Strawberry Jam Market - Forecast(2023 - 2028)

Strawberry Jam Market Overview

Global Strawberry Jam Market Size is estimated to reach $893.2 million by 2027. Furthermore, it is poised to grow at a CAGR of 3.9% over the forecast period of 2022-2027. Strawberry (Fragaria ananasa) is an herbaceous member of the family “Rosaceae”, extensively cultivated in country USA, Japan, Mexico, and other parts of the world. More than 50% of sugar in strawberries is Glucose. Strawberry jam is used to preserve strawberry fruits with added pectin, sugars & preservatives for consuming strawberries as the spread. The strawberry jam is an excellent source of vitamin C, antioxidants, natural fiber, essential vitamins, minerals & amino acids and is utilized in any drink, smoothie, yogurt, or other food for strawberry fruit flavor. The fruit contains mostly citric acid & some malic acid. Strawberry Jam is one of the most popular jams & it represents the major economic interest in the food industry. Strawberry fruit preserves contain high ellagic acid & flavonol compounds. Strawberry Jam is used mostly in the food & beverages Industry in various types. Dairy industry for flavored dairy products. The global demand for strawberry jam is propelling the market forward.

As a result of increased consumer health consciousness, nutritive value & flavor manufacturers have been driven to research and develop new taste & flavor products, as well as brand awareness advertising by manufacturers, are the fundamental reasons driving the strawberry jam sector during the forecast period 2022-2027.

Strawberry Jam Market Report Coverage

The report: “Strawberry Jam Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Strawberry Jam Market.

By Product Type: Seedless Strawberry Jam and Whole Strawberry Jam.
By Packaging Types: Glass bottle, Jar and Others.
By Sugar concentration: Freezer Jam, Low Sugar Jam and Classic/Full Sugar Jam.
By End Use: Home use, Commercial use (Dairy Industry, Baked Product Industry, Ice-cream Industry and Others.
By Distribution Channel: Supermarkets, Hypermarkets, E-commerce websites and Others.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

• Geographically, United State held a dominant market share in the year 2021 to a rise in the demand for Strawberry Jam in the food & beverage industry.
• Due to the long-term impact of food chemicals and preservatives, the trend of 'Go Organic' in the food & beverage sector will lead to natural, low sugar, or no sugar strawberry jam over the projection period of 2022-2027.
• However, an increase in price for premium natural ingredients, and expenditure on R&D for alternatives to artificial ingredients limit the global strawberry jam market.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Strawberry Jam Market Report.

Strawberry Jam Market: Market Share (%) by Region, 2021

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Strawberry Jam Market Segmentation Analysis- By Product Type

Global Strawberry Market based on product type can be further segmented into Seedless Strawberry Jam & Whole Strawberry Jam. Seedless Strawberry Jam held a dominant market share in 2021 and is also estimated to be the fastest-growing, with a CAGR of 4.3% over the forecast period of 2022-2027. Seedless strawberry jam is the most consumed jam due to its smooth jelly-like structure & taste. It provides 50 calories per 20 gm of serving with natural fiber, essential vitamins, minerals & amino acids. According to the United States Census Bureau and the Simmons National Consumer Survey, 163.97 million Americans consumed strawberry jam, jelly, or preserves in 2019. Smuckers and Welch's, two of the most well-known jelly and jam firms in the United States, have worked hard to promote these flavors, as well as the fact that most strawberries harvested in the United States are used for jam and jelly. With improving texture, GMP, and marketing strategies by leading company uplift the seedless strawberry jam segment in the estimated forecast period.

Strawberry Jam Market Segmentation Analysis- By Sugar Concentration

Global Strawberry Jam Market Based on sugar concentration can be further segmented into Freezer Jam, Low Sugar Jam, and Classical/Full Sugar Jam. Low Sugar Jam held a dominant market share in the year 2021. Low sugar jam is a driving segment due to the high consciousness of consumers about health and the increase in the number of the diabetic population. For instance, According to International Diabetic Federation in the year 2021, approximately 537 million adults (20-79 years) are living with diabetes. Awareness in consumers & changing their diet patterns by reducing intake of sugar makes the demand for low sugar or no sugar strawberry jam. In conventional practice, sugar is used as a sweetener & preservative. So jams can be preserved for a long time without spoilage, but in low sugar or no sugar strawberry jam use natural sweetener, low-methoxyl pectin, artificial sweetener, or gel. To capture the market, leading companies like Nature Hollow in 2021 launched its sugar-free strawberry jams, which are labeled as non-GMO, gluten-free, & vegan. Furthermore, various marketing strategies, new products & innovative developments by key players are estimated to fuel the market growth.

However, Classical Jam is estimated to be the fastest-growing with a CAGR of 4.2%. Owing to the rising popularity among youngsters and due to natural sugar content as a sweetener keeps it fresh for a long time without the use of artificial additives. These variables may contribute to the segment's growth.

Strawberry Jam Market Segmentation Analysis- By Geography

The Global Strawberry Jam Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 33% in the year 2021 due to increasing collaboration activities by key players. North America consumed Strawberry Jam on daily basis, from research sources strawberry jam, jelly & preserves are most consumed in the U.S. from the year 2011 to 2020. Most consumers in developed countries are looking for healthy & natural products due to the long-term adverse effects of artificial additives. National Health Service (NHS) advised reducing & cut-down calorie intake by replacing high sugar jam with low fat. To fulfill consumer demands, manufacturers also choose natural flavoring agents, preservatives & sweeteners to fulfill market demand.

However, Europe is estimated to be the fastest-growing over the forecast period of 2022-2027. It is the tradition in many European countries to consume jams & preserves with bread for breakfast. Also, many consumers mix it with a variety of dishes such as smoothies, salads, & desserts. With the increase in disposable incomes, consumers not only want to try new products but are also happy to purchase quality products at premium prices. Farmer also growing best quality products with organic certification which offers premium taste, color, and nutritional advantage to consumers. This factor will drive the growth prospect of this market in Europe in the forecast period.

Strawberry Jam Market Drivers

The Growing Demand for Organic Food Products is Fueling Market Growth

Natural jams are becoming increasingly popular around the world as consumers seek components that are both nutritious and vegan. The Skinny Food Co.'s NotGuilty Jam line was expanded in 2020 with the addition of two more flavors: Orange Marmalade and Black Cherry. Compared to other jam products on the market, the two new varieties have 85% fewer calories and 93 % less sugar. The jams are also created with genuine fruit and are zero fat, gluten-free, high in fiber, vegan, diabetic-friendly, and gluten-free. As per FIBM & IFOAM India ranks 8^th in world organic agricultural land and 1^st in the total number of organic produces in the year 2020. As per National Program for Organic Production 4339184.93 ha is the total organic certified area in India.

 Keeping food spreads fresh on store shelves requires a focus on a range of flavors. Exotic fruit juices, fruit content in products, and natural/organic claims are all gaining favor among consumers. Traditional flavors continue to dominate the market, despite the launch of various taste options such as sweet spreads, propelling the business forward. Furthermore, the surge in demand for convenience meals may be seen more clearly in developing countries, since per capita food expenditure rises in lockstep with per capita income, promoting the industry's growth.

The Growing Awareness & Demand for Sugar-Free Products to Aid the Market Growth.

The rising demand for sugar-free items, such as obese and diabetic sweets, as well as industrialization and greater purchasing power per capita, is likely to propel the global market for strawberry jam to rise. As per the Center for Disease Control & Prevention Statistics report 37.7 million people suffering from diabetics in the year 2021. Consumer awareness of the nutritional benefits of the strawberry components due to the presence of flavonoids is a major driver of the industry. Furthermore, a high amount of vitamin C present in strawberries gets extra preference from consumers. Furthermore, the rising popularity of a variety of tastes, low-sugar jams or sugar-free jams has resulted in significant revenue for the Global Strawberry Market.

Strawberry Jam Market Challenges

High Production Cost is Limiting the Market Expansion:

The expansion of the Strawberry Jam Market is restrained by the high cost of key ingredients, product safety regulations, government policy regulations, and the adoption of alternative technology. As per the U.S Department of Agriculture, all items consumer price index increased by 1.3%, from Feb 2022 to March 2022. and food prices rise from 8.8% higher than March 2021; the increase in production cost is one of the factors behind the increase in food cost. According to WHO about 2 billion adults are overweight out of that 650 million considered affected by obesity. The public's growing awareness about obesity, diabetes, and the risk of some preservative chemicals is also a major hindrance to the market's growth.

Strawberry Jam Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Strawberry Jam Market. The top 10- Strawberry Jam Market companies are-

1. The J. M. Smucker Co.
2. Welch Foods Inc.
3. Bonne Maman
4. St. Dalfour
5. Cascadian Farm
6. Tiptree Farm
7. Cascadian Farm
8. Frulact
9. Valio Ltd.
10. BINA

Recent Developments

• In January 2022, Gov. Gretchen Whitmer joined the Michigan Economic Development Corporation (MEDC) and announced that Welch Foods is expanding its operations in the village of Lawton in Southwest Michigan, total capital investment is $26.2 million, which creates 57 jobs for Michigan workers.
• In October 2021, Bonne Maman launches a new natural herbal tea line in five distinct blends Dream, Contentment, Vitality, Serenity & Sweet Delight. Price approximately $6.49 for 16 tea bags & $ 8.99 for 40 gm of loose leaf tea, packed in sustainable & compostable product packaging.
• In July 2021, Smucker Co. launched new products for kids' lunch boxes & snack sacks with new UNCRUSTABLES Uncured Pepperoni Bites & UNCRUSTABLES Uncured Pepperoni Roll-Ups. Smuckers UNCRUSTABLES brand is famous for delicious flavors including Peanut Butter & Strawberry Jelly Sandwich & others which is preferred by most of the parents in a lunch box which helps company growth.

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