PVC Cling Film Market - Forecast(2023 - 2028)

PVC Cling Film Market size is forecast to reach $XX million by 2025, after growing at a CAGR of 5.4% during 2020-2025,  due to growing demand from the food and beverage industry, as well as increasing urbanization across the world and the rising need for ready to eat, on-the-go food products. PVC cling films are commonly used for wrapping and securing foodstuffs from foreign particles and organisms in food industry. Since they exhibit excellent properties such as chemical resistance, strength, endurance, light weight and the ability to withstand physical damage, they are widely used for packaging and handling by the meat, poultry and seafood processing industries. Growing consumer demand for cling films for household purpose and growing demand for packaged food in countries such as China, India and Mexico will further drive the PVC cling film market over the forecast period.

The report: “PVC Cling Film Market– Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the PVC Cling Film Industry. 

By Type: Manual film, Machine Film and others.

By Thickness: 10 Microns, 10 to 15 Microns, 15 to 20 Microns, and More than 20 Microns.

By End use Industry:  Food and Beverage (Dairy Products, Fruits and Vegetables, Meat, Bakery & Confectionary, Seafood and others), Cosmetics and HealthCare, Households, Industrial and others.

By Geography: North America, South America, Europe, APAC, and RoW.

Food and beverage held the largest share in the PVC cling film market in 2019 and is growing at a CAGR of 5.8%. These cling films are used in food and beverage packaging to prevent contact with microorganisms over an elongated period of time, resulting in improved shelf life. They stick to the container without any adhesives, providing the user with flexible packaging solutions. PVC cling film is used in different areas such as cheese packaging, meat, vegetables, fish, biscuits, fruits and so on. This is due to its ability to conserve food for longer periods of time. These are cost effective compared to other packaging materials such as aluminum food wraps and foils. Furthermore, different food outlets such as restaurants, coffee shops, fast food chains are using the product in bulk. These factors will create a lucrative opportunity for the PVC cling film market during the forecasted period.

Asia Pacific held the largest share in the PVC cling film market in 2019 up to 28%, owning to their growing usage in emerging economies' food packaging sectors such as China, India and Indonesia. China is expected to lead Asia-Pacific in terms of demand for PVC cling films. With the increasing trend of packaged food products, demand for cling films in the country has increased considerably. They are mostly used for fruits, vegetables, sandwiches and raw meat packaging, as the film helps to conserve food and prevent pollutants. The demand for cling films has also seen rapid growth from the healthcare sector in the region. With the growing healthcare spending, the region's demand for cling films is likely to increase in the coming years.

Rapid growth of urbanization in emerging economies such as China and India has led to increased consumer acceptance of on-the-go food habit. Growing number of single-person households as well as fast-paced lifestyle has led many people to prefer prepared meals. Food preservatives are used widely in food processing to improve the shelf life and maintain product quality. However, people are becoming more and more conscious of the adverse effects of eating processed foods with additives. According to a paper published by The Royal Society of Chemistry in 2011, entitled "Food & Functions.", there is an increasing need to replace artificial preservatives with natural food ingredients with antimicrobial activity. However, natural ingredients are comparatively expensive, therefore PVC cling film is preferred for the packaging of expensive products as well, as they extended shelf life. These plastic film decreases the probability of growth of germs and makes the food safer and healthier. Hence, PVC cling film is gaining popularity among people. 

There are some drawbacks of PVC cling films that can hamper the wrapped product that includes, poor cling film resistance to extreme weather, rough transport, and high temperature. In addition, the product is correlated with some safety and environmental issues, and the product is not recyclable. Increasing restrictions on single use plastics, combined with increased awareness of environmental impacts among people, would have a negative effect on product demand.

Technology launches, acquisitions and R&D activities are key strategies adopted by players in the PVC Cling Film Market. In 2019, the market of PVC Cling Film Market has been consolidated by the top five players accounting for xx% of the share. Major players in the PVC Cling Film market are Graco Adhesives, Anchor Packaging, Berry Plastics, AEP Industries Inc., Bemis Company Inc., Dow Chemical Company, FUJI Seal International Inc, Intertape Polymer Group Inc. and  E I du Pont de Nemours and Co, among others.