Global Packaged Dried Cranberries Market - Forecast(2023 - 2028)

Global Packaged Dried Cranberries Market Overview

The Global Packaged Dried Cranberries Market size is estimated to reach $5,871.2 million by 2027. Furthermore, it is poised to grow at a CAGR of 6.2% over the forecast period of 2022-2027. Cranberries are high in a variety of beneficial antioxidants, vitamins, acetic acid, and plant components such as polyphenols that can help fight urinary tract infections (UTIs). Cranberries are mostly employed in the processing industry, and cranberry-based goods include juices, sauces, dried cranberries, powders, and extracts, which are primarily used in supplements. Protein glycosylation and soluble and insoluble fibre make up cranberries. However, owing to the soluble fibers in cranberries, over ingestion causes diarrhoea. Fresh cranberries, which are proanthocyanidins, sour berries, are partially dehydrated to make dried cranberries. To improve the flavors of trail mix, salads, bread, cereals, smoothies, juices, and baked goods, they are commonly utilized. Commercially made dried cranberries may be sugared and/or coated with vegetable oil to prevent them from sticking together. Dried cranberries are predicted to have the greatest CAGR among the dried fruits throughout the study period because to its health advantages, which include keeping bones healthy, improving iron levels, and helping digestion. Furthermore, producers place a premium on attractive packaging for cranberries in order to catch buyers' attention. Dried cranberries may be found at supermarkets, hypermarkets, department shops, and on the internet. Furthermore, the forced closures of hypermarkets and supermarkets have had an impact on global dried fruit sales. As a result, existing market players have implemented new methods to drive worldwide market growth and expand the global packaged Dried Cranberries Market Size during the study period.

Global Packaged Dried Cranberries Market Report Coverage

The report: “Global Packaged Dried Cranberries Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Global Packaged Dried Cranberries Industry.

By Nature – Organic and Conventional.
By Product Type - Freeze Dried, Sun Dried, Infused Dried and Others.
By Application – Bakery & Confectionery, Beverages, Dairy, Cereals & Snacks Bars and Others.
By Distribution Channel - Hypermarkets or Supermarkets, Modern Grocery Stores, Specialty Stores, Online Retail and Others.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

 Global Packaged Dried Cranberries Market - Geography (%) for 2021

Global Packaged Dried Cranberries Market Segmentation Analysis- By Application

The Global Packaged Dried Cranberries market based on application can be further segmented into Bakery & Confectionery, Beverages, Dairy, Cereals & Snacks Bar and Others. And for its widespread applicability in the food service and retail industries, the Bakery & Confectionary category held the biggest market share in 2021. Advances in technology, such as ready-to-bake or ready-to-thaw, are anticipated to accelerate the adoption of novel packaged dried cranberries in the future, driving industry demand. Pertaining to increasing product demand in the preparation of various bakery products, including as cakes, pastries, cookies, pies, and muffins, the segment will keep its leading position during the forecast years 2022-2027, as it helps maintain the food texture and structure.

However, the dairy sector is anticipated to be the fastest growing segment with a CAGR of 6.8%. During the projection period, owing to the widespread use of powdered sugar in dairy goods such as cheese, milkshakes, desserts, ice creams, and whipped creams, the dairy application is predicted to be the fastest-growing segment from 2022 to 2027. Increased knowledge of the benefits of protein consumption is predicted to enhance demand for milk and milk-based beverages, boosting category growth.

Global Packaged Dried Cranberries Market Segmentation Analysis- By Distribution Channel

The Global Packaged Dried Cranberries market based on form can be further segmented into Hypermarkets or Supermarkets, Modern Grocery Stores, Specialty Stores, Online Retail and Others. In 2021, the online retail category have the most market share. The rise of e-commerce is fuelling the expansion of the dried cranberries market. Thanks to electronic media, the growing industry for dried cranberries now has a new sales channel. It provides users with access to a wide number of products on the same platform. With the use of e-commerce, a product may be easily supplied to clients. Furthermore, thanks to the presence of online merchants, manufacturers have access to all customer-related information about the business, marketing efforts, content details, traffic numbers, and order details. All of this will help companies create better content, products, and, most importantly, a better customer experience.

However, during the forecast period 2022-2027, the supermarket and hypermarket/supermarkets segment of the market is anticipated to account for the fastest CAGR of 6.3%. This is rooted in the fact that these establishments are equipped with a variety of alternative varieties as well as the availability of dried cranberries from various brands. Furthermore, hypermarket sales of such cranberries are predicted to rise significantly as customers choose these retail channels for purchasing attributable to in-store merchant promotions and price comparisons, with the consumption rate anticipated to rise even more over the projection period 2022-2027.

Global Packaged Dried Cranberries Market Segmentation Analysis- By Geography

The Global Packaged Dried Cranberries market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. In 2021, North America generated the most revenue, accounting for more than 40% of total revenue, and is anticipated to continue to do so throughout the projection period. Cranberries are mostly cultivated in North America's Northern Climes, with the majority of cultivation taking place in Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State. Ocean Spray Cranberry Growers Cooperative is one of North America's largest growers of cranberries. This cooperative alone produces 90% of the cranberry crop in the U. S. The increased consumer knowledge of the health advantages of cranberries is largely responsible for the market's rise in this area. Furthermore, in North American nations such as the U.S., Canada, and Mexico, rising demand for meals and cosmetics containing parts or extracts of natural ingredients is intended to increase demand for dried cranberries.

Global Packaged Dried Cranberries Market Drivers

The market value of Dried Cranberries is being driven by the growth in the processing industry around the world.

Food patterns in developing countries such as APAC and MEA have shifted as people's lifestyles have evolved. The processing industry's need for cranberries has been expanding as the demand for processed cranberry products has skyrocketed, particularly in North America and the Asia Pacific. According to Ministry of Food Processing Industries, the Gross Value added (GVA) in the food processing sector was Rs.2.24 lakh crore in 2019-20 contributing 1.69% of the total GVA in India. Cranberries are used to make juices, jams, jellies, sauces, dried cranberries, powders, and extracts, among other items. Cranberries are native fruits that have been consumed in a variety of ways, including fresh, crushed, mashed, and baked with cornmeal, as well as dried cranberries combined with dried meat. Cranberry poultices, medicinal drinks, and colours are just a few of the ways cranberries are becoming more popular.

In general, the demand for chocolate and confectionery products is growing which is driving the market.

The global chocolate and confectionery production industry have a market size (measured by revenue) of £78bn in 2021. During the forecast period 2021-2027, rising demand for dried cranberries for chocolate and confectionery items will be a prominent factor driving the global packaged dried cranberries market. Its market is growing due to changing lifestyles and a predilection for chocolates and other bakery products. However, there are fewer dried cranberries factories in these areas. As a result, it creates a blank canvas for all manufacturers in these areas. In addition, Global Packaged Dried Cranberries sales are influenced by seasonal demand.

Global Packaged Dried Cranberries Market Challenges

Weight gain owing to high-calorie intake is to limit the market growth.

According to WHO, Obesity has reached epidemic proportions globally, with at least 2.8 million people dying each year as a result of being overweight or obese. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries. During the forecast period 2022-2027, the market for dried cranberries is perhaps limited by agro-climatic circumstances. Furthermore, hypersensitivity to some ingredients may limit market development, as the dehydration process removes a portion of the micronutrients in dried cranberries. As a result, market restrictions are expected to have an impact on worldwide market revenue growth during the research period. According to surveys, the worldwide market may face hurdles in designing organic versions of typical labels by promising organic products, diverse dry nuts, and fruit makers. According to the Dried Cranberries Industry, prominent market participants are implementing innovative strategies and approaches to suit customer wants while overcoming marketing hurdles.

Global Packaged Dried Cranberries Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Packaged Dried Cranberries Market. The top 10- Global Packaged Dried Cranberries Market companies’ are:

1. Badger State Fruit Processing, Inc.
2. Decas Cranberry Products, Inc.
3. Fruit d'Or
4. Graceland Fruit Inc.
5. Honestly Cranberry
6. Mariana Packaging Company
7. Meduri Farms Inc.
8. Ocean Spray
9. Wetherby Cranberry Company
10. Wonderland Foods

Recent Developments

• In March 2021, Fruit d'Or, a Québec company specialized in the processing of organic and conventional cranberry and wild blueberry, announced the acquisition of Decas Cranberry Products, Inc. (Decas), an independent family business that has been rooted in the State of Massachusetts, the industry's birthplace, for several generations. The transaction is to enhance Fruit d'Or's leading role on the North American and international scenes.

• In November 2020, American berry Co. acquired CranGrow cranberry processing facility in Warrens, Wisconsin. 

• In October 2019, North Bay Produce Inc. announced the launch its first line of dried fruits. The offerings include packaged dried cranberries with zero added sugar and whole cranberries.

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