Ran Pai

Recent Developments

• In March 2022, Oregon Fruit Products LLC launched Kiwi Puree which is prepared from ripe, firm kiwi, offering a clean, refreshing aroma and is 100% real fruit with no preservatives and no additives. This innovation helps customers to satisfy their tastes which in turn increases the sales of this product. Oregon Fruit Products Kiwi Puree contributes genuine fruit character, aroma, and texture to beer, wine, spirits, kombucha, soda, or any count of fermented or flavored beverages.
• In July 2021, Dukang has completed its restructuring with the acquisition of a kiwi fruit business. This firm moves from liquor to the kiwi fruit business so that the revenue and net earnings of the acquired kiwi fruit business have been growing steadily. Therefore, Dukang anticipates a turnaround with "a steady revenue stream and sustained profitability".
• In March 2021, Zespri launched its new red-fleshed kiwifruit variety on the Chinese market. Zespri’s new red kiwifruit variety is slightly smaller and softer than the green and yellow varieties that many consumers are more familiar with. This product is also available for purchase in online stores and retail stores.

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