Ready To Drink Coffee & Tea Drinks Market - Forecast(2023 - 2028)

Ready To Drink Coffee & Tea Drinks Market Overview

Ready To Drink Coffee & Tea Drinks Market Size is estimated to reach $117.3 billion by 2027. It is poised to grow at a CAGR of 5.8% over the forecast period of 2022-2027. Ready-to-drink (RTD) tea and coffee refer to pre-prepared packaged beverages that are ready for consumption at the time of purchase. The growing demand for ready-to-drink tea like (oolong tea, black tea and green tea) and coffee such as (Ginseng, Vitamin B, Taurine, Guarana, Yerba Mate, Acai Berry) is encouraged by substantial growth in the global food and beverages industry. Low-calorie RTD teas and coffees are also known to decrease stress and anxiety as well as improve brain functioning, energy, hydration and eyesight. Low-calorie RTD teas and coffees are also known to decrease stress and anxiety as well as improve brain functioning, energy, hydration and eyesight. Anti-inflammatory components in certain variations blended with herbs and spices including ginger, cumin, oolong tea, ginseng, fennel, basil and rosehip help with bodily pain, bloating, arthritic joint pain and muscular stiffness. Furthermore, iced coffee is regarded as a gourmet product and consumers prefer them to relax from their stressful schedules. RTD teas and coffees are customized to provide personalized health benefits to the consumers to fulfil the nutritional gaps; especially in women and children. Customers get to choose from a wide range of RTD beverages at hotels, cafes and quick service restaurant (QSR) chains. They are also used as recreational products to attract the younger generation who is looking for a healthy alternative with high-sugar carbonated beverages.

The market is primarily driven by rising global demand for RTD beverages, such as packaged tea and coffees. Consumers' changing lifestyles, increased spending capacity and changed nutritional choices are all contributing to the market expansion. These beverages' canned and bottled packaging adds to the convenience of consumers, consequently raising their overall demand during the forecast period 2022-2027.

Ready To Drink Coffee & Tea Drinks Market Report Coverage

The “Ready To Drink Coffee & Tea Drinks Market Report - Forecast (2022-2027)" by Industry ARC, covers an in-depth analysis of the following segments in the Ready To Drink Coffee & Tea Drinks Market.

Key Takeaways

• Geographically, Asia-Pacific held a dominant market share in the year 2021 to a rise in the demand for Global RTD Coffee And Tea Drinks.
• Rise in the number of health-conscious people who chose RTD Tea for its antioxidant properties. The top manufacturers' strategies to expand in the market include customizing health-beneficial items for women and children, during the forecast period of 2022-2027.
• However, global climate change increases the prices of raw materials and may impede the market expansion throughout the forecast period.
• A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Ready To Drink Coffee & Tea Drinks Market Report.

Ready To Drink Coffee & Tea Drinks Market: Market Share (%) by region, 2021

Ready To Drink Coffee & Tea Drinks Market Segmentation Analysis - by Product

Ready To Drink Coffee & Tea Drinks Market based on product can be further segmented into RTD Tea & RTD Coffee. RTD Tea held a dominant market share in the year 2021. RTD Tea is further segmented into Black Tea, Fruit & Herbal Based Tea, Oolong Tea and Green Tea. That Black tea is held a dominant market share owing to its bold flavor & caffeine boost. Black tea is also known as a source of anti-oxidants (up to 30 % of dry weight) which help to remove free radicals from the body. The consumption of coffee is increasing among adults due to busy lifestyle & hectic office culture. They take it as a refreshment for it boosts the adoption of convenient products such as ready-to-drink coffee.

However, RTD Coffee is estimated to be the fastest-growing, with a CAGR of 6.7% over the forecast period of 2022-2027. Japan is one of the factors to increase consumption of RTD coffee & the reason is at the forefront of innovation in RTD ice coffee. REBBL Stacked Coffee, a series of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support was introduced in August 2021 by functional beverage brand REBBL. The Japanese consumer is gradually inclining towards premium specialty freshly-brewed coffee. Consumption of coffee in North America is increased by the popularity of cold brew RTD coffee. The convenience of quick caffeine hit on the move is one of the key reasons for the growth of RTD Coffee.

Ready To Drink Coffee & Tea Drinks Market Segmentation Analysis - by Packaging Type

Global Seltzer Water Market based on packaging type can be further segmented into Glass Bottle, Canned, PET Bottle, Aseptic and Others. The PET Bottle segment held a dominant market share in the year 2021. The demand for PET packaging materials has been driven mostly by the food and beverage industry. According to the British Plastic Federation (BPF), over 70% of the soft drinks in the global market are being packaged in PET bottles. Its highly recyclable nature and the option to add multiple colors and design has augmented it to become a preferred choice. Refillable items have also evolved as a result of increased consumer awareness of environmental issues, resulting in an increased demand for the product.

However, Cans are estimated to be the fastest-growing, with a CAGR of 6.2% over the forecast period of 2022-2027. Metal cans are widely utilized as containers in the beverage industry owing to their commercial advantages, which include durability, and multi-colour printing. Furthermore, beverages in metal packaging do not require any additions and do not lose their nutritive properties & natural flavour for an extended period of time. Metal, as a permanent material, preserves its qualities even after infinite recycling, substantially decreasing resource waste. For packing purposes, metals like aluminium are particularly easy to sterilise. It is a good choice for packing materials owing to its durability and high barrier protection; which lead the segment in the forecast period.

Ready To Drink Coffee & Tea Drinks Market Segmentation Analysis- By Geography

The Ready To Drink Coffee & Tea Drinks Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held a dominant market share of 31% in the year 2021. Moreover, in the Asia-Pacific, three-quarters of all RTD tea is sold. However, sales are not uniformly spread throughout the region; nearly all sales are concentrated in China, Japan, Hong Kong and Taiwan. As a result, the market is far more developed in this country than elsewhere, with a vast range of brands, flavors and health-enhancements.

However, North America is estimated to be the fastest-growing over the forecast period of 2022-2027. This is the result of an increase in the popularity of cold brew-like concepts in the premium RTD category. In the U.S., RTD segment grew by 4% in 2020. According to IWSR forecast, by volume, RTDs increased by 62.3 % in 2020; headed by hard seltzers, which increased by 130 %. Hard seltzers account for 56.7 % RTD category in the United States, followed by flavored alcoholic beverages (FABs)  which account for 25.9%, and RTD cocktails/long drinks account for 24.9 % (6.9 %), owing to its rising popularity. Attributed to customers' demanding work schedules, there is a growing need for convenience and nutrition-enabled products. Additionally, ready-to-drink coffee, which is a great source of rapid energy, is gaining popularity among both young and middle-aged workers. Such factors increase the market for RTD tea & coffee.

Ready To Drink Coffee & Tea Drinks Market Drivers

Health Consciousness Amongst the Consumers Aids the Market Growth.

Rising consumer awareness about the health hazards of carbonated drinks is leading to a shift towards RTD Tea & Coffee. Owing to the global growth in disorders such as diabetes and obesity, consumers are more motivated to drink healthier beverages. Health-conscious consumers like to prefer RTD Tea attributed to its anti-oxidant property, presence of low calories and as an instant energy source. Anti-inflammatory components in certain variations blended with herbs and spices including ginger, cumin, fennel, basil and rosehip help with bodily pain, bloating, arthritic joint pain and muscular stiffness. According to the International Coffee Organization, around 166.63 million 60 kilogram bags of coffee were consumed globally in 2020/2021, up slightly from 164 million bags the previous year. Manufacturers customize their products for women & children with nutraceutical value addition to expand in the market. 0

Rising Popularity of Ready-To-Drink Beverages Encourage Ready TO Drink Coffee & Tea Drinks Market

The consumption of RTD tea and coffee products has increased significantly as a result of the growing working population and hectic schedules. Food and beverages that take little time to prepare and can be consumed on the go are becoming increasingly popular among consumers. These beverages' canned and bottled packaging adds to the convenience of consumers, consequently raising their overall demand. Furthermore, for an instant burst of energy, young people in both developed and developing countries are switching to RTD beverages instead of synthetic sports drinks. According to The Hartman Group’s report, “Functional Food & Beverages and Supplements 2020”, 56% of adults use functional beverages to treat or prevent a specific condition. Consumer health awareness is increasing as the per capita disposable income rises. Furthermore, in the forecast period, the rising trend of marketing, smart advertising, rising functionalities and strong positioning of RTD tea and coffee serve as major drivers of the market for RTD tea and coffee.

Ready To Drink Coffee & Tea Drinks Market Challenges

High Price of Raw Materials is Posing Challenges to the Market Growth.

The rise in the cost of agricultural inputs & unpredictable weather majorly influence the raw material required for tea & coffee. As per the International Coffee Organization, Coffee prices continuously increase month-on-month basis & stabilized at a $200 for 0.45 kg on 8 February 2022. The cost of RTD Tea & Coffee is higher than traditional Tea & Coffee as a result of high-quality ingredients & beneficial compounds added, making it a premium beverage. Also, government taxes on premium category food & beverages are high which increases the cost of RTD Tea & Coffee. Thus, these factors hamper the market expansion over the projected forecast period.

Ready To Drink Coffee & Tea Drinks Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Ready To Drink Coffee & Tea Drinks Market. The top 10 Ready To Drink Coffee & Tea Drinks Market companies are:

1. Asahi Group Holdings Ltd.
2. Monster Beverage Company
3. Starbucks Corporation
4. PepsiCo Inc.
5. The Coca-Cola Company
6. Hangzhou Wahaha group
7. Unilever PLC.
8. Uni-President Enterprises Corporation
9. Nestle S.A.
10. Ting Hsin International Group

Recent Developments

• In January 2022, Monster Beverage Company acquired Canarchy Craft Brewery Collective LLC, a craft beer & hard seltzer company for $330 million & entered into the alcoholic beverage sector. The acquisition includes the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters & Wasatch brands.
• In January 2022, Starbucks expanded into India and enter six new markets in smaller cities, which are Siliguri, Nashik, Guwahati, Thiruvananthapuram, Goa & Bhubaneswar. With this expansion, the company operates 252 Starbucks stores in 26 cities. It has opened 51 new outlets in the past 12 months
• In June 2020, Anheuser-Busch InBev announced that it has completed its previously announced sale of Carlton & United Breweries (CUB), its Australian subsidiary, to Asahi Group Holdings Ltd. for $11 million. CUB beer brands include Victoria Bitter, Carlton Draught, Fat Yak, Crown Lager, Froster’s & Balter.

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