Online Advertising Market: Consistent Growth in Number of Internet Users Boosting Demand

IndustryARC’s research analysts have evaluated in a report that the global Online Advertising Market size was at approximately $220 billion to $240 billion as of 2018. The market is set to grow at an impressive CAGR of 37-40% during the forecast period of 2019-2025. The report covers substantial information on how online advertising market will impact our purchasing in upcoming years, and influence of social media such as Facebook. Instagram, Google Plus, and Twitter. The report has identified North America as the region with maximum demand potential, accounting for anywhere from 35% to 38% of the global demand as of 2018. 

“The online advertising market companies are noted the consumer shift to miniaturized electronics such as smartphones and there, in terms of platform, the mobile online advertising market is primed to increment at an exponential CAGR of 50% to 55% during the forecast period,” says the analyst of the report. 

Online advertising is an expansive marketing strategy that enables businesses to spread the idea of their product without any geographical obstruction. Internet, which is a worldwide facility, is the easiest tool to advertise a product or service in the form of search engine ads, pop-up ads, ads on social networking sites, and others. Digital advertising companies are now targeting potential customers on the basis of location, income level, preferences, and behavioral patterns. There is extensive research being conducted on understanding purchasing patterns of people operating the internet, and advertising relevant products on the web pages that they browse. 

According to our analyst, the key companies ahead of the curve in the online advertising market are Google LLC, Facebook, Inc., LinkedIn Corporation, Microsoft Corporation, Twitter Inc, Quora, and Inc. 

Facebook is one of the most desirable online platforms to market a product owing to its uninhibited reach, and global connectivity, especially through smartphones. Nearly one-fourth of the world population is on Facebook and spends a colossal amount of time in browsing content. We have reached a point where Facebook pages, and company advertisements dominate our timelines. Approximately, 2.3 billion users are present on Facebook and spend around 35 minutes on Facebook every single day.  Advertisers monopolize on these statistics and according to Facebook data, 93% of marketers use Facebook regularly. 

Facebook ads capitalize on the importance of images, and try to attract the customer through visual data, and short captions. On average, a person spends around 3 seconds to view an ad which coerces advertisers to focus on the visual aspect.

Amazon is the world’s leading e-commerce website, with an estimated average 300 million users. Nearly 80 million Americans also use Amazon Prime, a splendid tool for direct digital marketing. Amazon ads are similar to Google ads, and come with the ‘sponsored’ label along with them. When a customer types a product name in the search box, Amazon presents matching advertisements which the customer is more likely to go for. Amazon’s online marketing strategy is highly effective and has led it to break its targets and report a $3 billion revenue through its advertising sales. 

Online ads are more popular than other forms of advertising because their reach is not hindered by any limiting parameters. They are viewable to anyone, and everyone which makes them one of the most accessible tools available for companies to sell their products. Target websites are also capitalizing on this feature, and coming up with effective strategies to earn more market revenue and lure more advertisers.

If a business’s budget is strict, they can use this facility to alter their strategies and see which advertisement works the most. Companies allow them, advertisers, to pay for each click, thus saving them from investing a lump sum amount in the beginning itself, and giving them the opportunity to understand the financial worth of their ad. 

Google has come up with an opportunity for non-profit organizations to advertise for free on their website. With nearly 3.5 billion searches every day, Google aims to help NGOs in acquiring more volunteers, and helping their businesses grow.

With nearly one-fourth of the world on Internet, online marketing is a surreal opportunity for companies to maximize their profits, and earn like never before. Marketers now spend maximum time in devising techniques to earn through online advertisements. The online advertising market is robustly growing, and will experience an unprecedented expansion in the upcoming years. 

Digital Video Advertising Market: By type (Ad formats, Ad units); By Device (Desktop, Mobile device, Tablets, Over the top devices, others); By Service Platforms (Ad Exchange, Ad Network, Agencies, Agencies trading desk, others); By End User(Manufacturing, Healthcare, Retail, Automobile, others);By Geography - Forecast(2018-2023)

Programmatic Display Advertising Market: by device (Mobile devices, Desktops, Retail displays and others); by trading channels (Hybrid, Direct deals, Automated deals, Open real-time bidding and Private real-time bidding) - With Forecast (2018-2023)