Heart Health Functional Food Market - Forecast(2023 - 2028)

Heart Health Functional Food Market Overview

Heart Health Functional Food Market size is estimated to reach $683.5 million by 2027, growing at a CAGR of 6.6% during the forecast period 2022-2027. Functional food for heart health is a form of dietary supplement that includes the elements needed to enhance metabolic syndromes of heart health. They normally include important nutritive constituents like vitamins and minerals, as well as polyunsaturated fatty acids, antioxidants, fiber, and plant sterols, all of which are necessary for a healthy cardiovascular system. Nutritional value or nutritive value as a portion of food quality is the measure of a well-balanced ratio of the vital nutrients carbohydrates, fat, protein, minerals, and vitamins in items of food or diet regarding the nutrient needs of their consumer. Breakfast cereals, dairy products, edible oils, nutritious bars, and other foods that supply a variety of vital nutrients to the body for circulatory system support are included in this category. Bioactive peptides are recognized for their soaring tissue affinity, specificity, and effectiveness in enriching health. For this reason, the exploration for food-derived bioactive peptides has heightened exponentially.

The surging public awareness of the advantages of leading a healthy lifestyle, a boost in the number of cardiovascular diseases worldwide, and improving economic conditions are set to drive the Heart Health Functional Food Market. The soaring generation of heart health functional food with increasing nutritive value to combat the rising count of novel ailments which can affect the heart health negatively is set to propel the growth of the Heart Health Functional Food Market during the forecast period 2022-2027. This represents the Global Heart Health Functional Food Industry Outlook.

Report Coverage

The report: “Heart Health Functional Food Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Heart Health Functional Foods Industry.

Key Takeaways

• Geographically, Asia-Pacific (Heart Health Functional Food Market) accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027 owing to the surging awareness regarding the advantages of partaking in functional foods and a steadily expanding geriatric population in the Asia-Pacific region.
• Heart Health Functional Food Market growth is being driven by the soaring intake of functional food with high nutritive value including minimally processed, whole foods together with fortified, enriched or enhanced foods owing to its advantages like encouraging the role of dietary fiber for heart health. However, the high cost of functional foods is one of the major factors hampering the growth of the Global Heart Health Functional Food Market.
• Heart Health Functional Food Market Detailed Analysis on the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Global Heart Health Functional Foods Market report.

The Heart Health Functional Food Market based on product type can be further segmented into Breakfast Cereals, Dairy Products, Edible Oils, Nutritional Bars, and Others. The Dairy Products Segment held the largest market share in 2021. This growth is owing to the soaring intake of dairy products attributed to the considerable inclusion of calcium, vitamin D, and proteins, among other necessary elements. Dairy products also include phosphate, vitamin A, vitamin B12, and magnesium. Milk, cheese, and yogurt are examples of dairy products. Milk has been a staple food and the most significant beverage in many cultures around the world for thousands of years. The beneficial effects of dairy products like being nutritious and including helpful microorganisms that support digestion are further propelling the growth of the Dairy Products segment.

Furthermore, the Breakfast Cereals segment is estimated to grow with the fastest CAGR of 7.6% during the forecast period 2022-2027 owing to the breakfast cereals being cereals that are ready to eat including oat, wheat, and corn flakes, as well as other grains like rice and barley in these breakfast meals and frequently involving a soaring amount of fiber, complex carbohydrates, and bioactive peptides containing proteins, all of which support in heightening satiation levels in the body.

Heart Health Functional Food Market Segment Analysis - By Distribution Channel

The Heart Health Functional Food Market based on distribution channels can be further segmented into Supermarket/Hypermarket, Specialty Stores, Online Stores, and Others. The Online Stores Segment held the largest market share in 2021. This growth is owing to the advent of e-commerce accompanied by the burgeoning sales of Functional Foods for Heart Health on online channels. The online stores give people access to a variety of products through a single platform. A product can be conveniently given to clients through the usage of e-commerce. Furthermore, manufacturers have access to all customer-related information about the business, marketing efforts, content specifics, traffic counts, and order details thanks to the presence of online merchants. The superior customer experience developed by businesses through better content and products is further propelling the growth of this segment.

Furthermore, the Supermarket/Hypermarket segment is estimated to grow with the fastest CAGR of 7.8% during the forecast period 2022-2027 owing to supermarkets and hypermarkets having an extensive series of functional food for heart health from a number of brands and customers picking these retail channels for shopping pertaining to in-store merchant promotions and price comparisons, 

Heart Health Functional Food Market Segment Analysis - By Geography

The Heart Health Functional Food Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific (Heart Health Functional Food Market) held the largest share with 35% of the overall market in 2021. The growth of this region is owing to the increase in product releases by leading industry participants in the region. The Asia-Pacific Heart Health Functional Food Market is projected to grow in response to rising cardiovascular health concerns in the area. According to the Singapore Heart Foundation, there would be roughly 6990 fatalities in Singapore owing to cardiovascular diseases in 2020. In 2021, Japan is predicted to have a comparatively high-value share of the functional food market for heart health out of all the nations in the Asia-Pacific region. Functional foods for Japanese heart health are predicted to maintain their dominance and grow over the projection period. China is another important market for manufacturers of heart-healthy functional foods. The surging novel criteria established and implemented by government organizations for the consumption of functional foods for heart health, particularly those supplemented with omega 3 are further propelling the growth of the Global Heart Health Functional Foods Market in the Asia-Pacific region. Europe is estimated to be the fastest-growing region during the forecast period 2022-2027 owing to increasing concerns among the population regarding Heart health, energy, weight management, and bowel health.

Heart Health Functional Food Market Drivers

The Rising Incidence Of Cardiovascular Disease Is Propelling The Market Growth

As per World Health Organization (WHO), approximately 17.9 million people lost their lives from Cardiovascular Diseases (CVDs) in 2019, depicting 32% of all deaths worldwide. Of these deaths, 85% were owing to heart attack and stroke. The rising prevalence of cardiovascular diseases in the Asia-Pacific region is intensifying the market for heart health functional foods in the region. According to the National Institutes of Health (NIH), the burden of cardiovascular disease (CVD) in India is estimated to be over 4.77 million fatalities per year. Whole grains are high in dietary fiber. However, they can also contribute to high blood pressure and cardiac problems, according to most health professionals. Investigations have demonstrated that certain whole grains, like bran and amaranth, can help to slow down the aging process and improve circulation. Whole grains and bran, according to other research, contain soluble fiber, which is recognized to decrease cholesterol and improve cardiovascular health. Adding a bran supplement to the diet of persons who do not get enough dietary fiber may help them maintain good cholesterol levels. The expanding geriatric population is further fuelling the demand for heart health functional foods. The rising incidence of cardiovascular disease is therefore propelling the growth of the Heart Health Functional Food Market during the forecast period 2022-2027.

The Ever-Increasing Innovation In Product Offerings Is Fuelling Market Expansion

With rising health awareness, the demand for functional foods for heart health has risen in current years. Manufacturing firms are likewise keen on expanding their market share by inventing new goods and expanding the capacity of current plants. BASF SE has increased its production of omega 3 fatty acids in Asia in order to broaden its product portfolio in the fields of nutrition and health, as well as to develop novel functional meals for cardiovascular health. Fortified foods like pasta, soy milk, oatmeal, cereal, and margarine can each have between 250 and 400 milligrams of added omega-3s per serving, relying on the brands selected. PromOat Beta-Glucan has been released by Tate and Lyle for Asia Pacific consumers. This component is simple to consume on a regular basis. Furthermore, this substance helps in the management of high cholesterol and the prevention of coronary artery disease. For competitors in the Asia-Pacific heart health functional foods market, R&D in functional foods is likely to offer lucrative growth prospects. Researchers at the University of Helsinki in Finland, for example, revealed in May 2020 that they were evaluating the potential of spruce galacto-glucomannan-stabilized emulsions to deliver bioactive chemicals through in vitro digestion. The ever-increasing innovation in product offerings is therefore fuelling the growth of the Global Heart Health Functional Food Market during the forecast period 2022-2027.

Heart Health Functional Food Market Challenges

Strict Restrictions And Fluctuations In Product Availability Are Hampering The Global Heart Health Functional Food Market

Over the projection period, strict government laws and restrictions on the production of heart nutritious food are anticipated to stifle market expansion. Despite rising demand for nutraceuticals and functional foods, the regulatory framework governing these goods is fragmented and under review. There are typical dietary restrictions. The keto diet limits carbohydrates to 20–50 grams per day while supporting an intake of up to 70% of the everyday calories from fat. The majority of regions are swiftly enacting new regulations to assure product safety and efficacy. The market expansion of the nutritional product is projected to be hampered by fluctuations in product availability and insufficient nutrients found in a few nutritious products. Even very nutritious foods have been demonstrated to cause negative effects in some people, such as allergies and skin disorders. These issues are hampering the growth of the Heart Health Functional Food Market.

Global Heart Health Functional Food Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Heart Health Functional Food Market. The Heart Health Functional Food top 10 companies are:

1. Nestle S.A.
2. PT Kalbe Farma Tbk 
3. Marico Limited
4. Associated
5. Ruchi Soya
6. Bagrry's India Limited
7. PepsiCo, Inc.
8. ConAgra Brands Inc.
9. Kellogg Company
10. Raisio Group

Recent Developments

• In December 2020, Nestlé planned to introduce a milk product for adults, including a unique combination of constituents backing the three pillars of mobility: bone health, muscle strength, and joint functionality. The powdered beverage under the YIYANG®Active brand has been clinically approved to improve mobility during aging and it is the earliest Nestlé product with functional food authorization in China. Building on a deep comprehension of regional consumers and regulations cross functional teams from Nestlé across multiple sites have been working on the growth of YIYANG®Active and the scientific substantiation of its health claims.
• In March 2020, Dolcas Biotech introduced bergamot and artichoke formulation in the U.S. Bergacyn for heart and liver health has been planned to be clean label and sustainable with the bergamot compound utilized upcycled from the perfume industry. The novel formulation is presently USDA and EU organic certified.
• In October 2019, GM Pharm, famous for its probiotics, omega 3, and folic acid products, established its plans to introduce its products on Rakuten, a Japanese online sales marketplace. Rakuten is one of the biggest of its kind in Japan, and GM Pharm has soaring hopes to demonstrate the recognition of Korean health functional products in Japan. GM Pharm includes medical researchers and pharmacists who aim attention at developing, generating, and marketing health functional food supplements and has a track record of being chosen as the top health functional food supplement brand in 2019. 

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