Protein Supplements Market - Forecast(2023 - 2028)

Protein Supplements Market Overview

Protein Supplements Market size was estimated at $18.9 Billion in 2020, projected to grow at a CAGR of 8.9% during the forecast period 2021-2026. The increased proclivity of younger generations, particularly millennials, for balanced meals, high-protein diets and healthy consumption is one of the main factors driving the protein supplement industry's rise. Athletes use protein supplements to help them perform better and recover faster. Dietary changes cause a shift in the gut microbiota, which can be helpful or harmful to the host. Protein is an important micronutrient that helps build muscle, makes enzymes & hormones and repairs tissue. Millennials are far more health-conscious and knowledgeable than previous generations, which has resulted in a huge increase in high-protein diets and nutritional dietary supplement usage. In 2019, over 39% of millennials in the United States consumed protein-based products for the aim of muscle bulking, according to CRN (Council for Responsible Nutrition) estimates. Protein supplement market growth is estimated to be fueled by the desire to meet nutritional needs and improve athletic performance, as well as changing lifestyles. The major constrain is that some protein powders make up a glass of milk in to a drink having more than 1,200 calories leading to excess weight gain and unhealthy spike in blood sugar. Protein supplements are made from both animal source and plant source. DHA, or docosahexaenoic acid, is an omega-3 fatty acid. DHA is abundant in fatty fish such as salmon and anchovies, just like the omega-3 lipid eicosapentaenoic acid (EPA). As the body can only produce a tiny quantity of DHA from other fatty acids, it is needs to be incorporated in to diet or in the form of a protein supplement. Protein supplement market is accelerating owing to the rising demand for protein supplements that contain docosahexaenoic acid in it.

Report Coverage

Key Takeaways

• Protein supplements are prominent among gym goers and fitness enthusiasts since they help with muscle building, metabolism, energy levels, heart health, and weight control, among other things.
• Increased engagement in sports and fitness activities has resulted from rising consumer awareness and a desire to live active and healthy lifestyles, increasing demand for protein supplements.
• Protein Supplements Market expansion is expected to be aided by increasingly growing new product launches with various flavours, high fiber content, is accelerating the market growth.
• For instance, Danone announced the commercial release of its Vega One plant-based protein products in China in May 2020, with the Vega One Sport specifically tailored for athletes. This food combines proteins from a variety of sources, including pumpkin seeds, alfalfa, sunflower, and peas.

Protein Supplements Market: Market Share (%) by Region, 2020

Protein Supplements Market Segment Analysis – By Source:

Based on Source, Protein Supplements market is segmented into Animal Based and Plant Based. Animal Based Segment is accounted for the largest revenue market share in 2020. This group includes egg, whey, chicken, casein, and beef, as well as other meat and dairy proteins. Animal-based proteins are sometimes referred to as complete proteins since they include all of the essential amino acids. Whey and casein were the most common animal-based proteins in 2020. Whey concentrates, isolates, and hydrolysates all have a great amino acid profile and digestibility. However, as hydrolyzed whey proteins are more expensive than normal whey proteins, several manufacturers only use small amounts of them in their products. Whey protein is prominent among bodybuilders and athletes because of its ability to aid muscle building and overall body growth. Whey protein powders are also recognized for being one of the highest-quality and healthiest forms of protein, as well as being simple to digest and absorb. As well as whey protein specifically increase beneficial gut microbiota to better gut health and weight loss. Plant Based Segment is predicted to grow with the fastest CAGR of 9.3% in the forecast period 2021-2026 owing to the rising popularity for these products. Plant sources for these products include soy, rice, wheat, canola, pea, potato, hemp, almond, and oat. Soy is the most common, as it includes all nine essential amino acids. It also contains nutrients like glutamine, arginine, and BCAAs that aid in muscle repair and absorption.

Protein Supplements Market Segment Analysis – By Product Type:

Based on Source, Protein Supplements market is segmented into Protein Powder, Protein Bar, Protein Drinks, and others. Powder Protein Segment is accounted for the largest revenue market share in 2020. The powders contain a variety of proteins such as whey, casein, soy, pea, and egg. Among other things, these powders are high in vitamins, greens, minerals, grains, fibers, additional fats, and/or thickeners. They assist the human body in growing and toning muscles, producing enzymes and hormones, losing weight and healing tissues, and enhancing gut flora to promote gut health. Rising end-user demand for these powders will drive the industry ahead. Furthermore, the segment's growth is expected to be supported by the market's availability of a broad range of products from numerous firms. Protein Drinks Segment is projected to grow with the fastest CAGR of 9.5% in the forecast period 2021-2026. Protein drinks have precise formulation for immediate consumption and have a high protein content and is taken before/after a workout or on the fly and are most popular among people that follow high protein diet. These proteins are easily absorbed by the body and aid in the growth of lean muscle as well as muscle repair. Protein drinks are expected to expand at a quicker rate than the other major protein supplements due to growing demand.

Protein Supplements Market Segment Analysis – By Geography:

Based on Geography, North America Protein Supplements Market accounted for the 35% revenue share in 2020. North America's dominant position in the plant-based protein supplements market is owing to the higher consumer adoption of high protein diets, nutritional supplements, rising health consciousness and living standards. Moreover, the well-established functional foods industries, the large number of well-established sports clubs and gyms, along with greater focus on healthy living, and growing clean label trend in this region is driving the accelerating the demand for protein supplements. This increase linked to a rise in the usage of dietary supplements as people become more aware of the health advantages of taking them. Dietary supplements were taken by 80% of individuals in the United States in 2016, according to the United States Pharmacopeia Convection. Over the forecast period, an increasing number of novel omega-3 fatty acid like docosahexaenoic acid and protein-rich products are projected to contribute to considerable growth in this region. Asia-Pacific is poised to grow with the fastest CAGR in the forecast period 2021-2026. Growing economies and improved knowledge of the need of a healthy diet, rising urbanization and affluence, increased involvement in sports and leisure activities, and a growth in the number of fitness facilities and sports clubs in the region all contribute to increased product demand.

Protein Supplements Market Segment Analysis - Drivers

Growing Demand for Protein Supplements Owing to COVID-19 Pandemic:

The COVID-19 epidemic has put a lot of strain on the nutraceutical and functional food industries. Several frontline workers, including physicians, nurses, other medical experts, hygiene workers or sweepers, and others, are working tirelessly to stop the spread of the new coronavirus. To combat the condition, government authorities have urged residents to eat a healthy and nutritious and protein rich diet. This is projected to increase demand for protein supplements that provide the required elements for the body's excellent health like increasing gut microbiota for good gut health and optimal functioning. In addition, beta-lactoglobulin, alpha-lactalbumin, immunoglobulin, and lactoferrin are all bioactive components found in whey protein. Whey protein is also a good source of branched chain amino acids, which are especially beneficial to athletes and those with sarcopenia.

Protein Supplements Market Segment Analysis - Challenges

High Cost of Protein Supplements:

The high cost of Protein supplements and the negative effects associated with them are likely to limit the Protein supplement market's growth. Proteins required for good skin, hair, and nails are all provided by Protein supplements. However, such products frequently include high dosages of vitamins and minerals, which can induce constipation, diarrhea, and other gastrointestinal issues. Allergies may be triggered by the inactive components. Moreover, Long-term protein supplementation is harmful to the gut microbiome and restraining the market growth.

Protein Supplements Market Segment Landscape:

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Protein Supplements Market. Protein Supplements Market top 10 companies are Danone SA, Glanbia plc., True Nutrition, Now Health Group, Inc., Orgain Inc., Nutiva Inc, General Nutrition Centers (GNC) Holdings, Inc., The Simply Good Food Co, Iovate Health Sciences International Inc., MusclePharm Co, Kerry Group Plc., CytoSport, Inc., The Nature's Bounty Co, Reliance Vitamin Company, Inc., Herbalife Nutrition, Inc.

Acquisitions/Product Launches:

• In April 2021, GNC inked a retail distribution arrangement with PlantFuel, a plant-based nutritional supplement company, to deliver its products to over 2,300 GNC stores and the company's website. This includes items like Performance Protein, which has 20 grams of protein, as well as vegan-fermented BCAAs like PeakO2 performance mushrooms and InstAminos, as well as a variety of other plant-based performance supplements.
• Burcon NutraScience Corporation and an investor group formed a joint venture in May 2019 to develop a new C$65 million pea protein and canola protein commercial manufacturing plant in Western Canada. Burcon's Peazac and Peazazz pea proteins, as well as Nutratein, Puratein, and Supertein canola proteins, will be delivered by the plant.
• In 2019, through an exclusive collaboration with Indian firm Smart Brands, Australian company Vitaco's sports nutrition brand Musashi expanded into the Indian Protein Supplement Market. The transaction was intended at importing the firm's hormone-free whey protein supplement products from its New Zealand production plant to meet a rising demand from local authorities for imported whey protein supplements.

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