Sound Insulation PVB Film Market - Forecast(2023 - 2028)

Sound Insulation PVB Film Market Overview

Sound insulation PVB film market size is forecast to reach US$813.8 million by 2026, after growing at a CAGR of 3.8% during 2021-2026, owing to the increasing usage of sound insulation PVB film in various end-use industries such as automotive, aerospace, and architecture, and more. PVB films with enhanced vibration damping behavior provide an alternative to poured resins for glazing systems, owing to which its demand is increasing in these end-use industries. 

The sound insulation PVB film industry is growing as people become more concerned about harmful noise in highly populated areas and as people become more conscious of the importance of energy-efficient buildings. The construction industry's rapid expansion has raised the demand for laminated safety glass, propelling the market forward. Furthermore, the flourishing automotive industry is also expected to drive the sound insulation PVB film market substantially during the forecast period.

Covid-19 Impact

The COVID-19 pandemic outbreak is having a huge impact on the automotive and construction industry. Construction and engineering operations have been temporarily halted in several regions. For example, in Quarter 2 (April to June) 2020, construction products in the United Kingdom dropped by a record 35.0 percent as compared to Quarter 1 (January to March) 2020. Furthermore, car manufacturing has been halted, resulting in a significant decline in the overall automotive market. 

Demand for new commercial vehicles in the EU remained low in June 2020 (-20.3 percent), according to the European Association of Automotive Manufacturers, though the rate of decline slowed compared to April and May. With the decrease in automotive production and construction activities, the demand for sound insulation PVB films has significantly fallen, which is having a major impact on the market.                   

Sound Insulation PVB Film Market Report Coverage

The report: “Sound Insulation PVB Film Market – Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the sound insulation PVB film Industry.

By Type: Standard, and High Performance
By End-Use Industry: Automobile (Passenger Cars, Light Commercial Vehicles (LCV). Heavy Commercial Vehicles (HCV), and Others), Building and Construction (Residential, Commercial, and Industrial), Aerospace (Commercial, Military, and Others), and Others
By Geography: North America (U.S., Canada, and Mexico), Europe (U.K, Germany, France, Italy, Netherlands, Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), Rest of the World (Middle East, and Africa)

 Key Takeaways

• Asia-Pacific dominates the sound insulation PVB film market, owing to the increasing manufacturing & construction activities in APAC due to various government initiatives such as “100 smart cities” and “Housing for all by 2022”.
• Most building glass these days uses sound insulation PVB films, because of the excellent anti-seismic intrusion ability of laminated glass. The middle film can withstand continuous attacks by hammers, helicopters, and other weapons, and can withstand bullet penetration for a long period, and its safety measures are very high.
• The sound insulation effect in the modern living room has become one of the important factors to measure the quality of housing. Using the laminated glass of PVB middle film can block sound waves, enhance vibration damping, maintain a quiet and comfortable office environment, owing to which there is an upsurge in its demand.

Figure: Asia-Pacific Sound Insulation PVB Film Market Revenue, 2020-2026 (US$ Million)

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Sound Insulation PVB Film Market Segment Analysis - By End-Use Industry

The building and construction segment held the largest share in the sound insulation PVB film market in 2020 and is growing at a CAGR of 6.9% during 2021-2026, owing to the increasing usage of sound insulation PVB films in the building and construction industry. The trend is leaning towards greater use of glass in building and construction. The sound insulation PVB film gives laminated safety glass its properties of safety and security, noise reduction, and ultra-violet (UV) protection, which makes it a great safety material for a variety of architectural applications. 

PVB sound insulation films are recognized in the building and construction industry as a highly robust commodity as architects and designers innovate and push the limits of design and environmental issues with the increased use of laminated safety glass. In several applications, PVB sound insulation film is used, such as commercial and industrial façades, balustrades, overhead glazing, floors and stairs, residential glazing systems, interior glazing systems, explosion and explosion resistance, burglar resistance, and resistance to bullets. Thus, the increasing application of sound insulation PVB film and the expanding building and construction market is the major factor driving the demand for sound insulation PVB films in the building and construction market during the forecast period.

Sound Insulation PVB Film Market Segment Analysis - By Geography

Asia-Pacific region held the largest share in the sound insulation PVB film market in 2020 up to 39% and is growing at a CAGR of 4.5% during 2021-2026, owing to the increasing demand for sound insulation PVB films from the expanding building and construction industry in the region. Building and construction industries are thriving in countries such as India and Singapore, where governments are investing heavily in expanding the sector. 

The Indian government has launched initiatives such as "100 smart cities" and "Housing for All by 2022," which are expected to drive the residential construction market in India over the forthcoming years. In 2019, the Thailand government allocated THB4 billion (US$125.6 million) to finance five low-cost housing projects in the country. Certain public-private partnership (PPP) projects are underway in Thailand as part of the Eastern Economic Corridor Act BE 2561 (2018) (EEC Act) of the Thai government, which will promote investment in the EEC. 

Furthermore, the building and construction activities are also increasing in the Asia Pacific countries, owing to the various government initiatives such as Foreign Direct Investments (FDI). And sound insulation PVB film is extensively utilized in the buildings in components such as glass window panes, glass facades, and interior glazing as it significantly reduces noise pollution in the buildings. Hence, with the increase in construction activities across the Asia Pacific, the demand for sound insulation PVB film will be foreseen to grow enormously during the forecast period.

Sound Insulation PVB Film Market - Drivers

Increasing Automotive Production

Recently, in addition to safety, the functions needed for automotive glazing systems are becoming more complex to meet customer needs, such as comfort, safety, and environmental concerns. Sound insulation PVB interlayer for laminated glass is, of course, taken as a practical way of introducing new functions to the automotive glass system, as demand from the rising automotive industry increases. According to the International Clean Transport Council (icct), new car registrations in the EU have risen marginally to a level of 15.5 million in 2019. 

In 2019, the sport utility vehicle (SUV) category accounted for nearly 5.7 million new vehicles, 10 times as many as in 2001. India's annual production in 2019 was 30.91 million vehicles, according to Invest India, compared to 29.08 million in 2018, recording a healthy 6.26 percent growth. Also, by 2026, the US$118 billion Indian car industry is projected to cross US$300 billion. Also, the demand for more glass in larger passenger windows and sunroofs is increasing the demand for window insulation film. Thus, increasing automation production will require more sound insulation PVB films for reducing noise arising in the automotive, which will act as a driver for the sound insulation PVB film market during the forecast period.    

Flourishing Aerospace Industry 

Sound insulation PVB film exhibit a huge range of physical properties, owing to which it is largely employed in the aerospace sector. In the aerospace industry, acoustic polyvinyl butyral (PVB) films are often used in heads-up-display (HUD) panels for reducing aircraft noise. Thus, there is an increasing demand for sound insulation PVB films from the aerospace sector. China was the second-largest civil aerospace and aviation services market in the world in 2019, and one of the fastest-growing markets, according to the International Trade Administration (ITA). 

Boeing predicted that China's airlines will spend US$1.4 trillion on 8,600 new planes and US$1.7 trillion on commercial aviation services over the next 20 years in November 2020. According to Boeing's current business forecast, the Middle East would need 2,520 new aircraft by 2030. Also, according to Boeing, demand for 2,300 aircraft, worth US$320 billion, is expected to rise over the next 20 years in India. Hence, the increasing aviation industry acts as a driver for the sound insulation PVB film market.

Sound Insulation PVB Film Market - Challenges

Availability of Alternate Material

Two different polymer materials that can be used for glass laminated structures are ethylene-vinyl acetate (EVA) film and acoustic polyvinyl butyral (PVB) film. For several years, PVB has been the reference matter for the laminating of glass in the construction and automotive industries. Because of some advantageous properties, EVA challenges the new PVB as a laminated material. For different applications, it is a good alternative material, as it is capable of fulfilling all the main properties that PVB films have. 

Besides, it is also able to overcome some of the drawbacks of the PVB, outperforming PVB. Furthermore, the sound insulation PVB film is sensitive to air vapor, edges need protection as long-term exposed or poorly protected edges may product local degumming. All these factors are hampering the sound insulation PVB film market growth during the forecast period.

Sound Insulation PVB Film Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the sound Insulation PVB film market. Major players in the sound insulation PVB film market are Eastman Chemical Company, Jiangxi Rongxin New Materials Co. Ltd.,  E. I. du Pont de Nemours and Company, Sekisui S-LEC, Kuraray Co., Ltd., Everlam GmBH, ChangChun Group, Kingboard Chemical Holdings, Huakai Plastic Products Co. Ltd, and Zhejiang Decent Plastic Co., Ltd.

Acquisitions/Technology Launches

• In January 2021, In Italy, Satinal built the second EVA film production line. Around the same time, the R&D team created new products, which are now available in the STRATO® COLOUR product line. The noise reduction properties of STRATO® PLUS and STRATO® EXTRA CHIARO are outstanding.

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