In-Car Infotainment Multimedia Systems Market - Forecast(2023 - 2028)

In-Car Infotainment Multimedia Systems Market Overview

The In-Car Infotainment Multimedia Systems Market size is estimated to reach $31.5 billion by 2027, growing at a CAGR of 8.3% during the forecast period 2022-2027. This market growth is attributed to factors like increasing demand for comfortable & safety features with connectivity modules in vehicles, technological advancements in the safety solutions such as smartphone integration, touch screen display, button panel and so on. The level of safety and comfort in passenger vehicles has grown as a result of the incorporation of advanced features like heads-up display, voice commands and graphic user interfaces systems. The increasing popularity of connected cars, combined with cloud technology, growing preference for implementation of heads-up display in commercial vehicles and increasing government initiatives towards telematics and e-call services, are some of the major factors set to transform the in-car infotainment multimedia systems industry outlook in the coming time.

In-Car Infotainment Multimedia Systems Market Report Coverage

The report: “In-Car Infotainment Multimedia Systems Market Report– Forecast (2022-2027)”, by IndustryARC, covers an in-depth analysis of the following segments in the In-Car Infotainment Multimedia Systems Market.

Key Takeaways

In-Car Infotainment Multimedia Systems Market Value Share, by Region, 2021 (%)

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In-Car Infotainment Multimedia Systems Market Segment Analysis- By Product Type

Display Unit segment in the In-Car Infotainment market is analyzed to grow at the fastest rate of 9.2% during the forecast period 2022-2027, attributed to increasing adoption of sophisticated entertainment & safety features in vehicles, growing use of rear-view cameras & information displays and so on. Display units provide features such as driver assistance, touch screen display, button panel and heads up display. The display units enhance the driving ability of the user by displaying situation-specific information on the windshield of the car. In September 2021, Qualcomm Technologies, Inc. in collaboration with Google and Renault Group launched an automotive cockpit platform, named Megane E-TECH Electric for advanced electric vehicles. This platform provided an advance infotainment system with small-sized touchscreen infotainment displays with audio, visual & navigational functions as well as button panel for driver and passenger comfort. These factors are set to accelerate the growth of display unit segment, positively impacting the in-car infotainment market size.

In-Car Infotainment Multimedia Systems Market Segment Analysis- By Application

In-Car Infotainment Multimedia Systems for passenger vehicles is analyzed to witness the fastest growth with a CAGR of 10.6% during 2022-2027, owing to the factors such as increasing popularity of private transportation, rising adoption of utility cars like crossovers, SUVs and so on. Additionally, growing use AI & IoT technologies in automobiles, rising demands to improve comfort & safety features in the vehicles is leading to increased research & advancements for in-car infotainment multimedia systems industry. Integration of advanced features such as gesture control & voice commands systems coupled with rising demand for luxury & premium cars are expected to increase the demand for in-car infotainment systems. In June 2022, Maruti Suzuki launched Brezza, a compact SUV with advanced features like touchscreen infotainment system. The infotainment system was developed in collaboration with Toyot & will display information such as speed, directions, fuel economy and time. Such factors can further contribute towards accelerating the market demand for In-Car Infotainment Multimedia for passenger vehicles in the coming time.

In-Car Infotainment Multimedia Systems Market Segment Analysis- By Geography

APAC region is anticipated to grow with the highest CAGR of 11.4% in the In-Car Infotainment Multimedia Systems market during the forecast period 2022-2027, attributing to the increasing demand of passenger cars, consumer preferences for the safety & comfort, growing disposable income of the middle-class population in the region and so on. Additionally, increasing sale of premium cars & electric vehicles, increasing preferences for advanced infotainment systems with smartphone connectivity & IoT technologies are some of the major factors driving the growth of in-car infotainment multimedia systems in the region. Companies are focusing on developing applications that provide real-time traffic information & parking updates to ensure safety of the drives and government mandates on reducing roadside fatalities are the key drivers of the industry. In April 2022, LIZHI INC. launched an in-car audio product in collaboration with Xiaomi Quick App Platform. It provides premium podcast content and interactive audio experiences to the large customer base of the company. It will enhance interactive audio experiences for automotive users by utilising LIZHI's real-time communication (RTC) technology for audio and video streaming. These developments are further set to influence the In-Car Infotainment Multimedia Systems industry outlook within APAC markets.

In-Car Infotainment Multimedia Systems Market Drivers

Rising Adoption of Connected Car Technologies coupled with Cloud Services is Accelerating the Demand for In-Car Infotainment Multimedia Systems:

Widespread adoption of connected cars, combined with cloud technology act as a major factor driving the growth of In-Car Infotainment Multimedia Systems market. Factors such as increasing amount of data, use of advanced features in vehicles, and the expansion of telecommunication infrastructure is significantly accelerating adoption of cloud technologies. Connected vehicles use automotive platform integrated with cloud technologies to identify drivers, other vehicles and road infrastructure. These services allow automotive dealers, fleet operators as well as drivers to increase operational efficiency & safety, through automating certain functions by analyzing valuable data produced by vehicle. According to a report published by Forbes in April 2021, analysts had forecasted that global sales of connected vehicles will reach 76.3 million units within two years. It further stated that nearly 70% of new light-duty cars and trucks will be sold with inbuilt connectivity, with around 90% from the U.S. In February 2022, Maruti Suzuki launched the new generation Baleno premium with connected car technology. The Maruti Baleno will be coupled with the Suzuki Connect app which will provide customers with a variety of smart features. It contains Amazon Alexa voice commands features and more than Forty connectivity modules. Such factors will help in propelling the market demand toward In-Car Infotainment Multimedia Systems industry in the long run.

Government Initiatives to promote Telematics and E-call Services are Driving the Demand for In-Car Infotainment Multimedia Systems:

Government initiatives towards encouraging remote monitoring and e-call services are driving the growth of the In-Car Infotainment Multimedia Systems market. The integration of advanced AI with telematics facilitates collision warning, helps in driver monitoring along with ease in driver identification, gives anti-distraction warnings, cell phone usage notification, and so on. These details are used by enterprises to support their drivers and ensure their safety. Additionally, telematic data reduces damage to vehicles and lowers the collision rate. Such information can be utilized to defend drivers from false claims and can provide assistance in the quick resolution of claims. According to the National Highway Traffic Safety Administration, traffic fatalities in the United States increased to 42,915 in 2021, following a significant increase in 2020. These findings highlighted importance of implementing advanced telematic technologies in order to improve driver safety and security. In January 2021, Qorvo, Inc. launched an integrated emergency calling switch with connectivity modules for automobiles. It included features such as high linearity, low loss, and compact routing switch capable of replacing need for multiple discrete devices ensuring emergency communications. This will reduce emergency response times and increase vehicle safety in a variety of ways. Such factors are set to accelerate the market growth towards In-Car Infotainment Multimedia Systems industry in the coming time. 

In-Car Infotainment Multimedia Systems Market Challenges

Security Concerns associated with the Adoption of In-Car Infotainment Multimedia Systems is Restraining the Market Growth:

The vulnerability of in-car infotainment systems to security breaches acts as one of the major factors impeding the growth of in-car infotainment multimedia systems market. Attacking safety-critical circuits connected to the in-vehicle network is possible via the infotainment system. With access to a car's in-vehicle network, hackers can gain complete control over the vehicle, including the ability to accelerate, apply or release the brakes, as well as lock or unlock the doors. Additionally, a variety of user applications are supported by in-vehicle infotainment systems, comprising of social network access and web browsing tools. These features increase the vulnerability of the in-car infotainment multimedia system to the security attacks. According to a report published in 2022 by Cybersecurity Insider, Gabriel Cirlig, a researcher at the California-based security company Ixia, found that automotive infotainment systems can leak critical data to hackers as they are not developed using modern software security techniques. It was also discovered that information such as call history, contacts, text messages, emails and phone videos were stored on the infotainment unit in plain text format regardless of whether Apple Car Play or Android was connected. Moreover, there were claims that automotive infotainment systems can be readily compromised by cybercriminals as these devices can easily be hacked by online criminals. These factors have been eventually creating an adverse impact on the growth of in-car infotainment multimedia system market size over time.

In-Car Infotainment Multimedia Systems Industry Outlook

Product launches, acquisitions and R&D activities are key strategies adopted by players in the In-Car Infotainment Multimedia Systems Market. The top 10 companies in the in-car infotainment multimedia systems market are:

1. Continental AG
2. Harman International
3. Panasonic Corporation
4. Alpine Electronics, Inc.
5. Denso Corporation
6. Pioneer Corporation
7. Visteon Corporation
8. Clarion Co. Ltd.
9. Delphi Automotive PLC
10. Sony Corporation

Recent Developments 

• In May 2022, Alpine launched a premium car audio system with the goal of providing a live audio experience. It offers excellent Digital signal processing, high-resolution audio quality and body made of carbon-reinforced plastic that enables seamless audio playback without any disturbances.
• In October 2021, Sony Launched XAV-AX8100, an in-car Media Receiver for improved connectivity and Navigation Experience. It offers unique features and powerful sound. The XAV-AX8100 is an improved version of the XAV-AX8000 that has the same sophisticated design, seamless utility and smart features with HDMI connectivity.
• In July 2020, Pioneer launched a detachable infotainment system SDA-835TAB. It has an 8" capacitive screen with excellent resolution and audiophile sound quality. Additionally, it has wide usability as it can be used both inside and outside of the car. 

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