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Global Mijiu Market Overview
The Global Mijiu Market size is estimated to reach $1,461 million by 2027. Furthermore, it is poised to grow at a CAGR of 3.1% over the forecast period of 2022-2027. Mijiu is a popular Chinese alcoholic beverage that can be found at a variety of locations. Mijiu or Chinese rice wine is often produced from rice, sticky rice, or millet fermented with yeast and water. It can either go through dry distillation to become baijiu, which has an alcohol percentage of 35-60%, or it can go through wet distillation to enhance its concentration above 37% and remain as mijiu. It has a variety of uses in the food and beverage business, including commercial use in restaurants as well as bars, home use for special events with friends and family, so on. Ginger duck, sesame oil chicken, and shochu chicken are just a few of the recipes that include mijiu. Mijiu is made from glutinous rice and is usually drunk warm. Mijiu is also used as an aperitif and is thought to aid in the improvement of metabolism and skin. Mijiu is made from whole grains like rice, millet, or wheat. Recently, the consumption of alcohol is increased at a rate of 70% which further enhances the overall growth of the Mijiu Market. Changing lifestyle gives rise to the demand for alcoholic drinks and the growing need for locally made products are some of the factors driving the Global Mijiu Industry forward in the projected period of 2022-2027.
Global Mijiu Market Report Coverage
The report: “Global
Mijiu Market Forecast (2022-2027)", by Industry ARC covers an in-depth
analysis of the following segments of the Global Mijiu Market.
By Type- Glutinous Rice Wine, Millet Rice Wine, Red
Kojic Red Wine, and Others.
By Application- Commercial Use and Home Use.
By
Geography- North America (U.S., Canada, Mexico), Europe (Germany,
United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia
Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest
of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America),
and Rest of the World (the Middle East, and Africa).
Key Takeaways
- Geographically, Asia-Pacific held a dominant market share in the year 2021. It is owing to the presence of robust manufacturing capabilities, which increases the production of rice wine. Moreover, westernization and premiumization trends have given the much-needed push for using alcohol. China is the largest producer of mijiu as people prefer more local-based products thus increasing consumption of mijiu. Moreover, changing taste among consumers shifting towards the new products and flavors further soars the market growth.
- Changing lifestyle patterns among people gives rise to the demand for alcoholic beverages and the rising innovation of new products and flavors are some of the factors driving the Vanillin Market. However, stringent government regulations associated with mijiu are some of the factors impeding the market growth.
- A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Mijiu Market Report.
Global Mijiu Market- Geography (%) for 2021.
Global Mijiu Market Segmentation Analysis- By Type
The global mijiu market based on type can be further
segmented into Glutinous Rice Wine, Millet Rice Wine, Red Kojic Red Wine, and
Others. Glutinous Rice Wine held a dominant market share in the year 2021. Glutinous
Rice Wine is a Chinese alcoholic beverage prepared from glutinous rice that has
been fermented into alcohol. It is also known as "sweet wine" or
"sticky rice wine." It can be made via dry fermentation without the
inclusion of any grains other than spiked glutinous rice to encourage natural
yeast multiplication, or by utilizing malt and enzymes in combination with
spiked raw glutinous rice in traditional ways. Many consumers believe that
glutinous rice wine helps in improving metabolism and skin that further
increasing its demand among the population.
However, Millet Rice Wine is estimated to be the fastest-growing,
with a CAGR of 3.7% over the forecast period of 2022-2027. Another sort of
mijiu is millet rice wine, which is created from millets. Millet wine is
similar to glutinous rice wine in appearance, but it includes more nutrients
than white or brown rice. Owing to the increased carbohydrate content in
its grains, it also tastes sweeter and less alcoholic than other varieties of
wines. It has been used in China as an alcoholic beverage and even for
religious ceremonies from ancient times.
Global Mijiu Market Segmentation Analysis- By Application
The global mijiu market based on the application can be
further segmented into Commercial Use
and Home Use. Commercial Use held a dominant market share in the year 2021.
There are various uses of mijiu in commercial use including tenderizing meat, enhancing
the flavor and color of food items like noodles. It's used to give meals like
custard buns and roast pork a distinct flavor. It can be used as an ingredient
or combined with other items to create unique flavors that can't be replicated
by a single product alone, opening up new business prospects. It's also added
to sauces to improve the flavor of dishes and drinks including fruit juices,
cocktails, and smoothies.
However, Home Use is
estimated to be the fastest-growing, with a CAGR of 4.1% over the forecast period
of 2022-2027. Mijiu is most commonly used in the home for cooking. People use
Mijiu to enhance the flavor of the cuisine they are making. When ingested with
food while cooking or after meals, Mijiu also contributes protein, carbs, and
Vitamin B12. Another common home use of the product is as a drink after meals
or with snacks, rather than water or tea. It's also used in religious rites and
for therapeutic purposes.
Global Mijiu Market Segmentation Analysis- By Geography
The global mijiu market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held a dominant market share of 37% in the year 2021 as compared to the other counterparts. It is owing to the robust demand for mijiu in the food and beverage industry. The growing number of wine tasters in China gives vintners reason to be optimistic. The bulk of China's population is elderly, and this elderly population prefers Chinese white spirits manufactured from grains like rice. The mijiu market has benefited as a result of this consumption habit. In China, about 205 million liters of rice wine is produced in 2020.
Global Mijiu Market Drivers
Rising Demand for Alcoholic Drinks among the Population has readily aided the market growth.
Rising changing lifestyle among consumers, the consumption
of alcohol drinks growing. Furthermore, the rise of alcohol
in e-commerce retail has generated simple availability and
accessibility for customers, resulting in increased demand for beverages. According
to the International Organization of Vine and Wine, the wine consumption
globally is estimated to reach 234 million hectoliters in 2020 which further
grows the production of rice wine and thus increases the adoption of mijiu.
Among the young population, alcoholic consumption becomes a fashion so, they
are adopting alcohol at parties or some other celebrating event. So, the rising
demand for an alcoholic drink gives rise to the use of rice wine in order to
make mijiu which in turn soars the market growth.
Growing Attraction among People towards Authentic Ingredients is Set to Drive the Market Growth.
Recently, people are consuming products that are innovative and
authentic in taste. So, manufacturers are using authentic ingredients to make
the products taste and feel traditional. In many countries, like china people
are consuming only their local beverages products as they believe that it helps
in improving metabolism and skin which is beneficial for health. According to
the latest survey in China, in 2020 about 57% of Chinese consumers prefer local
brands. So, they are adopting homemade distilled spirits in order to make mijiu
where they are using authentic ingredients and thus driving the market growth.
Global Mijiu Market Challenges
Stringent Regulation regarding the Consumption of Alcoholic Products is one of the Factors Impeding the Market Growth.
According to the National Institute of Health, 85.6% of
people are alcoholic and suffers from serious health issues. In order to reduce
health-related issues owing to excessive consumption of alcohol, the government
takes various steps. The government ensures the safety, quality, authenticity, and correct
labeling of wine products and is responsible for encouraging growers,
producers, and traders to comply with laws on wine by offering advice and
education. During this process, the production of wine and alcohol beverage
products becomes slow and thus hampering the market growth.
Global Mijiu Market Industry Outlook
Product launches, mergers and acquisitions, joint
ventures, and geographical expansions are key strategies adopted by players in
the market. The Global Mijiu top 10 companies include:
- Saveur,
- China Shaoxing Yellow Wine Group Corp,
- Kuaijishan,
- Jinfeng Wine,
- Satake,
- Nuerhong,
- imo,
- Guyueloutai,
- Jiashan,
- Shanhao.
Recent Developments
- In September 2020, Riboli Family Wines launched “Highlands 41” its newest estate-based wine brand. The product launch is expected to help the company enhance the business and increase its product portfolio.
- In August 2020, Bronconess had a partnership with St. Julian Winery with the focus to launch its new product “Bronconess Peach Bubbly”. The collaborative approach helps the enterprise enhance its customer base and enhance the business.
- In July 2020, Satake introduced new sake rice
milling technology which is a new
circulation-type rice milling machine that prevented the rice from breaking. This factor increases the
production of mijiu and thus enhances the market growth.
Relevant Titles
Report Code- FBR 81980
Report Code- FBR 84719
1. Global Mijiu Market - Overview
1.1 Definitions and Scope
2. Global Mijiu Market - Executive Summary
3. Global Mijiu Market –Comparative Analysis
3.1 Company Benchmarking – Key Companies
3.2 Financials Analysis - Key Companies
3.3 Market Share Analysis- Key Companies
3.4 Patent Analysis - Global
3.5 Pricing Analysis- Average Price
4. Global Mijiu Market - Startup companies Scenario Premium Premium
4.1 Investment
4.2 Revenue
4.3 Venture Capital and Funding Scenario
5. Global Mijiu Market – Industry Market Entry Scenario Premium Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case Studies of Successful Ventures
6. Global Mijiu Market - Market Forces
6.1 Text Box: 06Market Drivers
6.2 Market Constraints
6.3 Porters Five Force Model
6.3.1 Bargaining Power Of Suppliers
6.3.2 Bargaining Powers Of Customers
6.3.3 Threat Of New Entrants
6.3.4 Rivalry Among Existing Players
6.3.5 Threat Of Substitutes
7. Global Mijiu Market -Strategic analysis
7.1 Value Chain Analysis
7.2 Opportunities Analysis
7.3 Market Life Cycle
8. Global Mijiu Market – By Type
8.1 Glutinous Rice Wine
8.2 Millet Rice Wine
8.3 Red Kojic Red Wine
8.4 Others
9. Global Mijiu Market – By Application
9.1 Commercial Use
9.2 Home Use
10. Global Mijiu Market - By Geography
10.1 North America
10.1.1 U.S.
10.1.2 Canada
10.1.3 Mexico
10.2 Europe
10.2.1 UK
10.2.2 Germany
10.2.3 France
10.2.4 Spain
10.2.5 Italy
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Asia-Pacific
10.3.1 China
10.3.2 Japan
10.3.3 South Korea
10.3.4 India
10.3.5 Australia & New Zealand
10.3.6 Rest of APAC
10.4 South America
10.4.1 Brazil
10.4.2 Argentina
10.4.3 Chile
10.4.4 Colombia
10.4.5 Rest of South America
10.5 Rest of the World
10.5.1 Middle East
10.5.2 Africa
11. Global Mijiu Market - Entropy
12. Global Mijiu Market – Industry/Segment Competition Landscape Premium
12.1 Market Share Analysis
12.1.1 Market Share by Region – Key companies
12.1.2 Market Share by Country- Key companies
12.2 Competition Matrix
12.3 Best Practices for Companies
13. Global Mijiu Market – Key Company List by Country Premium Premium
14. Global Mijiu Market Company Analysis (Company Revenue, Services, M&A, Developments)
14.1 Company 1
14.2 Company 2
14.3 Company 3
14.4 Company 4
14.5 Company 5
14.6 Company 6
14.7 Company 7
14.8 Company 8
14.9 Company 9
14.10 Company 10
"*Financials for private companies would be provided on a best efforts basis”.
LIST OF TABLES
1.Global Key Manufacturers Market 2019-2024 ($M)1.1 SAVEUR Market 2019-2024 ($M) - Global Industry Research
1.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Global Industry Research
1.3 Kuaijishan Market 2019-2024 ($M) - Global Industry Research
1.4 Jinfeng Wine Market 2019-2024 ($M) - Global Industry Research
1.5 PAGOOA Market 2019-2024 ($M) - Global Industry Research
1.6 Nuerhong Market 2019-2024 ($M) - Global Industry Research
1.7 Jiashan Market 2019-2024 ($M) - Global Industry Research
1.8 Shazhou Market 2019-2024 ($M) - Global Industry Research
1.9 Shanhao Market 2019-2024 ($M) - Global Industry Research
1.10 Guyueloutai Market 2019-2024 ($M) - Global Industry Research
2.Global Market by Type Market 2019-2024 ($M)
2.1 Glutinous Rice Wine Market 2019-2024 ($M) - Global Industry Research
2.2 Millet Rice Wine Market 2019-2024 ($M) - Global Industry Research
2.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Global Industry Research
2.4 Rice Wine Market 2019-2024 ($M) - Global Industry Research
3.Global Key Manufacturers Market 2019-2024 (Volume/Units)
3.1 SAVEUR Market 2019-2024 (Volume/Units) - Global Industry Research
3.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 (Volume/Units) - Global Industry Research
3.3 Kuaijishan Market 2019-2024 (Volume/Units) - Global Industry Research
3.4 Jinfeng Wine Market 2019-2024 (Volume/Units) - Global Industry Research
3.5 PAGOOA Market 2019-2024 (Volume/Units) - Global Industry Research
3.6 Nuerhong Market 2019-2024 (Volume/Units) - Global Industry Research
3.7 Jiashan Market 2019-2024 (Volume/Units) - Global Industry Research
3.8 Shazhou Market 2019-2024 (Volume/Units) - Global Industry Research
3.9 Shanhao Market 2019-2024 (Volume/Units) - Global Industry Research
3.10 Guyueloutai Market 2019-2024 (Volume/Units) - Global Industry Research
4.Global Market by Type Market 2019-2024 (Volume/Units)
4.1 Glutinous Rice Wine Market 2019-2024 (Volume/Units) - Global Industry Research
4.2 Millet Rice Wine Market 2019-2024 (Volume/Units) - Global Industry Research
4.3 Red Kojic Rice Wine Market 2019-2024 (Volume/Units) - Global Industry Research
4.4 Rice Wine Market 2019-2024 (Volume/Units) - Global Industry Research
5.North America Key Manufacturers Market 2019-2024 ($M)
5.1 SAVEUR Market 2019-2024 ($M) - Regional Industry Research
5.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Regional Industry Research
5.3 Kuaijishan Market 2019-2024 ($M) - Regional Industry Research
5.4 Jinfeng Wine Market 2019-2024 ($M) - Regional Industry Research
5.5 PAGOOA Market 2019-2024 ($M) - Regional Industry Research
5.6 Nuerhong Market 2019-2024 ($M) - Regional Industry Research
5.7 Jiashan Market 2019-2024 ($M) - Regional Industry Research
5.8 Shazhou Market 2019-2024 ($M) - Regional Industry Research
5.9 Shanhao Market 2019-2024 ($M) - Regional Industry Research
5.10 Guyueloutai Market 2019-2024 ($M) - Regional Industry Research
6.North America Market by Type Market 2019-2024 ($M)
6.1 Glutinous Rice Wine Market 2019-2024 ($M) - Regional Industry Research
6.2 Millet Rice Wine Market 2019-2024 ($M) - Regional Industry Research
6.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Regional Industry Research
6.4 Rice Wine Market 2019-2024 ($M) - Regional Industry Research
7.South America Key Manufacturers Market 2019-2024 ($M)
7.1 SAVEUR Market 2019-2024 ($M) - Regional Industry Research
7.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Regional Industry Research
7.3 Kuaijishan Market 2019-2024 ($M) - Regional Industry Research
7.4 Jinfeng Wine Market 2019-2024 ($M) - Regional Industry Research
7.5 PAGOOA Market 2019-2024 ($M) - Regional Industry Research
7.6 Nuerhong Market 2019-2024 ($M) - Regional Industry Research
7.7 Jiashan Market 2019-2024 ($M) - Regional Industry Research
7.8 Shazhou Market 2019-2024 ($M) - Regional Industry Research
7.9 Shanhao Market 2019-2024 ($M) - Regional Industry Research
7.10 Guyueloutai Market 2019-2024 ($M) - Regional Industry Research
8.South America Market by Type Market 2019-2024 ($M)
8.1 Glutinous Rice Wine Market 2019-2024 ($M) - Regional Industry Research
8.2 Millet Rice Wine Market 2019-2024 ($M) - Regional Industry Research
8.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Regional Industry Research
8.4 Rice Wine Market 2019-2024 ($M) - Regional Industry Research
9.Europe Key Manufacturers Market 2019-2024 ($M)
9.1 SAVEUR Market 2019-2024 ($M) - Regional Industry Research
9.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Regional Industry Research
9.3 Kuaijishan Market 2019-2024 ($M) - Regional Industry Research
9.4 Jinfeng Wine Market 2019-2024 ($M) - Regional Industry Research
9.5 PAGOOA Market 2019-2024 ($M) - Regional Industry Research
9.6 Nuerhong Market 2019-2024 ($M) - Regional Industry Research
9.7 Jiashan Market 2019-2024 ($M) - Regional Industry Research
9.8 Shazhou Market 2019-2024 ($M) - Regional Industry Research
9.9 Shanhao Market 2019-2024 ($M) - Regional Industry Research
9.10 Guyueloutai Market 2019-2024 ($M) - Regional Industry Research
10.Europe Market by Type Market 2019-2024 ($M)
10.1 Glutinous Rice Wine Market 2019-2024 ($M) - Regional Industry Research
10.2 Millet Rice Wine Market 2019-2024 ($M) - Regional Industry Research
10.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Regional Industry Research
10.4 Rice Wine Market 2019-2024 ($M) - Regional Industry Research
11.APAC Key Manufacturers Market 2019-2024 ($M)
11.1 SAVEUR Market 2019-2024 ($M) - Regional Industry Research
11.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Regional Industry Research
11.3 Kuaijishan Market 2019-2024 ($M) - Regional Industry Research
11.4 Jinfeng Wine Market 2019-2024 ($M) - Regional Industry Research
11.5 PAGOOA Market 2019-2024 ($M) - Regional Industry Research
11.6 Nuerhong Market 2019-2024 ($M) - Regional Industry Research
11.7 Jiashan Market 2019-2024 ($M) - Regional Industry Research
11.8 Shazhou Market 2019-2024 ($M) - Regional Industry Research
11.9 Shanhao Market 2019-2024 ($M) - Regional Industry Research
11.10 Guyueloutai Market 2019-2024 ($M) - Regional Industry Research
12.APAC Market by Type Market 2019-2024 ($M)
12.1 Glutinous Rice Wine Market 2019-2024 ($M) - Regional Industry Research
12.2 Millet Rice Wine Market 2019-2024 ($M) - Regional Industry Research
12.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Regional Industry Research
12.4 Rice Wine Market 2019-2024 ($M) - Regional Industry Research
13.MENA Key Manufacturers Market 2019-2024 ($M)
13.1 SAVEUR Market 2019-2024 ($M) - Regional Industry Research
13.2 Shaoxing Yellow Wine Group Corp Market 2019-2024 ($M) - Regional Industry Research
13.3 Kuaijishan Market 2019-2024 ($M) - Regional Industry Research
13.4 Jinfeng Wine Market 2019-2024 ($M) - Regional Industry Research
13.5 PAGOOA Market 2019-2024 ($M) - Regional Industry Research
13.6 Nuerhong Market 2019-2024 ($M) - Regional Industry Research
13.7 Jiashan Market 2019-2024 ($M) - Regional Industry Research
13.8 Shazhou Market 2019-2024 ($M) - Regional Industry Research
13.9 Shanhao Market 2019-2024 ($M) - Regional Industry Research
13.10 Guyueloutai Market 2019-2024 ($M) - Regional Industry Research
14.MENA Market by Type Market 2019-2024 ($M)
14.1 Glutinous Rice Wine Market 2019-2024 ($M) - Regional Industry Research
14.2 Millet Rice Wine Market 2019-2024 ($M) - Regional Industry Research
14.3 Red Kojic Rice Wine Market 2019-2024 ($M) - Regional Industry Research
14.4 Rice Wine Market 2019-2024 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Global Mijiu Market Revenue, 2019-2024 ($M)2.Canada Global Mijiu Market Revenue, 2019-2024 ($M)
3.Mexico Global Mijiu Market Revenue, 2019-2024 ($M)
4.Brazil Global Mijiu Market Revenue, 2019-2024 ($M)
5.Argentina Global Mijiu Market Revenue, 2019-2024 ($M)
6.Peru Global Mijiu Market Revenue, 2019-2024 ($M)
7.Colombia Global Mijiu Market Revenue, 2019-2024 ($M)
8.Chile Global Mijiu Market Revenue, 2019-2024 ($M)
9.Rest of South America Global Mijiu Market Revenue, 2019-2024 ($M)
10.UK Global Mijiu Market Revenue, 2019-2024 ($M)
11.Germany Global Mijiu Market Revenue, 2019-2024 ($M)
12.France Global Mijiu Market Revenue, 2019-2024 ($M)
13.Italy Global Mijiu Market Revenue, 2019-2024 ($M)
14.Spain Global Mijiu Market Revenue, 2019-2024 ($M)
15.Rest of Europe Global Mijiu Market Revenue, 2019-2024 ($M)
16.China Global Mijiu Market Revenue, 2019-2024 ($M)
17.India Global Mijiu Market Revenue, 2019-2024 ($M)
18.Japan Global Mijiu Market Revenue, 2019-2024 ($M)
19.South Korea Global Mijiu Market Revenue, 2019-2024 ($M)
20.South Africa Global Mijiu Market Revenue, 2019-2024 ($M)
21.North America Global Mijiu By Application
22.South America Global Mijiu By Application
23.Europe Global Mijiu By Application
24.APAC Global Mijiu By Application
25.MENA Global Mijiu By Application