Sports Food Market - Forecast(2023 - 2028)

Sports Food Market Overview

Sports Food Market Size is estimated to reach $59.2 billion by 2027. Furthermore, it is poised to grow at a CAGR of 4.7% over the forecast period of 2022-2027. Sports food is a food or a combination of foods that have been specially prepared to help athletes achieve certain nutritional or performance goals. For the following, specific regulations have been established: supplements with high carbohydrate content and supplements with protein and energy. Peak performance necessitates proper nutrition and diet. Athletes’ use of multivitamin supplements is a critical component driving the sports food industry owing to its advantages. Beverages make up the majority of the sports food industry. The sports food sector is projected to boom in the near future. This is owing to the increased availability of these items on the internet, in supermarkets, and in department shops.

Sports food consists of an energy bar, a protein bar, and nutritional powder. Recognizing the demand for sports nutrition, companies are progressively developing a variety of supplement powders and energy drinks. Given the hurried pace of modern life, obtaining the necessary nutrition for athletes in a single package is straightforward. As a result, carbohydrates and protein meals are becoming increasingly popular in the sports food industry, which is experiencing higher sales. Soya and whey are important sources of dietary supplements and protein powder in sports nutrition. As a consequence of the growing demand for sports food, the sports nutrition business has prospered, and it is estimated to continue to grow and sell sports food in the forecast period 2022-2027.

Sports Food Market Report Coverage

The report: “Sports Food Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Sports Food Market.

By Type- Sports Food, Sports Drinks, Sports Supplements, Meal Replacement Products, Weight Loss Products.
By Application- Pre-workout, Post-workout, Weight Loss, Others.
By Formulation - Tablets, Capsules, Powder, Soft gels, Liquid, Gummies.
By Consumers – Children, Adult, Geriatric.
By Distribution Channel- Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and others.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021 as the penetration rate of fitness clubs is increasing as a result of consumers' growing worries about their health. Asia-Pacific is estimated to offer lucrative growth opportunities to the manufacturers owing to increasing. The proliferation of athletes is predicted to augment the market growth during the forecast period of 2022-2027.
• The growing awareness about health is estimated to drive the market growth of the Sports Food Market. Sports Food poses threat to the market growth.
• A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Sports Food Market Report.

Sports Food Market Segmentation Analysis- By Application

Sports Food Market based on the application can be further segmented into Pre-workout, Post-workout, Weight Loss, and Others. Post-workout held a dominant market share in the year 2021 and is estimated to be the fastest-growing, with a CAGR of 6.4% over the forecast period of 2022-2027. Repairing injured muscles, enhancing muscle gain, recuperation, and maintaining muscle mass are all advantages of post-workout supplements. The category is estimated to grow owing to the numerous advantages of post-workout supplements as well as increased awareness of post-workout supplements. Post-workout supplements including branched-chain amino acids, glutamine, and casein are gaining popularity throughout the world as people become more aware of their advantages. Hence, the post-workout segment is dominating the market.

Sports Food Market Segmentation Analysis- By Consumer

Sports Food Market based on the consumer can be further segmented into Children, Adults, and Geriatric. The adult segment held a dominant market share in the year 2021 and is estimated to be the fastest-growing, with a CAGR of 7.1% over the forecast period of 2022-2027 owing to the fact that a high majority of customers are between the ages of 18 and 64. Furthermore, consumers in this age range are very engaged in fitness and sports, which is fuelling the segment's growth. Furthermore, the growing number of working women is pushing the demand for women's sports nutrition in this age bracket. Supplement use is increasing as disposable money rises and worries about maintaining a healthy lifestyle grow.

However, owing to rising expenditure on health goods and supplements and rising awareness about well-being, the adult segment is estimated to be the fastest-growing segment over the forecast period. The industry is being fuelled by increasing availability and demand for sugar-free, vegan, and handy supplement formulations, as well as the expanding trend of holistic well-being. Hence, the adult segment is dominating the market.

Sports Food Market Segmentation Analysis- By Geography

The Sports Food Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 33% in the year 2021 as compared to the other counterparts on account of Increased engagement in sports, health clubs, sports clubs, and gyms, as well as an increasing emphasis on remaining healthy and in shape. These are some of the major factors that are propelling the sports nutrition business forward in this region. 

However, Asia-Pacific is estimated to be the fastest-growing, over the forecast period of 2022-2027 on account of the changing lifestyles of consumers in the Asia-Pacific region, notably in India and China, which are paving the way for sports nutrition food to become a handy meal option for satisfying hunger and providing nutrition after sports or exercise. In 2020, China, for instance, China had the greatest yearly income from fitness clubs in the world. As a result, one of the primary factors driving the sports nutrition market is consumer participation in sports.

Sports Food Market Drivers

Increasing demand for sports food from Geriatric Population is driving the Sports Food Industry

Senior citizens are increasingly interested in sports nutrition formulas that always help them acquire energy, strength, and muscular health. Supplements are also becoming more popular among gym-goers. Whey supplements were utilized by 40% of gym-goers in India in 2019, according to MuscleBlaze. Furthermore, as more people participate in sports activities and events, fitness enthusiasts are using supplements to improve their endurance, strength, and stamina. Biking, running, and walking was chosen by 44.9% of respondents in a poll done by New Hope Network, a media firm, in April 2020. Walking climbed by 18% in the past 15 days of March 2019, according to Garmin GPS monitoring data. Thus, increasing demand for sports food is driving the market.

The rising prevalence of lifestyle diseases and health awareness is propelling the market expansion

Increasing attention to nutritional features such as protein, calorie content, and fiber boosts the entire market. Obesity and other lifestyle problems are becoming more common. Obesity is estimated to affect around half of the U.S. population by 2030, according to a study published in the New England Journal of Medicine. Eurostat estimates that 52.7% of European Union citizens are overweight. As a result, as the obesity rate rises, so they need sports nutrition solutions for weight loss. According to CDC 2019, the prevalence of severe obesity was highest among adults aged 40–59 compared with other age groups. Hence, rising health awareness and increasing prevalence of diseases like obesity are driving the market.

Sports Food Market Challenges

Adverse effects on health owing to excessive consumption of sports supplements are restraining the market

Over-the-counter and internet sports supplements are commonly accessible. They have undisclosed chemicals in them, such as androgenic steroids. Almost one out of every five sports supplements, according to the Australian Sports Anti-Doping Authority, contains forbidden chemicals such as stimulants and anabolic steroids. It cautioned that using any supplement is anticipated to be dangerous. Some supplements include a lot of protein or creatine amounting to 17% in them. In otherwise healthy people, their usage is projected to result in an increase in blood urea or creatinine. The use of androgenic drugs causes androgen insufficiency with hypogonadism symptoms. This is unintentional since the contents on the labeling of a few sports pills do not include steroids. If a person admits to using sports supplements, it's a good time to talk about their overall health and fitness. The Australian Sports Commission offers guidance on muscle growth and supplementation. Hence, adverse effects owing to sports food, especially steroids are restraining the market.

Sports Food Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Sports Food Market. The top 10- Sports Food Market companies are-

1. Hydroxycut
2. Coca-Cola Company
3.  Hormel
4. Glanbia plc.
5. MusclePharm Corporation
6. Clif Bar & Company
7. General Nutrition Centers Inc.
8. Iovate Health Sciences
9. Abbott
10. Quest Nutrition

Recent Developments

• In May 2021, Pepsico launched Gatorlyte which is created for athletes who needed "rapid rehydration," according to the manufacturer. Gatorlyte comes in three flavours: cherry lime, orange, and strawberry kiwi. It has less sugar than standard Gatorade and a five-electrolyte combination that includes sodium, potassium, calcium, chloride, and magnesium. In comparison to 48 grams of added sugars in the original Gatorade, each 20-oz bottle contains 50 calories and 12 grams of added sugars.
• In February 2021, "No Fads," a new national U.S. brand campaign by ovate Health Sciences International Inc., under its nationally known Hydroxycut weight loss supplement brand. "It's All About Weight Loss." The new Hydroxycut campaign intends to showcase a three-step weight-reduction journey in an effort to reduce the everyday struggle and complexity of weight loss. The campaign will highlight the extreme, bizarre, and simply difficult diet fads that many Americans face on a daily basis in the name of losing weight.
• In April 2019, Hormel has finalized the sale of the CytoSport Protein Business to PepsiCo Inc. for USD 465 million. The sale to PepsiCo Inc. is projected to allow CytoSport and its flagship product to expand even further, increasing PepsiCo Inc.'s market position in the sports nutrition sector.

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