Kale Powder Market - Forecast(2023 - 2028)

Kale Powder Market Overview

The Global Kale Powder Market size is estimated to reach a revenue of $741.2 million by 2027 growing at a CAGR of 7.9% over the forecast period of 2022-2027. Kale is considered a cruciferous green of the Brassicaceae family. Moreover, kale powder is a concentrated form obtained from the kale leaves. Kale leaves are harvested at a time when they are optimally ripened and are freeze-dried until they are brittle enough and later pulverized into dusty powder. Kale has been considered a significant source of all phytonutrient or phytochemical components, such as glucosinolates, anthocyanins, carotenoids, amino acids, and sugars.

Furthermore, glucosinolates, along with anthocyanins, are known to contain cancer-chemo preventive compounds. Owing to the presence of dietary fiber in multiple quantities, kale is an excellent source for preventing type-two diabetes. Apart from the various health benefits, vegetarians prefer kale powder in daily use in the form of healthy smoothies and others. Lastly, owing to the rise in veganism-the optimal usage of kale powder has increased. Thereby, active penetration of various multinational organizations governing the optimal usage of green vegetables such as kale in daily lives along with its excellent nutrient composition; the global Kale Powder Industry is positioned to grow optimally in the forecast period of 2022-2027.

Kale Powder Market Report Coverage

The report: “Kale Powder Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Kale Powder Market.

By Source- Organic and Inorganic.
By Product Type- Air Dry, Freeze Dry, and Others.
By End-Use- Food Processing, Nutraceuticals, Beverages, Dietary Supplements, and Others.
By Distribution Channel- Offline Sales Channels and Online Sales Channels.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and the Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

Kale Powder Market- Geography (%) for 2021.

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Kale Powder Market Segmentation Analysis- By Product Type

The Global Kale powder, based on product type, can be further segmented into Air Dry, Freeze Dry, and Others. Freeze Dry held a dominant market share in the year 2021. The conventional dehydration methods would involve exposing vegetables and fruits to air and elevated temperatures for relatively long periods- that in turn can impair the overall nutritional value of kale powder. However, freeze-drying or lyophilization- by contrast, would only involve freezing the foods and then removing the water content in a vacuum chamber. However, the said machinery runs high in capital costs- but manufacturers are readily making investments in such instruments as they result in a higher quality of flavor, color, and nutrient content.

Moreover, the Freeze-Dried segment is estimated to be the fastest-growing, with a CAGR of 8.4% over the forecast period of 2022-2027. Free dried vegetables or powders derived from such vegetables require no preservatives or other additives- thereby, people looking for additive-free meals or supplements can readily rely on the freeze-dried forms of kale powder. As per a survey posted by Food Navigator, nearly 55% of the respondents feel the need to avoid the use of additives actively- and they form a critical notion behind their buying behavior.

Kale Powder Market Segmentation Analysis- By Distribution Channel

The Global Kale Powder Market, based on distribution channels, can be further segmented into Offline Sales Channel (= Hypermarkets, Supermarkets, Grocery Shops, and other Retail Shops) and Online Sales Channels. Offline-Sales channel held a dominant market share in the year 2021. It is owing to the lifting of various bans and restrictions for shopping via such channels. Additionally, the Omni-channeled approach has been adopted by the following distribution channels, which have allowed the market to hold a significant revenue share. However, online sales channels are the fastest-growing, with a CAGR of 8.6% over the forecast period of 2022-2027. Consumer convenience has pushed the online-retail forward-which will readily help in the sales of kale powder. In a survey, convenience was ticked by maximum respondents, while around 46% of respondents cited convenience or time constraints as their primary motivation for ordering online, and only around 10% governing that reason for online purchases is a result of health worries.

Kale Powder Market Segmentation Analysis- By Geography

The Global Kale Powder market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 34% in 2021. Adopting heavy vegan meals in daily diets has allowed the market to grip and generate more substantial revenues each year. Furthermore, kale powder’s usage has been advocated by various doctors helping patients in cancer treatment. In Canada, nearly 229,200 people will be diagnosed with cancer in 2021.

Furthermore, as per the Canada Cancer Society, nearly 2 in every 5 people in the country would develop any form of cancer in their lifetime. Hence, the successful product positioning of kale powder as a remedy or a preventive agent for cancer has allowed market penetration. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to the adoption of the modern form of nutrition and urbanization trends such as consuming smoothies in breakfast than traditional offerings. Such adoptions and product launches and amalgamation supported by rising purchasing power will aid the market growth.

Kale Powder Market Drivers

A severe increase in the cases of health malignancies at a global level and excellent product positioning of kale powder and kale leaves backed by multiple research aid the market growth.

Kale as a raw-ingredient offer various benefits to people suffering from a variety of health malignancies. For example, Kale contains fibers, anti-oxidants, calcium, vitamin C and K, and a whole range of protective enzymes countering various diseases or preventing them. Firstly, kale powder has immense amounts of ALA (Alpha-Linolenic Acid) and Vitamin C along with fibers which, as per the American Diabetes Association, can aid in protection against diabetes. As per IDF Diabetes Atlas, diabetes prevalence was around 537 million in 2021- with a prediction for diabetes rising to touch 643 million by 2030. Thereby, successful implementation of marketing programs by multinationals can help capture the affected markets.

Moreover, kale powder consists of chlorophyll which can help prevent the body from absorbing heterocyclic amines. These chemicals occur when people grill animal-derived foods at a high temperature. Experts have linked them with cancer. Hence, the consumption of controlled chlorophyll from kale limits cancer risk. Furthermore, antioxidants such as beta carotene and selenium lower the risk of developing cancer in younger patients. In 2021, the U.S. observed 1.9 million cancer cases and nearly 608,570 associated deaths.

The widening applicative use of kale powder in various forms of beverages and other associated has proven to be a key driver for the market.

Kale powder usage has been widely used in various forms of smoothie recipes, and one can use kale powder as a substitute for dehydrated and powdered wheatgrass, nori, spirulina, chlorella, or pretty much any other superfood powder. Moreover, consumers are actively adding kale powder to sauces and dips to enrich the puree with necessary nutritional components while simultaneously maintaining the levels of original nutrients. Salad dressings and other forms of healthy snacks can be enriched with kale powder before serving them in a restaurant-to add nutritional values while simultaneously holding onto consumers for longer terms. Furthermore, markets for Healthy Smoothie makers are growing at a robust pace. For example, Smoothie King- World’s largest smoothie brand, saw an increase of 16.5% in its revenues while opening around 109 stores globally in 2021. The market for kale powder would grow exponentially if the adoption of smoothies continues growing, and as of now- it looks extremely promising.

Kale Powder Market Challenges

Product recalls owing to various food-safety concerns hamper the adoption of kale powder and other associated by-products of kale.

A common phenomenon for kale is its susceptibility to contamination by foodborne pathogens associated with outbreaks of Listeria monocytogenes and Salmonella species. The outbreaks and subsequent recalls thus far have involved pre-packaged salad or vegetable mixes, including kale. Between 2000 and 2020, at least 4 kale-associated outbreaks were reported to CDC’s National Outbreak Reporting System (NORS), causing 19 illnesses, 5 hospitalizations, and no deaths. The recent outbreak in 2021 U.S. made Baker Farms recall their bagged kale after a consumer ran a listeria test- and found the sample to be positive- thereby initiating a recall from U.S. FDA. Similarly, other recalls have been impeding the market growth for kale powder.

Kale Powder Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Kale Powder Market. The top 10- Global Kale Powder Market companies are-

1. Indigo Herbs Ltd,
2. The Green Labs,
3. The Kale Factory,
4. AS Jungle Nutrition,
5. Honest to Goodness,
6. Nutriseed,
7. Green Origins,
8. BioStarUS,
9. The Synergy Company,
10. KOYAH,

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