Lemonade Market - Forecast(2023 - 2028)

Lemonade Market Overview

Lemonade Market size is estimated to reach $2,651 million by 2026, growing at a CAGR of 5.7% over 2021-2026. Lemonade is a delicious carbonated drink made combining lemon juice, water, and supersaturation of tartaric acid and serve it up. It is a natural source of vitamin C as well as other nutritional benefits when consumed as part of a balanced diet. These flavors are ubiquitous in soft drinks, juices, and other beverages, and lemonade drinks come in a variety of flavors such as raspberry, strawberry, and others. Lemonade has a variety of health benefits for its users, including digestive aid, kidney stone prevention, weight loss assistance, and cancer prevention. The demand for lemonade has increased as consumers' knowledge of health and wellbeing has grown. Lemonade's health and nutritional benefits are also contributing to the market's rise. The growth of the lemonade market is being fuelled by a rise in lemonade consumption as a cool soft drink. The surge in demand for a non-fizzy drink with health benefits, as well as changes in lifestyle and spending habits, are all contributing to global market expansion. The tendency towards optimum health and welfare, manufacturers have focused on developing novel products in terms of new ingredients or new technology over the years, resulting in a growth in market demand.

Report Coverage

The report: “Lemonade Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Lemonade Market.    
By Product Variety: Cloudy Lemonade, Pink Lemonade and Clear Lemonade.
By Product Category: Frozen Lemonade Concentrate, Fruit Lemonade Concentrate.
By Product Type: Alcoholic, Non-Alcoholic and Powder Mix.
By Packaging Type: Glass Bottle, Pet Bottle, Retort Packaging, Can and Others.
By Distribution Channel: Supermarkets/Hypermarkets, Specialty Store, Convenience Stores, Online Retail and Others.
By Geography: North America (U.S., Canada, Mexico), Europe (U.K, Germany, Italy, France, Spain, Russia, Rest of Europe), Asia Pacific (China, Australia, Japan, South Korea, India, Rest of Asia Pacific), South America (Brazil, Argentina, Others) and Rest of the World (Middle East, Africa)

Key Takeaways

• In 2020, North America dominated the Lemonade Market.
• The customer desire for lower calorie consumption and natural liquids over carbonated drinks is increasing, boosting the demand for lemonade.
• Detailed analysis of the Strength, Weakness, and Opportunities of the prominent manufacturers operating in the market will be provided in the Lemonade Market report.
• However, the market's growth is being stifled by increasingly strict government policies and levies on beverages and beverages in various nations.

Lemonade Market Size, By Distribution Channel, 2020 (%)

Lemonade Market Segment Analysis – By Product Variety

The Lemonade Market based on product variety can be further segmented into Cloudy Lemonade, Pink Lemonade, and Clear Lemonade. Any carbonated soft drink with a lemon flavor is known as clear lemonade. It can be drunk straight up or used as a mixer. Mostly, they are carbonated, clear lemonades are defined by their fizziness. The popularity of clear lemonade is mostly determined by customer preferences for carbonated beverages. Furthermore, this segment is estimated to register the fastest CAGR of 6.2% for the period 2021-2026. Pepsi and Minute Maid, for example, have recently pioneered numerous sparkling lemonades. Lemon and Soda pop Lemonade were among the new products. Clear lemonades are appreciated by customers though since they provide a refreshing sensation. Furthermore, clear lemonade drinks help to minimize acidity, which has a good impact on demand.

Lemonade Market Segment Analysis – By Distribution Channel

The Lemonade Market based on distribution channel can be further segmented into Supermarkets/Hypermarkets, Specialty Store, Convenience Stores, Online Retail, and Others. The supermarkets/hypermarkets segment registers for the highest lemonade market share in 2020. This is mainly owing to facts as these stores are incorporated with numerous alternatives and the availability of varieties of lemonades and their concentrates from various brands. Furthermore, sales of lemonades by hypermarkets are believed to rise effectively as consumers prefer these retail channels for shopping owing to the in-store promotions by retailers and price comparisons are anticipated to further expand the consumption rate over the forecast period 2021-2026.

On the contrary, the online retail segment is forecasted to register the fastest CAGR of 6.7% over 2021-2026. This is mainly owing to the fact that there is an increase in the number of online retail channels, especially in developing economies, which augment the penetration of modern grocery retail chains during the COVID-19, further contributing to the sales of lemonades in the up-coming years.

Lemonade Market Segment Analysis – By Geography

North America dominated the Lemonade Market with major share of 42.4% in 2020 as a result of increased public and commercial financing for R&D in this region. The rising awareness of the benefits of leading a healthy lifestyle would enhance demand for natural drinks such as lemonade drinks in the region, contributing to the market's growth. Lemonade's popularity as a cool soft drink has grown in recent years, particularly during the summer and its demand is expected to continue to rise. More than 85 percent of high schools in the United States have vending machines that provide carbonated drinks to students, causing increased worry about the easy availability of these drinks, which is a crucial element in the Lemonade market's growth.

However, Asia Pacific is poised to outperform all other regions by registering the highest CAGR of 6.4% from 2021 to 2026. Citrus fruits and extracts are in great demand in the region's tropical countries pertaining to shifting taste preferences, associated health advantages, and strong demand for citrus fruits and extracts. Rapid urbanization, greater expenditure, and the expansion of market players in the region's rural sector are all promoting regional market growth and better R&D to develop new types of lemonades enhanced demand for lemonades is rapidly increasing.

Lemonade Market Drivers

Evolving People's Awareness is Projected To Augment Development

The prominent driver driving the Lemonade market during the forecast period 2021-2026 is consumers, which have become more conscious of the adverse effects of artificially flavored drinks, and as a result, buyers are shifting their beverage consumption focus to natural flavoring, which is assisting the market's growth. Apart from this, in many countries, government investments and transcriptional co policies in agronomic systems also promote growth. Companies' participation in developing innovative packaging types to extend the shelf life of drinks and improve distribution channels is fueling the market's expansion. For working people, evolving customer trends and desires for beverages has resulted in an increase in demand for fast juices and beverages. Lemonade concentrate has a number of health benefits, including reducing the risk of heart disease, arthritis, and cancer. These reasons are propelling the lemonade industry forward.

Lemonade Market Challenges

Regulatory Issues of Major Concern, Limiting Market Growth

During the forecast period 2021-2026, the market's growth is being stifled by increasingly strict government policies and levies on beverages and beverages in various nations. For example, the United States federal government has increased taxes on soda and carbonated drinks, resulting in a price increase for lemonade goods, which has harmed the market's growth. Lemonade concentrate also has a relatively short shelf life. As a result, if the product is not sold or consumed in a timely manner, a significant amount of it is squandered. This makes determining the amount of concentrate to be manufactured difficult for manufacturers. Consumers are also hesitant to buy it because of its short shelf life.

Lemonade Market Landscape

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Lemonade market. In 2020, Lemonade market share is fragmented by the top ten players present in the market. The Lemonade market top 10 companies are:

• The Coca-Cola Company
• PepsiCo
• Mike’s Hard Lemonade
• Arizona Beverages
• The Kraft Heinz Company
• Hydro One Beverages
• Bud Light Lime
• Heineken
• Hubert’s Lemonade
• Bacardi Silver Lemonade

Acquisitions/Product Launches

In March 2020, Pepsico launched Pepsi Café which is a blend of Pepsi cola and coffee. The product launched in U.S. retail in two flavors. This launch provided an opportunity to leverage the industry-leading capabilities.

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