RTD Coffee Market - Forecast(2023 - 2028)

RTD Coffee Market Report Coverage

The “RTD Coffee Market Report - Forecast (2022-2027)” by IndustryARC, covers an in-depth analysis of the following segments in the RTD Coffee Market.

Key Takeaways

• Geographically, Asia-Pacific (RTD Coffee Market share) accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027 owing to the surging emphasis of customers on healthy diet options in terms of convenience food like RTD coffee with antioxidants in this region.
• The growth of the RTD Coffee Market is being driven by the increasing inclination of the youth towards sports, gymming and physical activities resulting in a greater requirement for RTD coffee with antioxidants. However, accepted practices of brewing hot coffee are some of the major factors hampering the growth of the RTD Coffee Market.
• RTD Coffee Market Detailed Analysis of the Strengths, Weaknesses and Opportunities of the prominent players operating in the market would be provided in the RTD Coffee Market report.

RTD Coffee Market Segment Analysis - by Product Type

The RTD Coffee Market based on product type can be further segmented into Café Latte, Cappuccino, Espresso, Café Mocha, Flat White, Cold Brew Coffee, Decaffeinated and Others. The Cold Brew Coffee Segment held the largest share of the RTD Coffee Market in 2021. This growth is fueled by the expanding inclination of purchasers towards cold brew coffee attributed to its flavor and texture. The growing awareness of consumers regarding coffee beans yielding coffee including vitamins like niacin is further propelling the growth of the Cold Brew Coffee segment. Furthermore, the Cappuccino segment is estimated to grow with the fastest CAGR of 9.1% during the forecast period 2022-2027. It is because of the soaring health advantages of cappuccino like the presence of antioxidants that avert the damage of tissue and minerals helping the application of insulin with coffee including vitamins like niacin.

RTD Coffee Market Segment Analysis - by Packaging Type

The RTD Coffee Market based on packaging type can be further segmented into Bottles, Cans, Tetra Packs and Others. The Bottles Segment held the largest share of the RTD Coffee Market in 2021. This growth is driven by the increasing application of glass bottles and PET bottles globally for the packaging of RTD Coffee. PET bottles are favored more than conventional glass bottles since novel technology permits these bottles to perform more than just carry beverages. The enhanced shelf life and preservation apart from being accessible in economic formats are further propelling the growth of this segment. Furthermore, the Cans segment is estimated to grow with the fastest CAGR of 8.3% during the forecast period 2022-2027 due to the snowballing advantages of canned packaging like flavor preservation and improved convenience for purchasers.

RTD Coffee Market Segment Analysis - by Geography

The RTD Coffee Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. Asia-Pacific (RTD Coffee Market) dominated the RTD Coffee Market with a 35% share of the overall market in 2021. The growth of this region is fueled by the presence of several prominent regional makers in distinct nations of the Asia-Pacific region. The surging focus on cold brews and iced versions in India and China is further propelling the growth of the RTD Coffee Market, thereby contributing to the RTD Coffee Industry Outlook, in the Asia-Pacific region.

Furthermore, the North American region is estimated to be the region with the fastest CAGR over the forecast period 2022-2027. This growth is driven by the factors like emerging demand for convenience and nutrition-enabled products in the North American region. The existence of vitamins like niacin in coffee is further fueling the progress of the RTD Coffee Market in the North American region.

RTD Coffee Market Drivers

Massive Interest in RTD Coffee:

The fall of carbonated soft drinks together with a growing coffee shop culture is fueling the growth of the RTD Coffee Market. Rising brands have benefitted from the switch in coffee intake behavior. La Colombe commenced as a high-end coffee shop chain. However, it entered the RTD Coffee category with a line of premium draft latte cans in a series of flavors targeted to attract coffee shop-goers. This led to La Colombe capturing 1% of the U.S. RTD Coffee Category in its earliest year. The massive interest in RTD coffee is therefore fueling the growth of the RTD Coffee Market during the forecast period 2022-2027.

Soaring Demand for Ready-to-Drink (RTD) Coffee with Functional Advantages:

Customers presently seek Ready-to-Drink (RTD) Coffee with functional advantages. Ready-to-drink (RTD) coffee that assists relaxation, provides antioxidants or includes protein is in high demand. Currently, cold coffee can offer more than just a caffeine hike. Point Blank cold brew coffee is arranging itself as a pre-and post-workout drink with 65mg of caffeine per package. The soaring demand for ready-to-drink (RTD) coffee with functional beverages is therefore driving the growth of the RTD Coffee Industry, thereby contributing to the RTD Coffee Industry Outlook during the forecast period 2022-2027.

RTD Coffee Market Challenge

Side Effects Associated with Excessive Intake of Coffee:

Riboflavin found in coffee assists in performing numerous chemical reactions termed oxidation and reduction reactions. A deficiency in riboflavin can be harmful. Riboflavin deficiency can result in an inflamed tongue, painful peeling of lips and scaly skin. Excessive intake of coffee may result in symptoms like anxiety, heart pulsations, nervousness and decreased cognitive performance. Coffee intake needs to be limited to two cups every day if one undergoes symptoms of anxiety. Excessive consumption of coffee can result in an upset stomach, diarrhea and dehydration. These issues are thus hampering the growth of the RTD Coffee Market.

RTD Coffee Industry Outlook

Novel product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the RTD Coffee Market. The top 10 companies in the RTD Coffee Market are:

1. The Coca-Cola Company
2. Nestle SA
3. Suntory Beverage and Food
4. Starbucks Corporation
5. Arla Foods amba
6. McDonald's Corp.
7. PepsiCo Inc.
8. illycaffè S.p.A.
9. The J.M. Smucker Company
10. Lotte Chilsung Beverage Co.

Recent Developments

• In November 2021, Coca-Cola declared that it had acquired sports drink maker Bodyarmor in a deal worth $5.6 billion. This most recent development depicts the largest acquisition in Coca-Cola’s history as it seeks to extend its base. 

• In July 2021, Nestlé and Starbucks Corporation declared a novel collaboration. This aims to deliver Starbucks Ready-to-Drink (RTD) coffee beverages to exclusive markets across Southeast Asia, Oceania and Latin America. The firms would endeavor to promptly bring these coffee beverages to consumers as of 2022.

• In July 2020, it was reported that the Coca-Cola Co. would introduce a ready-to-drink 12-ounce coffee product in January. It would also enter the hard seltzer market. The firm would launch a product termed Coca-Cola with Coffee that blends the taste of Coca-Cola with 100% Brazilian coffee.

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