Moringa Market - Forecast(2023 - 2028)

Moringa Market Overview

Moringa Market size is estimated at $6.7 billion in 2020, projected to grow at a CAGR of 8.2% during the forecast period 2021-2026. Moringa oleifera is a tree usually titled the drumstick tree, the miracle tree, or the horseradish tree, that has been considerably recognized owing to the benefits it contributes towards physical and mental wellness for many years. Moringa oleifera possesses abundant healthful antioxidants and bioactive plant compounds. Moringa oleifera is greatly nutritive, with the moringa leaves being a wonderful source of abundant vitamins and minerals. A single cup of fresh minced leaves (21 grams) includes 2 grams of protein, vitamin B6 - 19% of the RDA, vitamin C - 12% of the RDA, iron - 11% of the RDA, riboflavin(B2) - 11% of the RDA, vitamin A (from beta-carotene) - 9% of the RDA and magnesium - 8% of the RDA.  The dried leaves are marketed as dietary additives in powder or capsule form in the west. Moringa pods are particularly abundant in vitamin C. A single cup of fresh, slashed pods (100 grams) includes 157% of everyday necessities. Food consumed by communities in the developing economies sometimes has scarce protein, vitamins, and minerals. Moringa oleifera could be a significant source of necessary nutrients in these nations. These nutrition benefits are impelling the progress of the Moringa market. Moringa oleifera has been utilized in traditional herbal medicine for a long time by Indians and Africans and is frequently termed as “panacea,” finding application in over 300 conditions owing to its antioxidant, anticancer, anti-inflammatory, antidiabetic, and antimicrobial properties. Traditional herbal medicine utilizes organic herbs observed around that can be beneficial to the healthiness of communities. Vegetative propagation is the technique of creating novel plants from disconnected vegetative sections like roots, stem leaves, etc. The novel plants generated by vegetative propagation are inherently equivalent to the parent plants. Performing vegetative clippings of moringa is a typical procedure in high-humidity tropical regions. In comparison with other techniques of vegetative propagation, it is more rapid as the tree can attain 3m in height in 3 months and arrives at maturity speedily. Moringa oleifera possesses seeds that include an edible oil and dissolvable water element, superior coagulation characteristics for handling water and wastewater. Moringa oleifera has ample antioxidants, which are compounds that operate against free radicals in the body. Soaring free radicals can bring about oxidative stress, which is related to incessant ailments such as heart ailment and type 2 diabetes. The leaves of Moringa oleifera contain various antioxidant plant compounds, including Quercetin, which supports the reduction of blood pressure and Chlorogenic acid. Moringa leaf powder may boost blood antioxidant levels, and moringa leaf distillate can be utilized as a food preservative. These determinants are propelling the Moringa market during the forecast period 2021-2026.

Report Coverage

The report: “Moringa Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Moringa Market.
By Product Type: Moringa Leaf, Moringa Oil, Moringa Fruits/Pods.
By Oil Type: Industrial, Vegetable.
By Application: Food And Beverages, Cosmetic And Skincare Products, Bakery And Confectionery, Pharmaceutical Industry.
By Distribution Channel: Online, Offline
By Geography: North America (U.S, Canada and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Rest of South America) and Rest Of The World (Middle East, Africa).

Key Takeaways

• The increasing utilization of moringa in nutritive additives is driving the market growth. Further, boost in disposable incomes, a quest for organic constituents by companies manufacturing health products, and customers’ growing preference for organic options over artificially-manufactured commodities is supporting product demand.  
• Geographically, Asia Pacific Moringa Market dominated the Moringa market share in 2020 owing to the heightened consciousness about the health and nutritive advantages of moringa in traditional herbal medicine, particularly in developing economies like India and China. Furthermore, the rising inclination towards veganism and plant-based diet options is fuelling the Moringa market during the forecast period 2021-2026,
• Possessing high cholesterol has been associated with an elevated possibility of a heart ailment. Animal- and human-based investigations have demonstrated that Moringa oleifera can have cholesterol-reducing consequences, conceivably lowering the possibility of cardiac ailments. Moringa can be proliferated from seeds or clippings. Direct seeding is feasible owing to the high germination rate of Moringa oleifera. Clippings of 1 m length and a minimum of 4 cm diameter may be utilized for vegetative propagation.  These advantages are propelling the Moringa market during the forecast period 2021-2026.    
• Moringa seed oil helps safeguard hair from free radicals and maintaining the cleanliness and well-being of hair. Moringa includes a protein that backs the safeguard of skin cells against injury. These beneficial features of moringa are driving the Moringa market during the forecast period 2021-2026. 

Moringa Market: Market Share (%) by region, 2020

Moringa Market Segment Analysis – By Product Type:

Based on Product Type, Moringa Leaf Market accounted for the largest revenue market share in 2020 owing to the high content of nutrients in moringa leaves. Moringa leaf powder is prepared from dried moringa leaves and is extensively utilized in soups, curries, stews, and salads. Moringa leaf powder includes fiber and an ample quantity of vitamin A, vitamin K, vitamin E, and calcium. Further, moringa leaves are utilized in traditional herbal medicine. These determinants are driving the growth of the Moringa Leaf segment in the Moringa Market. The Moringa Oil segment is estimated to grow with the fastest CAGR of 8.9% during the forecast period 2021-2026, owing to its advantages for moisturizing and cleansing the skin, boosting its utilization against acne, a moistening hair healing agent.

Moringa Market Segment Analysis – By Application:

Based on Application, Food and Beverage segment dominates the Moringa Market in 2020 owing to the increased utilization of moringa in beverages and food products. Increased inclusion of moringa in smoothies, tea, nutrition bars, and energy bars is further impelling the growth of this segment. Moringa continues to be used in traditional herbal medicine. The Cosmetics And Skincare Products segment is estimated to grow with the fastest CAGR of 9.3% during the forecast period 2021-2026 owing to the antibacterial characteristics of moringa, which avert acne breakouts and eliminate pimples and headaches.

Moringa Market Segment Analysis – By Geography:

Based on Geography, Asia-Pacific Moringa Market accounted for the dominant revenue share of 35% in 2020, owing to its benefits and importance in the cuisine of some countries in this region. Furthermore, the reliance on several imported dietary additives can be reduced owing to the suitable inclusion of moringa in everyday food intake in developing economies like India. Plant-based cosmetics are adopted more and more over cosmetics prepared from mineral oils by customers in the Asia-Pacific region. Moringa is widely grown in tropical countries like India and Bangladesh in the Asia-Pacific region and is popularly utilized in the traditional herbal medicine of this region. These determinants are propelling the growth of the Moringa Market in the Asia-Pacific region. Europe is estimated to grow with the fastest CAGR in 2021- 2026, owing to the demand for nutritional additives in the European region. The Moringa Market is being fuelled in the European region owing to increased marketing in powder or capsule form in the nutraceutical sector and rising utilization of moringa oil for moisturizing and cleansing in the European Cosmetics Industry. Furthermore, the moringa leaves possess 7 times greater vitamin C than oranges and 15 times higher potassium when compared with bananas and contain calcium, protein, iron, and amino acids which support the recovery of the body and the development of muscle. These determinants are driving the growth of the Moringa market during the forecast period 2021-2026.

Moringa Market - Drivers

Global Prevalence Of Diabetes is Expected to Propel the Demand for Moringa:

 As per the World Health Organization (WHO), 422 million people endure diabetes, specifically in low- and middle-income countries. Diabetes is an incessant metabolic ailment typified by high levels of blood glucose (or blood sugar), which results in severe injury to the heart, blood vessels, eyes, nerves, and kidneys over a period of time. The most prevalent is type 2 diabetes, normally in mature grown-ups, when the body develops insulin resistance or creates insufficient insulin. The predominance of type 2 diabetes has accelerated in nations of all income levels. As per the dietician, Moringa leaves contain antioxidants termed Quercetin, which supports blood pressure reduction, and Chlorogenic acid, which balances blood sugar levels. The Chlorogenic acid available in moringa can support the body in dealing with sugar more effectively and influence insulin additionally. The availability of antioxidants like Quercetin and Chlorogenic Acid in Moringa is fuelling the growth of the Moringa market during the forecast period 2021-2026.

Moringa Market – Challenges

Challenges In Moringa Cultivation Can Decrease The Crop Harvest:

A Moringa tree grows to a mature size of 40’ tall and requires full sun exposure. A blazing, sun-lit location that draws direct sunlight for almost the whole day is excellent for moringa plants. Development can be dwarfed if the plants do not pick up adequate sunlight. Moringa plants bloom when cultivated in well-draining, sandy soils. Moringa plants are easily hurt by root rot. Therefore, they will not do well in excessively compacted soil or soil that maintains a high level of moisture. Moringa plants cannot withstand “wet feet” and are hurt by excessive watering. Occasional deep watering is preferable to repeated light watering for moringa plants. If not pruned, moringa plants will evolve into tall trees with multiple branches, less leaves, and flowers only close to the top of the branches, making harvesting hard. Moringa trees can reach a height of 18 feet in lesser than 6 months, making it difficult to gather the leaves and seed pods. Moringa is effortlessly grown from seed or clippings, owing to which moringa has been cataloged as invasive by the University of Florida/IFAS Assessment of Non-Native Plants in Florida’s Natural Areas, and there are directives to evade moringa all over the state. These features of the Moringa plant can affect the growth of native plants and disturb the ecosystem. These issues are challenging the growth of the Moringa Market during the forecast period 2021-2026.        

Moringa Market - Landscape:

The Moringa Market’s main strategies include innovative product launches, mergers and acquisitions, joint ventures, and R&D activities. Moringa Market top 10 companies are listed below:

• Grenera
• Healing Moringa Tree
• Moringa Farms Inc.
• Moringa For Life
• Natures Velvet Life Care
• Holy Natural
• Kuli Kuli Foods
• Veg India Exports
• Aayuritz Phytonutrients Pvt. Ltd.

Acquisitions/Product Launches:

• In December 2020, Yamba, a family enterprise in Malawi, East Africa, and its headquarters in the Netherlands, Europe, was rewarded with the Amsterdam Prestige Award for its Moringa commodities. It was nominated by Corporate LiveWire. The basic Moringa products of Yamba include Moringa Vegan Capsules, Moringa Powder, and Moringa Capsules.

• In February 2019, Kuli Kuli settled its $5M Series B financing. Griffith Foods, the international product development firm, headed the round with eighteen94 capital, the Kellogg Company’s venture capital fund. Kuli Kuli accepted this crucial diplomatic investment to shape moringa a domestic constituent.

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