Prepared Flour Mixes Market - Forecast(2023 - 2028)

Prepared Flour Mixes Market Overview

The Prepared Flour Mixes Market size is estimated to reach $41.2 billion by 2027. Furthermore, it is poised to grow at a CAGR of 7.1% over the forecast period of 2022-2027. Prepared flour mixes consist of starches, functional ingredients, and flour of various kinds. The said readymade offering comes in dry form and is often the steppingstone to make bakery products. Manufacturers add various forms of sugars, milk solids, and salts to offer the desired form in the end-product. Cake flour, bread flour, corn flour are some of the common forms of raw materials which are used in making such mixes, and manufacturers are readily innovating their offerings to match the taste demand of the said region. Gluten-free offering with natural ingredients is gaining immense market traction with important market players deploying heavy funds in research and development to develop novice and enticing flavors, which not only appeals to the taste buds of the consumer but also help them fulfill their daily nutritional needs. A primary trend being observed to bake at home to fulfill the nutritional dietary requirements coupled with their ability to lessen the preparation time while exhibiting phenomenal texture-flavor and shelf life are some of the key drivers for the Global Prepared Flour Mixes Industry in the projected period of 2022-2027.

Prepared Flour Mixes Market Report Coverage

The report: “Prepared Flour Mixes Market Forecast (2022-2027)”, by Industry ARC covers an in-depth analysis of the following segments of the Global Prepared Flour Mixes Market.

By Type- Bread Mix, Pastry Mix, Batter Mix, and Others.
By Distribution Channel- Offline Retail and Online Retail.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa)

Key Takeaways

• Geographically, North America’s prepared flour mixes market held a dominant market share in the year 2021. It is owing to heightened consumption within the region pertaining to sweets or any other form of delicacies. Additionally, batter mixes have been a prevalent portion of the staple diet for people stationed in U.S. or Canada but have their ties with countries of South-East Asia. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to rising trends amongst the population to bake while simultaneously making healthy products.
• Rising trends amongst the masses to bake at home by including various healthy ingredients along with the growing bakery and confectionary industry with the prime aim to sustain the ever-growing demand has been a key market driver. However, product recalls regarding quality issues substantiated by glooming self-baking trends hampers the market growth.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Prepared Flour Mixes Market Report.

Prepared Flour Mixes Market Segmentation Analysis- By Type

The global prepared flour mixes market based on type can be further segmented into Bread Mix, Pastry Mix, Batter Mix, and Others. Bread Mix sales held a dominant market share in the year 2021. A rising trend amongst consumers was being noticed in baking their own bread. As per Ingredion, nuts are becoming the favorite form of addition in any mix to enhance the nutritional profile of the end-product. Additionally, various giants such as King Arthur have reported that their online website traffic has crossed the mark of 40% in recent months, which on average has been termed as “great news.” Additionally, the same company reported that they observed a 300% increase in demand for bread flour-which shows strong demand. Moreover, bread mixes are estimated to be the fastest-growing, with a CAGR of 8.2% over the forecast period of 2022-2027. It is owing to various trends being actively reported by companies. For example, as per John Lewis store sales data, the bread maker sales have risen 132%, with bread making accessories which grew at 60% YoY. A rising number of cookery shows to bake at home with product innovations would allow the market to grow.

Prepared Flour Mixes Market Segmentation Analysis- By Distribution Channel

The global prepared flour mixes market based on distribution channels can be further segmented into offline and online retail. Offline retail held a dominant market share in the year 2021. Offline retail has been a staggering place for product launches, further, consumers are able to gauge the brand establishment and quality aspects more in offline sessions. Additionally, a sales helper comes along with a store or with the brand which helps in value addition-that is of extensive requirement while choosing amongst a highly competitive market. Supermarkets/ Hypermarkets have immense shelf display capacities which allow for better display of such products-making sales conversion easy. However, online retail is estimated to be the fastest-growing, with a CAGR of 8.5% over the forecast period of 2022-2027. Consumer purchasing habits are changing owing to a robust availability of the internet coupled with strong AI and Machine learning habits which allows the machine to understand the deep requirements. As per Acosta’s poll, 45% of the consumers surveyed now report shopping online and the said numbers have changed post-pandemic. Additionally, a third of those surveyed report that they are tending to shop less at grocery stores. Lastly, third-party retailers are offering products at deep discounts-which immensely help in market growth and reach, especially in developing countries.

Prepared Flour Mixes Market Segmentation Analysis- By Geography

The global prepared flour mixes market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 33% in the year 2021. As per Bob Evans, the breakfast habits within the likes of the U.S. have been changing for good and which has been a prime reason for such a strong market hold. A report from Bob Evans revealed that the number of Americans cooking or baking at home has increased from 37% in 2018 to 60% in 2020. Additionally, the report reveals that nearly half of the Americans have started eating healthier breakfast post-pandemic, and bread mixes are high in nutritional value thereby holding a strong market share. Companies are fulfilling the demand parameters of consumers such as their purpose for having breakfast is to stay full until lunch and satisfy morning hunger, the said findings have translated into the addition of dietary fibers which makes a person feel full for a longer period of time. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. As per General Mills Head of Marketing, in-home consumption and baking have become prevalent features of the Asia-Pacific region. Consumers are working from home and are given a significant number of times to learn new skills and enhance their daily lives. Additionally, pancake mix and bread mix have become a prime selling commodity as it brings cooped up parents and kids close and engages in fun activities. With growing per capita consumption and diversified demand notions, the market is positioned favorably.

Prepared Flour Mixes Market Drivers

Home baking trends have given an immense boost to the prepared flour mixes market

The sales of baking-related products have grown multitudes in the last year and a half. As per a company report, around 24% growth was registered from 2019 to 2020 when the said products were kept in court. A strong base for home baking has been catered by two common trends apart from being stuck up at home. First, consumers were able to make comfort foods at their homes without stepping out. Secondly, wellness trends were greatly adopted by adopting for better for you munchies, which were largely sustainable and fulfilling at the same time. Furthermore, industry veterans believe that for a modest period of time the sales would continue to grow as local lockdowns and work from home have become a part and parcel of everyone’s life. Additionally, people have grown extremely cautious of their health-hence, they are adding healthy functional ingredients in the prepared mixes such as almonds, nuts of various kinds, and avoiding the ardent usage of sugar. In a recent survey from packaged facts, it was found that 84% of the respondents reported that they baked at home at some point in time. Additionally, the survey revealed that 45% of the consumers now assume themselves as avid bakers with baking at least once or twice every month. Moreover, King Arthur Baking Company revealed that the home baking trends are far from being affected by the pandemic as in the period of January 2021 to February 2021, the brand sold 22 million pounds of flour which were 53% higher than what it sold in the same period last year. Further, bread flour sales grew up to 3 times as home baking trends advanced.

The growing prevalence of new product innovations has allowed the market to grow

Product innovators are rampantly taking out products that can serve multiple blocks on consumers. For example, gluten intolerance has been a major impeding factor for market growth and affects nearly 0.5%-1% of the general population as per NCBI. The prevalence rates are varying as per geographies with North America and Europe having a prevalence of around 0.8-1% while Asia-Pacific ranging between 1.8-2%. Hence, such a population needs to adopt diets that are gluten-free in nature. Various large and medium scale companies are offering gluten-free baking mixes and batter mixes. For example, within India- the local South Indian cuisine and staple food, Dosa and Idli saw a hike in demand. Moreover, dosa and idli are gluten-free and are extremely healthy-thereby sustaining both the trends. The local brand, iD Fresh Food sold more than 35 crore idlis in 2020. Additionally, brands of prepared flour mixes of the U.S. even saw a heightened demand. Owing to such trends, the market is positioned favorably.

Prepared Flour Mixes Market Challenges

Product recalls regarding quality issues hampers the overall market growth

The said market has been often put behind bars owing to quality issues every now and then. Wheat, for example, has often been regarded as one of the most polluted grains. Firstly, the finished product, flour for the most part of it is not treated to kill any microbial bacteria such as E.Coli, Salmonella, and Listeria. The cleaning of the grains mostly refers to removing the kernel and removing the unwanted stones, pieces of metals, and other inconsistencies. Furthermore, one of the greatest recalls in history is from General Mills which recalled 45 million tons of flour, and other companies also issued recalls because the flour was being used in a variety of subjects. Included in the recall, where products ranging from bread and pancake mixes to meat and poultry products. At least 46 people, 13 of whom needed to be hospitalized, were sickened. Three main brands of flour: Gold Medal, Signature Kitchens, and Wondra, were named. Moreover, various other forms of recalls have been made in the past, which in turn has affected the market position and hampered its growth.

Prepared Flour Mixes Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in this market. The Global Prepared Flour Mixes top 10 companies include:

1. Archer Daniels Midland
2. General Mills Inc.
3. Bakels Group
4. Puratos Corporation
5. Echema Technologies
6. Luscombe - Allied Mills
7. Intermix Company
8. Rich Foods Corporation
9. Nisshin Seifun Group
10. Grand Place Puratos

Recent Developments

• In August 2021, Essex-based bakery ingredient supplier, Essex has now started to target the home baking market with the introduction of a new lineup of bread mixes and flour. The brand has been labeled as The Baker’s Cousin. The line would include a six range of strong mixes which would produce bread that would give an artisanal feel. The product would be sold in the package of 1 kg. The Baker’s Cousin will support the premiumization of the bread counters as well as speaking for itself in the home baking aisles. It will loudly proclaim that home baking isn’t all about cakes and cookies, but about natural, nutritious savory foods too.
• In June 2021, King Arthur Baking announced the launch of its range of pancake mixes. There are five different flavors of pancake mixes that will be launched, such as Gluten-Free Protein, Gluten-Free Classic, Confetti Classic, Buttermilk, and Carb-Conscious Mix. Furthermore, the latest addition of gluten-free protein-rich in pancake mix has 14 grams of plant-based protein and has 4 grams of fiber per serving and can be prepared without dairy.
• In January 2021, Carr’s has launched a range of bread mixes which includes an on-trend six seed mix which has a mix of sunflower seeds, wheat flakes, pumpkin seeds, linseed, poppy seeds, and malted barley. With seed inclusion, an ever-growing popular craze amongst home and artisan bakers for their additional vitamin and mineral benefits, this mix brings texture and goodness to a hearty loaf. Moreover, the product line would also add sundried tomato and chili along with the malted grain. Each bread mix produces one large loaf or eight rolls, ideal for family lunches that everyone can enjoy. 

Relevant Titles

Bread and Rolls Market- Forecast (2022-2027)
Report Code- FBR 0306

Bakery Premixes Market- Forecast (2022-2027)
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Functional Flours Market - Forecast(2022 - 2027)
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