Roselle Market - Forecast(2023 - 2028)

Roselle Market Overview

Roselle Market Size is estimated to reach $248.3 million by 2027. Furthermore, it is poised to grow at a CAGR of 8.1% over the forecast period of 2022-2027. Roselle is a shrub, also called Hibiscus sabdariffa, belongs to the family Malvaceae & locally called “karkade” & successfully grown in tropical & sub-tropical climates. It can be found in the form of powder & liquid. Roselle is used in food, Cattle feed, nutraceuticals, cosmeceuticals & pharmaceuticals. Roselle is a multi-use plant, whose outer leaves (calyx) also known as sorrel is frequently used in the production of jam, jelly, juice, wine, syrup, gelatins, puddling, cake frosting, ice-cream & flavoring, salad dressing. It contains vitamins (K, B12, B6 & E, Ascorbic acid). It has anti-inflammatory & exfoliating properties as a result it has become vital raw material in the cosmetics industry. Roselle is widely utilized in various countries for medical and industrial purposes. It's used to treat hypertension, pyrexia, and liver damage in China, as well as in Ayurvedic medicine. Roselle powder is beneficial for a variety of ailments, including inflammation and diabetes. Furthermore, its extract has antibacterial properties against a variety of pathogenic microorganisms, lowering the risk of certain infectious disorders.

Beverages play a substantial role in meeting total water intake needs and are a major contributor to overall nutrient and caloric intake for the U.S. population as per Data from the National Health and Nutrition Examination Survey. Several factors influence the Roselle Market. The rising use of Roselle in the food and beverage industry in the manufacturing of jam, jelly, wine, syrup, juice, gelatins, ice cream, cake, and others also Roselle product contains exfoliating and anti-inflammatory properties, which makes it an important raw material for organic and natural cosmetics as well as the health benefits associated with its healthy composition, are the primary factors driving the Roselle Market industry during the forecast period 2022-2027.

Roselle Market Report Coverage

The report: “Roselle Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Roselle Market.

By Form: Powder and Liquid.
By End User: Food & Beverages, Pharmaceuticals. Animal Feed, Cosmetics & Nutraceuticals and Others.
By Distribution Channel: Supermarkets, Hypermarkets, Online Channels, and Others.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia, and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021 to a rise in the demand for Roselle Market in the food & beverage industry, Cosmeceuticals, Pharmaceutical. Roselle is used for medicinal & industrial applications in various countries, In China, it is used to treat hypertension, pyrexia & liver damage, Roselle powder is also used to treat type 2 diabetes, which helps the market's growth during the forecast period of 2022-2027.
• However, the Overconsumption of Roselle is expected to hamper the growth of the market throughout the forecast period.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Roselle Market Report.

Roselle Market Segmentation Analysis- By Form

Roselle Market based on the form can be further segmented into Powder and Liquid. Powder held a dominant market share in the year 2021. The powder form of Roselle is widely used in jelly, jam, juice, wine, syrup, cake, gelatin, and ice cream. Also, powder form is mostly used in pharmaceuticals & cosmeceuticals. It is convenient to store & use for the long term. Roselle is used in herbal tea due to several health benefits with anti-oxidants such as polyphenols which include flavonoids & catechins which are known to prevent cellular destruction via stabilization of harmful radicals with the addition of vitamins (C, K, B12, B6 & E), Ascorbic acid, a trace of potassium, magnesium, manganese & calcium minerals. Roselle powder is beneficial for hair & skin because of cosmetics & personal care products.

However, Liquid is estimated to be the fastest-growing, with a CAGR of 9.6% over the forecast period of 2022-2027. The increasing food & beverage industry is also increasing demand for Roselle liquid market. In 2019, Buddha Teas expanded its facility across the U.S. in order to announce 325 sprouts farmers market, which offers seven Buddha teas blends. Roselle liquid is used in tea, beverages, cattle feed, cold drinks, jam & jelly, ice cream & other variety of products, which increases demand for Roselle liquid in the forecast period.

Roselle Market Segmentation Analysis- By Distribution Channel

Roselle Market based on the distribution channel can be further segmented into Supermarkets, Hypermarkets, Online Channels & others. Online Channels held a dominant market share in the year 2021 and are estimated to be the fastest-growing, with a CAGR of 10.4% over the forecast period of 2022-2027. Over the past few years increase in the use of social networking sites, use of digital marketing, and the number of E-commerce websites propel market growth owing to doorstep availability, rates & review of other customers helping decision to purchase or not, time bonded delivery, easy payment methods like credit or debit card, UPI, options like cash on delivery, discounts & brand promotion by manufactures leads E-commerce. Online E-commerce websites like Amazon, BigBasket, Flipkart, Instacart, Kaufland & others held the E-commerce market in a very short time. Worldwide digital buyers increased from 1.32 billion in 2014 to 2.14 billion in 2021 which is 27.6% of the world population. One out of four people prefers online shopping which is estimated to fuel the market growth.

Roselle Market Segmentation Analysis- By Geography

The Roselle Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 33% in the year 2021. In 2020, North America dominated the Roselle Market, accounting for the majority of sales. Because of the high demand for roselle goods in cake frosting and salad dressing, North America is currently one of the key markets for the Roselle Market. Consumers preferred gelatins instead of high-sugar-contained beverages due to health consciousness in developed & developing countries.

However, Europe is estimated to be the fastest-growing over the forecast period of 2022-2027. In Europe, there is a large consumer population that is embracing a variety of organic and healthy food supplements. In 2019, Cocobless, the company that manufactures the products, is obtaining an LTO (license to operate) from FDA in order to market Roselle products and reach out to consumers who are increasingly becoming more health-conscious. This is expected to provide market participants with an opportunity to grow their business in this region. One of the primary factors driving the regional Roselle Market's rise is people's high spending income. People are spending more on various healthy food products and dietary supplements as a result of their increased income, which is projected to drive regional market growth.

Roselle Market Drivers

Roselle helps to maintain healthy gums & teeth which led the market

According to the Centers for Disease Control and Prevention (CDC), 47.2% of the adult population aged 30 years and older have some form of periodontal disease, and periodontal disease increases with age. The calcium content of the Roselle helps in protecting teeth by making the jaw bone strong and tough throughout a person’s life. It also ensures that bacteria cannot spread due to the snug fit of the teeth. As a result, it is critical for people to have a calcium-rich diet in order to avoid tooth decay. In November 2019, PepsiCo, Inc. signed a joint venture agreement to develop and sell fortified coconut water products under the newly created Phenom brand name. Consumers are consuming more calcium-rich products as a result of these factors, which is driving up demand for roselle in the market.

The market is growing as a result of The Therapeutic Value of the Roselle Plant

Roselle plant has been known for medicinal properties for centuries. It has various nutritional values with highly important for human consumption. Traditionally leaves, flowers & steams were used to cure various health diseases like toothaches, urinary tract infections & colds. The presence of nutrients & vitamins, fiber & minerals. Owing to nutraceutical values herbal tea market grew from 395.7 million in 2019 to 401.3 million USD. The use of the roselle plant in the treatment of various medical conditions, such as cancer, inflammatory illnesses, and cardiovascular difficulties, has been thoroughly explored by various scholars in diverse contexts. Such medicinal value hike growth of Roselle Market in the forecast period.

Roselle Market Challenges

Overconsumption of Roselle leading to faintness and drowsiness is impeding the market growth

Overconsumption of Roselle could bring some side effects, such as faintness and drowsiness, and also possible liver damage. Research also shows hibiscus could also act as a diuretic. According to the 2020 Medical Expenditure Panel Survey report, 45.3% of adults having hypertension used a diuretic in the recent years a diuretic than males (40.2 percent) Excessive consumption of roselle in any form can result in stomach pain, headaches, nausea, difficulty urination, gas, and ringing in the ears, among other health issues. Manufacturers and consumers will be limited in their use of roselle in various food and beverage products as a result of these issues. Furthermore, as a result of these health risks, manufacturers are limiting their use of their products which can hamper the market expansion over the projection period.

Global Roselle Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Roselle Market. The top 10- Roselle Market companies are-

1. Roselle Farms.
2. Guangzhou Running Tea Co; Ltd
3. Thai Organic Life
4.  Cultivator Natural Products Pvt. Ltd
5. Atlantis Arena Sdn Bhd.
6. Rossell India Ltd
7. Fraser and Neave, Ltd
8. Buddha Teas
9. The Tao of Tea LLC
10. Green Oasis Resources

Recent Developments

• In November 2021, Buddha Teas launch five new functional teas CBD Cacao Fusion, CBD Sleepy Buddha Blend, Echinacea Elderberry Blend, Meditation Moment & Throat Bliss Blend that offer consumers better sleep, reduce anxiety, relaxation & boost the immune system. The company is aiming to boost resilience during cold and flu season, Buddha Teas is expanding its line of support teas with delicious flavor profiles. Offering support for a healthy immune system.
• In July 2021, Thai Organic launched Organic Thai Lemon of the Green Gold Group at Green gold integrated farm. Organic Thai lemon is grown by local farmers at Tarajuli farms. Locals plant 1 lakh seedless lemons under Likha Maj who is the promoter who is also the promoter of Mega Food Park near Banderdewa in Papum Pare districts. 
• In July 2020, Fraser and Neave (F&N) launched its F&N Nutriwell Freshly Brewed Roselle Tea in Singapore in Ready to Drink format. The company stated that this new product is free from added sugar, preservatives, and artificial colors. The company claimed that this product is rich in anti-oxidants aids digestion and prevents bloating after a heavy meal. The product is available in 1lit, 475ml packs and prices at $2.25 and $1.50 respectively, which is available in modern & traditional retail outlets.

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